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MAG Interactive's Overview

Total employees114
HeadquartersStockholm
Founded2010

Mag Interactive is a Swedish mobile game developer and publisher specializing in social casual games. Founded in 2010, the company focuses on creating engaging and accessible titles that often feature word puzzles, trivia, and strong social components. Their portfolio includes popular games such as Ruzzle, WordBrain, Word Domination, and QuizDuel, which have collectively garnered hundreds of millions of downloads worldwide. Mag Interactive aims to create high-quality gaming experiences that players can enjoy for years.

Where is MAG Interactive's Headquarters?

HQ Function

The Stockholm headquarters serves as the central command for global operations, including game development oversight, publishing, marketing strategy, business development, and corporate administration.

Notable Features:

Likely a modern, open-plan office designed to foster creativity, collaboration, and innovation, reflecting contemporary Scandinavian design principles. Specific architectural details are not publicly highlighted.

Work Culture:

Mag Interactive promotes a work culture centered around collaboration, creativity, data-driven decision-making, and a shared passion for gaming. It's indicative of a typical Swedish tech environment that values work-life balance and employee empowerment.

HQ Significance:

Its location in Stockholm provides access to a rich talent pool, a vibrant gaming ecosystem, and proximity to key European markets and partners, crucial for its global reach.

Values Reflected in HQ: The headquarters' environment likely reflects MAG's core values such as 'Playful,' 'Smart,' and 'Driven,' aiming to create an inspiring space for employees to develop world-class mobile games.

Location:

Mag Interactive operates on a global scale with its games available worldwide on iOS and Android platforms. While its physical offices are in Stockholm (Sweden) and Brighton (UK), its player base is international, supported by global marketing, localization efforts, and customer support functions managed centrally.

Street Address:

Drottninggatan 95A

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

MAG Interactive's Global Presence

Brighton, United Kingdom

Address: Specific street address not publicly detailed, located within Brighton's tech/creative hub.

Enhances MAG's game development capabilities and provides a strategic presence in the important UK gaming market, fostering innovation and diverse game creation.

Buying Intent Signals for MAG Interactive

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of MAG Interactive

As of April 2025, MAG Interactive' leadership includes:

Daniel Hasselberg - Chief Executive Officer (CEO)
Magnus Wiklander - Chief Financial Officer (CFO) & Deputy CEO
Patric Blixt - Chief Product Officer (CPO)
Johan Persson - Chief Technology Officer (CTO)
Louise Carell - Chief Marketing Officer (CMO)

Investors of MAG Interactive

MAG Interactive has been backed by several prominent investors over the years, including:

NMO Invest AB
Adrigo Small & Midcap L/S
Avanza Pension
Kaj Nyman
Didner & Gerge Aktiefond

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Mag Interactive appointed a new Chief Marketing Officer in June 2023, strengthening its executive leadership. No other major C-level executive exits have been publicly announced in the last 12 months, indicating stability in the core team.

New Appointments:

Louise Carell, Louise Carell joined Mag Interactive as Chief Marketing Officer, bringing extensive experience to drive the company's marketing efforts.

Technology (Tech Stack) used by MAG Interactive

Discover the tools MAG Interactive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MAG Interactive Email Formats and Examples

Mag Interactive commonly uses the email format firstname@maginteractive.com. This structure is prevalent among technology companies for its simplicity and ease of communication.

firstname@maginteractive.com

Format

daniel@maginteractive.com

Example

80%

Success rate

News and media

Mag Interactive Investor RelationsFebruary 28, 2024

Mag Interactive Reports Q2 2023/2024 Performance, Highlighting QuizDuel's Strength

Mag Interactive released its financial results for the second quarter of 2023/2024, indicating a 6% increase in net sales to SEK 80.0 million. The growth was primarily driven by the sustained strong performance of its popular trivia game, QuizDuel....more

Mag Interactive Press ReleasesJanuary 25, 2024

Mag Interactive's Iconic Game QuizDuel Surpasses 150 Million Downloads

Mag Interactive announced a significant milestone as its flagship trivia game, QuizDuel, exceeded 150 million downloads. This achievement underscores the game's enduring popularity and continued engagement with players globally since its launch....more

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