What Does Madden Media Do?

Total employees270
HeadquartersTucson
Founded1982

Madden Media is a results-driven marketing agency with over 40 years of experience, specializing in the travel and tourism industry. Founded in 1982 by Kevin Madden, they partner with destination marketing organizations (DMOs), convention and visitor bureaus (CVBs), attractions, and hospitality businesses to develop and execute innovative marketing strategies. Their services encompass digital marketing, content creation, research & insights, media planning & buying, and creative services, all aimed at helping clients attract visitors and drive economic impact. Madden Media embraces a remote-first work model with a central hub in Tucson, Arizona.

Where Is Madden Media's Headquarters?

HQ Function

Serves as the central hub for strategic planning, creative development, client services coordination, and administrative operations for its distributed team.

Notable Features:

Located in a renovated historic warehouse in Tucson's Warehouse Arts District, blending historic character with modern, creative office design. The space facilitates collaboration and embodies the company's innovative spirit.

Work Culture:

Madden Media fosters a collaborative, innovative, and results-oriented environment. It supports a remote-first workforce with the Tucson office acting as a key collaboration and cultural center. Employees share a passion for travel, data-driven marketing, and continuous learning.

HQ Significance:

The Tucson headquarters centralizes core operations and anchors the company in a vibrant, historic community. It reflects Madden Media's commitment to creativity and local engagement while effectively supporting a national remote team.

Values Reflected in HQ: Creativity (arts district location), Innovation (modern workspace in historic building), Community (investment in local heritage), Adaptability (flexible remote work support centered around a physical hub).

Location:

Madden Media is headquartered in the United States and primarily serves clients within North America. While their physical offices are U.S.-based, their marketing campaigns and digital strategies often target global audiences for their tourism clients. The company operates with a remote-first team distributed across the U.S., rather than maintaining a network of international physical offices.

Street Address:

345 E Toole Ave

City:

Tucson

State/Province:

AZ

Country:

USA

Where Else Does Madden Media Operate Around the World?

No additional office locations available.

Buying Intent Signals for Madden Media

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Madden Media? Meet the Executive Team

As of April 2025, Madden Media' leadership includes:

Kevin Madden - Founder & Chairman
Dan Janes - Chief Executive Officer
Lisa Kagy - Chief Operating Officer
Suzanne Shogren - Chief Financial Officer
Sarah Riles - VP, Client Services
Matt Clement - VP, Marketing & Innovation
Michael Nearly - VP, Creative

Who's Investing in Madden Media?

Madden Media has been backed by several prominent investors over the years, including:

Information on external investors is not publicly disclosed, suggesting Madden Media is a privately owned or self-funded company.

What Leadership Changes Has Madden Media Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no prominent C-suite or VP-level executive hires or departures announced by Madden Media in the last 12 months. The leadership team appears stable.

What Technology (Tech Stack) Is Used byMadden Media?

Discover the tools Madden Media uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Madden Media Email Formats and Examples

Madden Media commonly utilizes an email format that combines the employee's first initial with their last name. While other formats might exist within the organization, this pattern is observed as the most prevalent.

first_initial_last@maddenmedia.com

Format

djanes@maddenmedia.com (example for Dan Janes)

Example

90%

Success rate

What's the Latest News About Madden Media?

maddenmedia.comFebruary 27, 2024

Madden Media Wins Five HSMAI Adrian Awards for Excellence in Travel Marketing

Madden Media was recognized with five prestigious Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI). These awards celebrate excellence in advertising, public relations, and digital marketing for their outstanding work in travel marketing campaigns for various destination clients....more

maddenmedia.comNovember 14, 2023

Madden Media Enhances Location Intelligence Capabilities Through Partnership with Arrivalist

Madden Media announced a strategic partnership with Arrivalist, a leading location intelligence platform. This collaboration aims to provide Madden Media's clients with deeper insights into traveler behavior, visit patterns, and measure campaign effectiveness more accurately through advanced data analytics....more

PhocusWireOctober 11, 2023

Madden Media and Zartico unveil partnership to empower DMOs

Madden Media has partnered with Zartico, a company providing a destination operating system with integrated data analytics. This strategic alliance is set to enhance Madden Media's capabilities in providing data-driven insights and strategies for Destination Marketing Organizations (DMOs)....more

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