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Mad Mimi's Overview

Total employees5
HeadquartersBrooklyn (Historical), Tempe (Parent Company GoDaddy)
Founded2008

Mad Mimi is an email marketing service renowned for its simplicity and ease of use, allowing users to create, send, and track email newsletters and promotions with a clean, intuitive interface. Founded in 2008 by Gary Levitt, it was designed to make email marketing accessible and enjoyable, particularly for small businesses, artists, and individuals who might find other platforms overly complex. Mad Mimi focused on beautiful design, straightforward list management, and clear analytics. In August 2014, Mad Mimi was acquired by GoDaddy, the web hosting and domain registration giant, to enhance GoDaddy's suite of tools for small businesses. While integrated into GoDaddy's offerings, Mad Mimi has maintained its distinct brand and service, continuing to offer a simple alternative for email marketing needs.

Where is Mad Mimi's Headquarters?

HQ Function

Historically, the Brooklyn location served as the central hub for all Mad Mimi operations, including product development, design, customer support, and marketing for its email platform.

Notable Features:

As a startup, its Brooklyn office likely reflected a creative, collaborative, and agile environment, typical of tech companies in that area.

Work Culture:

The work culture at Mad Mimi, prior to acquisition, was known for its emphasis on simplicity, user experience, customer happiness, and a lean, passionate team.

HQ Significance:

The Brooklyn headquarters was significant as the birthplace of Mad Mimi, where its unique approach to simplifying email marketing was conceived and developed, leading to its popularity and eventual acquisition.

Values Reflected in HQ: The original headquarters likely reflected values of creativity, simplicity, and customer-centricity, core to the Mad Mimi brand.

Location:

Mad Mimi's email marketing platform is accessible to users worldwide, allowing businesses and individuals globally to manage their email campaigns. Since its acquisition by GoDaddy, it benefits from GoDaddy's extensive global infrastructure and customer support network, which serves millions of customers in numerous countries. While the Mad Mimi service itself is primarily English-based, its reach is international through GoDaddy's global presence.

Street Address:

Historically: Greenpoint, Brooklyn (Specific street address not widely publicized prior to acquisition)

City:

Brooklyn (Historical), Tempe (Parent Company GoDaddy)

State/Province:

NY (Historical), AZ (Parent Company GoDaddy)

Country:

USA

Mad Mimi's Global Presence

Buying Intent Signals for Mad Mimi

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Mad Mimi

As of April 2025, Mad Mimi' leadership includes:

Gary Levitt - Founder & Former CEO (Pre-acquisition)
Dean Levitt - Co-founder & Former Chief of Marketing/Culture (Pre-acquisition)

Investors of Mad Mimi

Mad Mimi has been backed by several prominent investors over the years, including:

Bootstrapped (Pre-acquisition)
GoDaddy (Acquirer)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by GoDaddy in 2014, Mad Mimi operates as a product within GoDaddy. As such, distinct executive hires or exits specifically for 'Mad Mimi' as a standalone entity are not publicly announced. Key leadership transitions occurred at the time of acquisition. Any recent high-level changes would be within GoDaddy's broader management structure overseeing such products.

Technology (Tech Stack) used by Mad Mimi

Discover the tools Mad Mimi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mad Mimi Email Formats and Examples

Mad Mimi is an email marketing service; its internal corporate email format for employees (now part of GoDaddy) would follow GoDaddy's conventions. Publicly available information on specific formats for the original Mad Mimi team is scarce. For GoDaddy employees, common formats include [first_initial][last]@godaddy.com or [first].[last]@godaddy.com.

[first_initial][last]@godaddy.com

Format

jdoe@godaddy.com

Example

85%

Success rate

News and media

TechCrunchAugust 12, 2014

GoDaddy Acquires Email Marketing Service Mad Mimi To Beef Up Its Small Business Offerings

GoDaddy announced its acquisition of Mad Mimi, a Brooklyn-based email marketing service known for its simplicity. The acquisition aimed to integrate Mad Mimi's user-friendly platform into GoDaddy's suite of services for small businesses, enhancing their ability to connect with customers via email....more

GoDaddy BlogAugust 12, 2014

GoDaddy Acquires Mad Mimi Email Marketing

GoDaddy confirmed the acquisition of Mad Mimi, highlighting the email marketing company's commitment to helping small businesses succeed online through simple and effective email campaigns. The integration was positioned to provide GoDaddy customers with powerful yet easy-to-use email marketing tools....more

The Next WebFebruary 1, 2012

Mad Mimi launches social sharing and why it's the bomb for email marketing

Mad Mimi introduced new social sharing features, allowing users to easily share their email campaigns on platforms like Facebook and Twitter. This update underscored Mad Mimi's focus on providing simple yet powerful tools for users to extend the reach of their email marketing efforts....more

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