What Does Mad Paws Do?

Total employees342
HeadquartersDarlington
Founded2014

Mad Paws is Australia's largest and most trusted online marketplace for pet services. Founded in 2014, the platform connects pet owners with a wide network of vetted and insured local pet sitters, dog walkers, groomers, and other pet care providers. Mad Paws aims to make pet ownership easier and more accessible by providing a convenient, safe, and affordable way to find quality care for pets. The company is dedicated to fostering a loving community for pets and their owners across Australia, offering services such as pet sitting, dog walking, day care, grooming, and house visits. In late 2023, Mad Paws was acquired by PETstock Group, further enhancing its service offerings and reach.

Where Is Mad Paws's Headquarters?

HQ Function

The headquarters serves as the primary operational center for Mad Paws, housing its core teams for technology development, marketing, customer support, operations management, and strategic planning for its nationwide services.

Notable Features:

Likely a modern, collaborative office space designed to reflect its innovative tech-startup culture. Given its pet-focused business, it may incorporate pet-friendly policies or design elements.

Work Culture:

Mad Paws fosters a passionate, dynamic, and pet-loving work environment. The culture emphasizes teamwork, innovation, customer (and pet) centricity, and a fast-paced approach typical of a tech growth company.

HQ Significance:

The Sydney-based headquarters is crucial for managing and scaling the platform's operations across Australia, driving technological advancements, and executing the company's strategic vision within the Australian pet care industry, especially following its acquisition by PETstock Group.

Values Reflected in HQ: The headquarters likely reflects Mad Paws's core values such as community (through collaborative workspaces), trust (transparent operations), and a deep love for pets (potentially through a pet-friendly atmosphere and branding).

Location:

Mad Paws primarily operates and focuses its services within Australia, serving pet owners and service providers nationwide. While the platform may be accessible for browsing from other countries, its core service network, operations, and strategic focus are concentrated on the Australian market. Following its acquisition by PETstock Group, its reach and service integration are primarily within Australia and New Zealand through PETstock's network.

Street Address:

Ground Floor, 276-278 Abercrombie Street

City:

Darlington

State/Province:

New South Wales

Country:

Australia

Where Else Does Mad Paws Operate Around the World?

No additional office locations available.

Buying Intent Signals for Mad Paws

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Mad Paws? Meet the Executive Team

As of April 2025, Mad Paws' leadership includes:

Justus Hammer - Co-Founder & CEO
Alexis Soulopoulos - Co-Founder
Rolf Weber - Co-Founder & CTO
Dwain Reid - Chief Financial Officer

Who's Investing in Mad Paws?

Mad Paws has been backed by several prominent investors over the years, including:

Airtree Ventures
Qantas
EVP (Equity Venture Partners)
Grok Ventures (Michael Cannon-Brookes)
Jane Huxley

What Leadership Changes Has Mad Paws Seen Recently?

Hire0
Exits0

The most significant event impacting Mad Paws recently was its acquisition by PETstock Group, announced in October 2023. While this marks a major change in ownership and strategic alignment, specific new executive hires or exits directly within the pre-existing Mad Paws leadership team have not been widely publicized in the last 12 months. Existing leadership is expected to continue playing key roles during the integration.

What Technology (Tech Stack) Is Used byMad Paws?

Discover the tools Mad Paws uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mad Paws Email Formats and Examples

Mad Paws likely uses standard corporate email formats for its employees. Common patterns for technology companies include using the first name or a combination of first initial and last name.

[first_name]@[madpaws.com.au]

Format

firstname@madpaws.com.au

Example

80%

Success rate

What's the Latest News About Mad Paws?

SmartCompanyOctober 26, 2023

Mad Paws acquired by PETstock Group as part of strategy to build a pet care ‘ecosystem’

Australian pet services marketplace Mad Paws has been acquired by PETstock Group, a major pet retailer in Australia and New Zealand. The acquisition aims to integrate Mad Paws's digital platform and extensive sitter network with PETstock's retail, vet, and grooming services, creating a comprehensive offering for pet owners....more

Pet Industry NewsFebruary 1, 2023

Mad Paws launches new premium pet food range Sash

Mad Paws expanded its offerings by launching Sash, a premium, subscription-based dog food brand. This move diversified Mad Paws's revenue streams beyond services, tapping into the growing market for high-quality pet nutrition....more

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