Magazine Luiza
Magazine Luiza's Overview
Magazine Luiza, popularly known as Magalu, is one of Brazil's largest retail companies. Originating as a traditional brick-and-mortar store, it has successfully transformed into a major omnichannel powerhouse, integrating physical stores, a robust e-commerce platform, and a rapidly expanding third-party marketplace. Magalu offers a diverse range of products, including electronics, furniture, home appliances, fashion, beauty items, and books, complemented by financial services (Luizacred) and logistics solutions (Logbee). The company is renowned for its ambitious digital transformation, customer-centric approach, and its super-app strategy aimed at creating a comprehensive digital ecosystem for consumers.
Where is Magazine Luiza's Headquarters?
HQ Function
Serves as the main administrative center, overseeing strategic planning, core corporate functions, and financial operations. It embodies the company's historical roots and enduring values.
Notable Features:
While specific architectural details of the Franca administrative HQ are not widely publicized as iconic, it is a modern, functional office space that has expanded over time to support the company's growth. It houses key leadership and central administrative functions, reflecting the company's history and commitment to its founding city.
Work Culture:
Magazine Luiza cultivates a dynamic and innovative work culture, often described as 'digital with a human touch.' It emphasizes customer-centricity, agility, and employee empowerment. The Franca HQ, while traditional in its roots, participates in this culture, fostering collaboration for strategic operations. The company is recognized for initiatives promoting diversity and inclusion.
HQ Significance:
The Franca headquarters is profoundly significant as it marks the birthplace of Magazine Luiza. It symbolizes the company's remarkable journey from a single local gift store in 1957 to a national retail and e-commerce giant, underscoring its deep connection to its origins and community.
Values Reflected in HQ: The Franca HQ reflects core values such as entrepreneurial spirit (growing from a small town), customer focus (born from direct retail), perseverance, and a commitment to long-term sustainable growth, while also embracing innovation from its historical base.
Location:
Magazine Luiza's operations are predominantly concentrated within Brazil, where it commands an extensive network of over 1,000 physical stores, numerous distribution centers, and a leading e-commerce platform serving customers nationwide. While its primary market focus is domestic, its global interaction includes international sourcing of products, partnerships with global technology providers, and engagement with international investors. Acquisitions like Netshoes (which had minor prior international exposure) are integrated into its Brazil-centric strategy.
Street Address:
Rua Voluntários da Franca, 1465, Centro
City:
Franca
State/Province:
São Paulo
Country:
Brazil
Magazine Luiza's Global Presence
São Paulo, São Paulo/Brazil
Address: Rua Surubim, 577 - Cidade Monções (Brooklin Novo), São Paulo - SP, 04571-050 (Example of a major corporate office location)
Leverages São Paulo's status as Brazil's primary business, financial, and technological hub to drive innovation, digital expansion, and attract top talent for its growing ecosystem.
Louveira, São Paulo/Brazil
Address: Rodovia Anhanguera, km 71.5, Louveira - SP (Illustrative of major distribution centers)
Optimizes product storage, order processing, and last-mile delivery capabilities, ensuring efficient and timely service to a vast customer base, particularly in Brazil's densely populated southeastern region.
Buying Intent Signals for Magazine Luiza
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Executive Team of Magazine Luiza
As of April 2025, Magazine Luiza' leadership includes:
Investors of Magazine Luiza
Magazine Luiza has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Magazine Luiza's core C-suite executive team has demonstrated stability over the past 12 months (May 2023 - May 2024). Key developments primarily involved board member elections/re-elections and leadership appointments within its subsidiary companies, such as Netshoes Group.
New Appointments:
Technology (Tech Stack) used by Magazine Luiza
Discover the tools Magazine Luiza uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Magazine Luiza Email Formats and Examples
Magazine Luiza likely employs standardized corporate email formats for its employees. Common structures include combinations of first name, last name, or initials, followed by the '@magazineluiza.com.br' domain. Specific formats can vary by department or role.
Likely formats include [first_name].[last_name]@magazineluiza.com.br or [first_initial][last_name]@magazineluiza.com.br.
Format
example: frederico.trajano@magazineluiza.com.br (Note: This is an illustrative example based on common patterns, not a confirmed public email address).
Example
75%
Success rate
News and media
Bloomberg Línea • May 9, 2024
Magazine Luiza (Magalu) posts profit in Q1 2024, reversing previous year's loss
Magazine Luiza reported a net profit of R$27.9 million for the first quarter of 2024, a significant turnaround from the R$391.2 million loss recorded in the same period of 2023. The positive result was attributed to growth in marketplace sales, improved cost controls, and better financial performance....more
Mercado & Consumo • March 25, 2024
Magazine Luiza to reopen distribution center in Minas Gerais to strengthen logistics
Magazine Luiza announced its decision to reopen a distribution center located in Contagem, Minas Gerais. This strategic move aims to enhance its logistics network, reduce delivery times, and improve service quality for customers in the region, supporting its e-commerce growth and operational optimization....more
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