What Does MADARA Cosmetics, AS Do?

Total employees142
HeadquartersMārupe
Founded2006

Madara Cosmetics (AS MADARA Cosmetics) is a Latvian manufacturer of organic skincare, haircare, and makeup products. Founded in 2006 by Lotte Tisenkopfa-Iltnere, the company emphasizes natural ingredients, particularly from the Nordic and Baltic regions, combined with scientific research to create effective and ECOCERT/Cosmos certified organic products. Madara Cosmetics is known for its commitment to sustainability, ethical practices, and high-quality formulations that cater to consumers seeking natural and eco-conscious beauty solutions. The company is publicly traded on the Nasdaq Riga stock exchange.

Where Is MADARA Cosmetics, AS's Headquarters?

HQ Function

The Mārupe facility serves as the central hub for all company operations, including research and development, formulation, manufacturing of their certified organic cosmetic products, quality control, packaging, logistics, and corporate administration.

Notable Features:

The facility is a modern, purpose-built factory designed with sustainability in mind, reflecting the company's core values. It houses advanced laboratories for R&D and quality assurance, alongside efficient production lines.

Work Culture:

The work culture at Madara Cosmetics HQ is likely characterized by a passion for natural ingredients, innovation in green cosmetology, sustainability, and a collaborative environment. There's a strong emphasis on ethical production and maintaining high-quality standards consistent with their organic certifications.

HQ Significance:

This headquarters is significant as it centralizes Madara's 'from idea to product' philosophy, allowing for tight control over the entire value chain, from ingredient sourcing and formulation to manufacturing and distribution. It embodies their commitment to Latvian roots and sustainable, high-quality production.

Values Reflected in HQ: The headquarters reflects Madara's core values of sustainability (eco-friendly design, waste management), quality (advanced labs, stringent production controls), transparency, and innovation in natural cosmetics.

Location:

Madara Cosmetics has a significant global presence, with its products available in over 25 countries worldwide. This reach is primarily supported through its e-commerce website catering to international customers and strategic partnerships with distributors and retailers in various regions, including the Nordic countries, Baltics, Germany, UK, France, Benelux, and increasingly in other parts of Europe and Asia. Global functions supported include international sales, marketing localization, logistics coordination, and customer service, largely managed from their Latvian headquarters in coordination with regional partners.

Street Address:

Zeltiņu iela 131

City:

Mārupe

State/Province:

Mārupes novads

Country:

Latvia

Where Else Does MADARA Cosmetics, AS Operate Around the World?

Riga, Latvia

Address: Antenas iela 3, Riga, LV-1004, Latvia (Registered legal address)

Serves as the official legal seat of the company in Latvia.

Global Distribution Network

Address: N/A (Distributed Network)

To ensure product availability and market penetration in key international markets across Europe, Asia, and North America.

Buying Intent Signals for MADARA Cosmetics, AS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MADARA Cosmetics, AS? Meet the Executive Team

As of April 2025, MADARA Cosmetics, AS' leadership includes:

Lotte Tisenkopfa-Iltnere - Co-Founder, Member of the Supervisory Board, Creative Director
Uldis Iltners - Co-Founder, Chairman of the Management Board (CEO)
Paula Tisenkopfa - Co-Founder, Member of the Supervisory Board
Liene Drāzniece - Member of the Management Board, Head of Research & Development
Tatjana Nagle - Member of the Management Board, Chief Financial Officer (CFO)
Sanita Zogota - Member of the Management Board, Head of Sales

Who's Investing in MADARA Cosmetics, AS?

MADARA Cosmetics, AS has been backed by several prominent investors over the years, including:

Lotte Tisenkopfa-Iltnere (Co-Founder, significant shareholder)
Uldis Iltners (Co-Founder, significant shareholder)
Oy Transmeri Group Ab (Finnish family-owned company, significant shareholder)
Various private and institutional investors via Nasdaq Riga (MDARA)

What Leadership Changes Has MADARA Cosmetics, AS Seen Recently?

Hire1
Exits0

In the last 12-18 months, Madara Cosmetics has seen some changes in its management board, reflecting strategic adjustments and growth. Notably, Sanita Zogota was appointed to the Management Board as Head of Sales.

New Appointments:

Sanita Zogota, Sanita Zogota joined the Management Board, bringing her expertise to lead the sales division.

What Technology (Tech Stack) Is Used byMADARA Cosmetics, AS?

Discover the tools MADARA Cosmetics, AS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MADARA Cosmetics, AS Email Formats and Examples

While Madara Cosmetics' exact internal email format policy isn't publicly disclosed, common professional email formats for companies of its nature often include [first].[last]@companyname.com or [first_initial][last_name]@companyname.com. For Madara Cosmetics, this would translate to formats using the @madaracosmetics.com domain.

[first].[last]@madaracosmetics.com

Format

name.surname@madaracosmetics.com

Example

70%

Success rate

What's the Latest News About MADARA Cosmetics, AS?

Nasdaq GlobeNewswire2024-02-29

MADARA Cosmetics: Unaudited consolidated financial report for 2023

AS MADARA Cosmetics reported a turnover of EUR 18.1 million in 2023, a decrease of 5% compared to the previous year. The company posted a profit of EUR 0.7 million. The decrease was attributed to cautious consumer spending and high inflation....more

Nasdaq GlobeNewswire2023-10-19

Madara Cosmetics: Changes in the Management Board of AS MADARA Cosmetics

AS MADARA Cosmetics announced the appointment of Sanita Zogota as a new member of the Management Board, effective October 19, 2023. She will be responsible for leading the company's sales department....more

Madara Cosmetics Blog / Press Release2023-09-21

Madara Cosmetics Launches New Time Miracle Botanic Retinol Serum

Madara Cosmetics introduced its innovative Time Miracle Botanic Retinol Serum, a natural alternative to synthetic retinol, utilizing plant-based extracts to offer anti-aging benefits. This launch highlights Madara's ongoing commitment to R&D in natural active ingredients....more

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