Lytics
Lytics's Overview
Lytics is a customer data platform (CDP) that helps companies unify customer data from various sources to create rich, real-time customer profiles. These profiles enable personalized marketing campaigns, improved customer experiences, and better decision-making across the organization. Lytics focuses on helping marketers understand their customers deeply and engage them more effectively through targeted actions and insights. In May 2023, Lytics was acquired by CDR Fundraising Group, a Moore company, to enhance data and analytics capabilities for nonprofits.
Where is Lytics's Headquarters?
HQ Function
Serves as the central hub for Lytics's strategic operations, product development, engineering, marketing, sales, and administrative functions.
Notable Features:
Located in downtown Portland, offering accessibility and proximity to other tech companies and amenities. The office likely features a modern environment conducive to collaboration and innovation.
Work Culture:
Lytics fosters a collaborative, innovative, and data-driven work culture. Emphasis is placed on customer-centricity, ownership, and contributing to a dynamic tech environment, often supporting hybrid and remote work models.
HQ Significance:
The Portland headquarters is significant as the operational core of Lytics, driving its technological innovation and business strategy within a key U.S. tech ecosystem.
Values Reflected in HQ: The choice of Portland and a modern office setup likely reflects values such as innovation, community, and a forward-thinking approach to business and technology.
Location:
Lytics serves a global customer base, providing its Customer Data Platform solutions to companies primarily across North America and Europe. While its physical headquarters is in the US, its platform, support services, and distributed team enable it to support international clients in various industries to manage and activate their customer data effectively.
Street Address:
520 SW Yamhill St., Ste. 325
City:
Portland
State/Province:
Oregon
Country:
USA
Lytics's Global Presence
Buying Intent Signals for Lytics
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Lytics
As of April 2025, Lytics' leadership includes:
Investors of Lytics
Lytics has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Lytics was acquired by CDR Fundraising Group in May 2023. The existing executive team, including CEO James McDermott and President Jascha Kaykas-Wolff, has largely remained in place post-acquisition, ensuring leadership continuity. No prominent public announcements of major new executive hires or departures directly attributable to churn have been identified in the past 12 months since the acquisition. The focus has likely been on strategic alignment and integration.
Technology (Tech Stack) used by Lytics
Discover the tools Lytics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Lytics Email Formats and Examples
Lytics commonly uses email formats such as first name initial followed by the last name, or first name separated by a dot from the last name. For example, 'jdoe@lytics.com' or 'jane.doe@lytics.com'.
[f][last]@lytics.com or [first].[last]@lytics.com
Format
jdoe@lytics.com
Example
80%
Success rate
News and media
Lytics Blog • May 2, 2024
Lytics News: Navigating the Identity Revolution with Lytics and Google Cloud
Lytics discusses the evolving landscape of customer identity in a cookieless world and how its integration with Google Cloud, particularly leveraging tools like PAIR (Publisher Advertiser Identity Reconciliation), helps businesses build robust first-party data strategies and maintain personalized customer experiences effectively and privately....more
PR Newswire • May 24, 2023
Lytics News: CDR Fundraising Group Acquires Lytics, a Leader in Customer Data Platform (CDP) Technology
CDR Fundraising Group (CDR), a Moore company, announced the acquisition of Lytics, a leading customer data platform (CDP). The acquisition aims to enhance CDR's data and analytics capabilities for nonprofits by integrating Lytics's advanced CDP technology to create personalized donor experiences and improve fundraising outcomes....more
MarTech Series • February 7, 2023
Lytics News: Lytics and MessageGears Announce Partnership to Help Enterprise Brands Personalize Cross-Channel Customer Experiences
Lytics and MessageGears announced a strategic partnership enabling brands to leverage Lytics's unified customer profiles within MessageGears' platform for highly personalized messages across email, SMS, and mobile push channels directly from their data warehouses....more
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