Machinima
Machinima's Overview
Machinima, Inc. was an American multi-platform online entertainment network, founded in 2000, that primarily focused on video game-related content. It originated as a hub for 'machinima' – animated films created using real-time 3D graphics engines from video games. Over time, it evolved into a massive multi-channel network (MCN) on YouTube, curating and producing a wide array of content including gameplay videos, scripted series, and esports coverage. At its peak, Machinima was one of the largest MCNs, significantly influencing internet culture and the careers of many content creators. The company was acquired by Warner Bros. Entertainment in 2016 and later became part of Otter Media. In early 2019, Machinima's operations were largely shut down, its YouTube content was made private, and its remaining staff were laid off as it was fully absorbed into Fullscreen, another Otter Media company.
Where is Machinima's Headquarters?
HQ Function
Served as the central hub for all company operations, including content production, network management, talent relations, marketing, and business development.
Notable Features:
The headquarters likely featured studio spaces for content creation, open-plan office environments conducive to collaboration, and facilities to support a large digital media operation.
Work Culture:
Known for a fast-paced, creative, and youth-oriented work culture, deeply embedded in gaming and internet trends. It was often described as having a dynamic 'start-up' atmosphere, especially during its rapid growth phase.
HQ Significance:
The headquarters was the nerve center of one of the earliest and most influential MCNs, shaping online video content for the gaming community and launching many digital careers.
Values Reflected in HQ: The headquarters likely embodied values of innovation in digital media, a strong passion for gaming culture, community engagement, and pioneering new forms of online entertainment.
Location:
While its physical offices were primarily in the US with some international business development presence, Machinima's true global presence was digital. Through its extensive YouTube network, it reached a worldwide audience, featuring content creators from numerous countries and distributing programming internationally. Its platform supported a global community of gamers and content producers, making its content accessible to viewers across continents.
Street Address:
9200 W Sunset Blvd, Ste 210
City:
West Hollywood
State/Province:
CA
Country:
USA
Machinima's Global Presence
New York City, NY, USA
Address: Specific address not publicly detailed; typically housed sales or business development teams.
To expand Machinima's commercial reach, secure advertising deals, and build relationships with East Coast-based brands and agencies.
London, UK
Address: Specific address not publicly detailed; likely a regional business development or sales office.
To grow Machinima's footprint, creator network, and revenue streams within the UK and broader European markets.
Buying Intent Signals for Machinima
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Executive Team of Machinima
As of April 2025, Machinima' leadership includes:
Investors of Machinima
Machinima has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Machinima ceased independent operations in early 2019 and is no longer an active company. Therefore, there have been no executive new hires or exits in the last 12 months. Key leadership transitions occurred prior to and during its acquisition and subsequent integration into Otter Media, culminating in its shutdown.
Technology (Tech Stack) used by Machinima
Discover the tools Machinima uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Machinima Email Formats and Examples
While Machinima is no longer operational and its email domain is inactive, common email formats used by the company during its active years likely included patterns such as [first_initial][last]@[domain] or [first].[last]@[domain].
[first_initial][last]@machinima.com
Format
jdoe@machinima.com
Example
0 (Company defunct, email domain inactive)%
Success rate
News and media
Polygon • January 19, 2019
Machinima’s main YouTube channel, many others go private
Machinima, the once-dominant gaming network on YouTube, has made its main channel and many others private, effectively deleting years of content from public view. This followed layoffs and the company's absorption into Fullscreen....more
Variety • January 14, 2019
Machinima Lays Off 81 Staffers, Will Be Folded Into Otter Media’s Fullscreen
Machinima laid off its remaining 81 employees as it was fully integrated into Otter Media’s Fullscreen network. The gamer-centric digital media company, acquired by Warner Bros. in 2016, ceased to operate as a standalone brand....more
The Hollywood Reporter • November 17, 2016
Warner Bros. Acquires Full Control of Machinima
Warner Bros. Entertainment acquired full control of Machinima, the digital entertainment network focused on gaming and fan culture. Warner Bros. was previously a significant investor in the company....more
TechCrunch • March 07, 2014
Machinima Names Ovation COO Chad Gutstein As Its New CEO
Machinima announced that Chad Gutstein, previously COO of Ovation, would take over as CEO, succeeding co-founder Allen DeBevoise who transitioned to Chairman....more
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