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Madara Cosmetics (AS MADARA Cosmetics) is a Latvian manufacturer of organic skincare, haircare, and makeup products. Founded in 2006 by Lotte Tisenkopfa-Iltnere, the company emphasizes natural ingredients, particularly from the Nordic and Baltic regions, combined with scientific research to create effective and ECOCERT/Cosmos certified organic products. Madara Cosmetics is known for its commitment to sustainability, ethical practices, and high-quality formulations that cater to consumers seeking natural and eco-conscious beauty solutions. The company is publicly traded on the Nasdaq Riga stock exchange.
The Mārupe facility serves as the central hub for all company operations, including research and development, formulation, manufacturing of their certified organic cosmetic products, quality control, packaging, logistics, and corporate administration.
The facility is a modern, purpose-built factory designed with sustainability in mind, reflecting the company's core values. It houses advanced laboratories for R&D and quality assurance, alongside efficient production lines.
The work culture at Madara Cosmetics HQ is likely characterized by a passion for natural ingredients, innovation in green cosmetology, sustainability, and a collaborative environment. There's a strong emphasis on ethical production and maintaining high-quality standards consistent with their organic certifications.
This headquarters is significant as it centralizes Madara's 'from idea to product' philosophy, allowing for tight control over the entire value chain, from ingredient sourcing and formulation to manufacturing and distribution. It embodies their commitment to Latvian roots and sustainable, high-quality production.
Madara Cosmetics has a significant global presence, with its products available in over 25 countries worldwide. This reach is primarily supported through its e-commerce website catering to international customers and strategic partnerships with distributors and retailers in various regions, including the Nordic countries, Baltics, Germany, UK, France, Benelux, and increasingly in other parts of Europe and Asia. Global functions supported include international sales, marketing localization, logistics coordination, and customer service, largely managed from their Latvian headquarters in coordination with regional partners.
Zeltiņu iela 131
Mārupe
Mārupes novads
Latvia
Address: Antenas iela 3, Riga, LV-1004, Latvia (Registered legal address)
Serves as the official legal seat of the company in Latvia.
Address: N/A (Distributed Network)
To ensure product availability and market penetration in key international markets across Europe, Asia, and North America.
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As of April 2025, MADARA Cosmetics, AS' leadership includes:
MADARA Cosmetics, AS has been backed by several prominent investors over the years, including:
In the last 12-18 months, Madara Cosmetics has seen some changes in its management board, reflecting strategic adjustments and growth. Notably, Sanita Zogota was appointed to the Management Board as Head of Sales.
Discover the tools MADARA Cosmetics, AS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Madara Cosmetics' exact internal email format policy isn't publicly disclosed, common professional email formats for companies of its nature often include [first].[last]@companyname.com or [first_initial][last_name]@companyname.com. For Madara Cosmetics, this would translate to formats using the @madaracosmetics.com domain.
[first].[last]@madaracosmetics.com
Format
name.surname@madaracosmetics.com
Example
70%
Success rate
Nasdaq GlobeNewswire • 2024-02-29
AS MADARA Cosmetics reported a turnover of EUR 18.1 million in 2023, a decrease of 5% compared to the previous year. The company posted a profit of EUR 0.7 million. The decrease was attributed to cautious consumer spending and high inflation....more
Nasdaq GlobeNewswire • 2023-10-19
AS MADARA Cosmetics announced the appointment of Sanita Zogota as a new member of the Management Board, effective October 19, 2023. She will be responsible for leading the company's sales department....more
Madara Cosmetics Blog / Press Release • 2023-09-21
Madara Cosmetics introduced its innovative Time Miracle Botanic Retinol Serum, a natural alternative to synthetic retinol, utilizing plant-based extracts to offer anti-aging benefits. This launch highlights Madara's ongoing commitment to R&D in natural active ingredients....more
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