MadeiraMadeira
MadeiraMadeira's Overview
MadeiraMadeira is Brazil's leading e-commerce platform specializing in home furnishings, decor, building materials, and appliances. Founded in 2009 by Daniel Scandian and Marcelo Scandian, the company operates as an online marketplace, connecting customers with a vast catalog of products from numerous sellers and its own private label brands like CabeCasa. Their mission is to help people create their dream homes by offering a wide selection, competitive prices, and convenient delivery across Brazil. MadeiraMadeira leverages technology and data to optimize logistics, customer experience, and its product offerings, positioning itself as a major disruptor in the traditional home goods retail sector. It has evolved from a dropshipping model to include physical distribution centers and a growing logistics network.
Where is MadeiraMadeira's Headquarters?
HQ Function
The headquarters serves as the central command for corporate strategy, technology development (including their proprietary platform), marketing, financial operations, supply chain management, human resources, and overall business administration for MadeiraMadeira's extensive e-commerce operations.
Notable Features:
Located in a modern commercial complex, the headquarters likely features contemporary office design emphasizing collaborative workspaces, agile environments, and technology integration to support its innovative culture. Specific architectural highlights are internal, focusing on functionality and employee well-being.
Work Culture:
MadeiraMadeira promotes a dynamic, fast-paced, and results-driven work culture. There's a strong emphasis on innovation, data-driven decision-making, and a 'customer-first' mindset. The environment encourages entrepreneurial spirit, teamwork, and continuous learning to tackle the challenges of a rapidly growing scale-up in the competitive e-commerce landscape.
HQ Significance:
The Curitiba headquarters is pivotal as it anchors the company in a significant Brazilian tech and innovation ecosystem, facilitating access to skilled talent. It is the nerve center for all strategic decisions, technological advancements, and operational planning that power the platform serving millions of customers nationwide.
Values Reflected in HQ: The headquarters' location and design likely reflect MadeiraMadeira's values of innovation (modern, tech-enabled environment), efficiency (strategic urban location), and ambition (presence in a prime business complex).
Location:
MadeiraMadeira's operational focus and customer base are primarily within Brazil, where it has established a significant national presence, delivering to all states. Its 'global presence' is characterized by international product sourcing from various countries, engagement with global technology partners for its platform, and attracting capital from international investors. Direct retail operations and physical infrastructure are currently concentrated in Brazil, aimed at serving the domestic market.
Street Address:
Av. do Batel, 1750 - Pátio Batel Comercial
City:
Curitiba
State/Province:
Paraná
Country:
Brazil
MadeiraMadeira's Global Presence
São Paulo, São Paulo/Brazil
Address: Various locations within São Paulo's business districts (specific addresses not publicly itemized)
Serves as a key operational and strategic hub for Southeast Brazil, the country's most significant consumer market. It facilitates closer interaction with national partners, suppliers, and investors often based in São Paulo.
Jundiaí, São Paulo/Brazil
Address: Located within industrial/logistics parks in Jundiaí (specific addresses vary by facility)
Optimizes delivery times and logistics costs for a substantial portion of MadeiraMadeira's customer base, directly impacting customer satisfaction and operational efficiency. Supports 'last-mile' delivery operations.
Various other cities/Brazil
Address: Multiple smaller offices, tech hubs, and numerous distribution centers (CDs) and cross-docking facilities spread across Brazil.
Ensures efficient product delivery and operational support across Brazil's vast territory, catering to regional market demands and reducing lead times.
Buying Intent Signals for MadeiraMadeira
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Executive Team of MadeiraMadeira
As of April 2025, MadeiraMadeira' leadership includes:
Investors of MadeiraMadeira
MadeiraMadeira has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months (June 2023 - June 2024), MadeiraMadeira has made strategic updates to its executive team, notably appointing a new Chief Financial Officer in May 2024 to steer its financial strategy and a new Chief Commercial Officer in July 2023 to bolster market growth.
Departures
New Appointments:
Technology (Tech Stack) used by MadeiraMadeira
Discover the tools MadeiraMadeira uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MadeiraMadeira Email Formats and Examples
MadeiraMadeira likely uses standard professional email address formats common in Brazilian corporations. The most common patterns usually involve combinations of the employee's first name and last name. For official communications, using the correct format increases the likelihood of reaching the intended recipient.
[first].[last]@madeiramadeira.com.br
Format
daniel.scandian@madeiramadeira.com.br
Example
85%
Success rate
News and media
Pipeline Valor (Valor Econômico) • May 16, 2024
MadeiraMadeira Hires Petz's CFO to Lead New Cycle
MadeiraMadeira announced the recruitment of Ricardo Iwers, previously the CFO of Petz, to assume the role of Chief Financial Officer. This strategic hiring aims to steer the company through its next growth phase and reinforce its financial leadership....more
Brazil Journal • February 29, 2024
MadeiraMadeira Focuses on 'House Cleaning' Ahead of Potential IPO
Reports indicate MadeiraMadeira is undergoing significant internal restructuring and optimization efforts focused on enhancing profitability and operational efficiency. These strategic moves are widely interpreted as preparations for a potential Initial Public Offering (IPO) in the future, aiming to present a stronger financial profile to the market....more
PEGN (Pequenas Empresas & Grandes Negócios) • September 7, 2023
MadeiraMadeira Lays Off About 200 Employees, Equivalent to 6% of Workforce
MadeiraMadeira conducted a round of layoffs affecting approximately 200 employees, representing about 6% of its staff. The company stated the decision was part of a broader strategy to adjust its structure for greater efficiency and sustainable growth in a challenging market....more
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