What Does Magic Mobility Do?

Total employees32
HeadquartersCroydon South
Founded1994

Magic Mobility is an Australian-based company, part of the Sunrise Medical group, renowned for designing and manufacturing highly robust, all-terrain powered wheelchairs. Since 1994, they have been committed to empowering individuals with disabilities by providing customized mobility solutions that enable them to navigate challenging environments, from rugged outdoor trails to everyday urban obstacles, thereby enhancing independence and quality of life. Their products are known for their durability, off-road capability, and tailored configurations to meet specific user needs.

Where Is Magic Mobility's Headquarters?

HQ Function

The headquarters serves as the core hub for research and development, engineering, bespoke manufacturing, assembly, and global operations management for Magic Mobility's specialized powered wheelchairs.

Notable Features:

The facility likely incorporates advanced manufacturing workshops, R&D labs for testing and innovation, and dedicated areas for custom wheelchair fitting and assembly to meet complex user requirements.

Work Culture:

Magic Mobility fosters a passionate and user-centric work culture, driven by innovation, quality craftsmanship, and a deep commitment to improving the lives of individuals with mobility challenges. Collaboration between engineering, clinical specialists, and production teams is key.

HQ Significance:

This location is pivotal as it's where Magic Mobility's unique and life-changing all-terrain wheelchairs are conceived, designed, and built, embodying the company's mission to push the boundaries of personal mobility.

Values Reflected in HQ: The headquarters reflects Magic Mobility's core values of innovation, quality, customization, empowerment, and a relentless focus on the user's ability to explore their world.

Location:

Magic Mobility, as part of Sunrise Medical, has a significant global presence. Their specialized all-terrain wheelchairs are available in numerous countries across North America, Europe, Asia-Pacific, the Middle East, and Africa. This is achieved through a robust network of authorized international distributors and dealers, as well as leveraging Sunrise Medical's global sales and support infrastructure. Functions supported globally include sales, product demonstration and trial, clinical assessment and fitting, customization, after-sales service, and technical support, ensuring users worldwide can access and benefit from Magic Mobility's technology.

Street Address:

25-29 Vinter Avenue

City:

Croydon South

State/Province:

VIC

Country:

Australia

Where Else Does Magic Mobility Operate Around the World?

Fresno, CA, USA

Address: c/o Sunrise Medical, 2842 Business Park Ave, Fresno, CA 93727

To provide localized access, expert consultation, and distribution of Magic Mobility's all-terrain powered wheelchairs to customers and dealers across the United States and Canada.

Brierley Hill, West Midlands, UK

Address: c/o Sunrise Medical, Thorns Road, Brierley Hill, West Midlands, DY5 2LD

To manage sales, distribution, clinical education, technical support, and after-sales service for Magic Mobility products within the UK and selected European markets, ensuring high service standards.

Buying Intent Signals for Magic Mobility

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Magic Mobility? Meet the Executive Team

As of April 2025, Magic Mobility' leadership includes:

Jill Barnett - General Manager
Andrew Cooper - Sales & Business Development Manager - UK & Europe
Andrew Sherwell - Engineering Manager

Who's Investing in Magic Mobility?

Magic Mobility has been backed by several prominent investors over the years, including:

Sunrise Medical (Parent Company)
Nordic Capital (Owner of Sunrise Medical)

What Leadership Changes Has Magic Mobility Seen Recently?

Hire1
Exits0

As a subsidiary of Sunrise Medical, high-level executive changes for Magic Mobility are typically integrated within Sunrise Medical's broader leadership announcements. In the last 12 months, notable changes at Sunrise Medical's regional leadership may indirectly influence Magic Mobility's strategic direction. No specific executive hires or exits solely for the distinct Magic Mobility leadership team, outside of standard operational roles, have been prominently publicized.

New Appointments:

Jim Knaff, Jim Knaff appointed as President, North America for Sunrise Medical, a key leadership role impacting the region where Magic Mobility products are distributed and supported.

What Technology (Tech Stack) Is Used byMagic Mobility?

Discover the tools Magic Mobility uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Magic Mobility Email Formats and Examples

Magic Mobility primarily uses general company email addresses (e.g., sales@, info@) for public inquiries. For direct contact with specific individuals, email formats often follow common corporate structures, though these are not officially published. It's always best to use official channels on their website for initial contact.

Commonly used corporate email formats include [first].[last]@magicmobility.com.au or [first_initial][last]@magicmobility.com.au. For example jane.doe@magicmobility.com.au or jdoe@magicmobility.com.au.

Format

example.person@magicmobility.com.au

Example

70%

Success rate

What's the Latest News About Magic Mobility?

Magic Mobility BlogApril 12, 2024

Magic Mobility Showcases the Extreme X8: Your Partner for Any Adventure

Magic Mobility featured its Extreme X8 all-terrain power wheelchair, detailing its robust capabilities and design features that enable users to confidently tackle challenging outdoor environments and embrace a wide array of adventurous activities....more

Magic Mobility BlogFebruary 20, 2024

Magic Mobility Empowers User Jake Living with Becker Muscular Dystrophy through Customized Mobility Solution

Magic Mobility shared an inspiring story of Jake, a user with Becker Muscular Dystrophy, highlighting how a tailored Magic Mobility power wheelchair significantly improved his independence and quality of life, allowing him to actively pursue his interests....more

Sunrise Medical News / Industry Event CoverageSeptember 13, 2023

Magic Mobility Products Featured Prominently at Rehacare 2023 by Sunrise Medical

Sunrise Medical showcased its innovative mobility solutions at Rehacare 2023, one of the world's leading trade fairs for rehabilitation and care. Magic Mobility's all-terrain power wheelchairs were key highlights, demonstrating advanced capabilities for outdoor and complex environment navigation....more

Sunrise MedicalJune 1, 2018

Sunrise Medical Acquires Magic Mobility, Expanding Its Portfolio of All-Terrain Power Wheelchairs

Sunrise Medical officially announced its acquisition of Magic Mobility, an Australian manufacturer renowned for its rugged, all-terrain power wheelchairs. This strategic acquisition aimed to strengthen Sunrise Medical's offerings in the specialized mobility sector and provide Magic Mobility with enhanced global market access and resources....more

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