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Mad Paws is Australia's largest and most trusted online marketplace for pet services. Founded in 2014, the platform connects pet owners with a wide network of vetted and insured local pet sitters, dog walkers, groomers, and other pet care providers. Mad Paws aims to make pet ownership easier and more accessible by providing a convenient, safe, and affordable way to find quality care for pets. The company is dedicated to fostering a loving community for pets and their owners across Australia, offering services such as pet sitting, dog walking, day care, grooming, and house visits. In late 2023, Mad Paws was acquired by PETstock Group, further enhancing its service offerings and reach.
The headquarters serves as the primary operational center for Mad Paws, housing its core teams for technology development, marketing, customer support, operations management, and strategic planning for its nationwide services.
Likely a modern, collaborative office space designed to reflect its innovative tech-startup culture. Given its pet-focused business, it may incorporate pet-friendly policies or design elements.
Mad Paws fosters a passionate, dynamic, and pet-loving work environment. The culture emphasizes teamwork, innovation, customer (and pet) centricity, and a fast-paced approach typical of a tech growth company.
The Sydney-based headquarters is crucial for managing and scaling the platform's operations across Australia, driving technological advancements, and executing the company's strategic vision within the Australian pet care industry, especially following its acquisition by PETstock Group.
Mad Paws primarily operates and focuses its services within Australia, serving pet owners and service providers nationwide. While the platform may be accessible for browsing from other countries, its core service network, operations, and strategic focus are concentrated on the Australian market. Following its acquisition by PETstock Group, its reach and service integration are primarily within Australia and New Zealand through PETstock's network.
Ground Floor, 276-278 Abercrombie Street
Darlington
New South Wales
Australia
No additional office locations available.
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As of April 2025, Mad Paws' leadership includes:
Mad Paws has been backed by several prominent investors over the years, including:
The most significant event impacting Mad Paws recently was its acquisition by PETstock Group, announced in October 2023. While this marks a major change in ownership and strategic alignment, specific new executive hires or exits directly within the pre-existing Mad Paws leadership team have not been widely publicized in the last 12 months. Existing leadership is expected to continue playing key roles during the integration.
Discover the tools Mad Paws uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mad Paws likely uses standard corporate email formats for its employees. Common patterns for technology companies include using the first name or a combination of first initial and last name.
[first_name]@[madpaws.com.au]
Format
firstname@madpaws.com.au
Example
80%
Success rate
SmartCompany • October 26, 2023
Australian pet services marketplace Mad Paws has been acquired by PETstock Group, a major pet retailer in Australia and New Zealand. The acquisition aims to integrate Mad Paws's digital platform and extensive sitter network with PETstock's retail, vet, and grooming services, creating a comprehensive offering for pet owners....more
Pet Industry News • February 1, 2023
Mad Paws expanded its offerings by launching Sash, a premium, subscription-based dog food brand. This move diversified Mad Paws's revenue streams beyond services, tapping into the growing market for high-quality pet nutrition....more
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