Lyst is a global fashion technology company and premium shopping app, utilized by over 200 million people annually to browse, discover, and purchase fashion items. It aggregates products from thousands of brands and stores, including Burberry, Fendi, Gucci, Prada, and Saks Fifth Avenue, offering an extensive inventory. Founded in London in 2010, Lyst aims to provide the definitive fashion shopping experience by connecting users with a vast selection of items through its intelligent search platform and curated recommendations.
The London HQ serves as the nerve center for Lyst's global operations, housing key departments such as technology development, product management, marketing, brand partnerships, data science, and corporate strategy.
Located within The Hoxton, Southwark, a contemporary hotel and co-working space, the office benefits from modern design, collaborative workspaces, and amenities that foster a creative and engaging environment.
Lyst promotes a fast-paced, innovative, and data-driven work culture. Employees often describe it as collaborative and passionate, with a strong focus on the intersection of fashion and technology. The vibrant Hoxton setting likely enhances a sociable and flexible work experience.
Its London location places Lyst at the heart of a major global hub for both fashion and technology, providing access to top talent, industry partnerships, and crucial market insights. This reinforces Lyst's British origins and its pioneering role in fashion tech.
Lyst operates as a truly global fashion search platform, accessible to users in over 190 countries and localized in multiple languages and currencies. Its worldwide reach is achieved through partnerships with thousands of international fashion brands, department stores, and boutiques, making their inventory discoverable to a global audience. While core technology and product development are primarily based in London, Lyst's marketing and commercial activities, supported by offices like New York, address key international markets, ensuring a tailored experience for users worldwide.
The Hoxton, Southwark, 40 Blackfriars Road
London
England
United Kingdom
Address: Details not publicly specified; likely a commercial office or co-working space in Manhattan.
To strengthen Lyst's presence in the vital North American fashion market, adapt strategies for US consumer behavior, and secure strategic partnerships with American industry leaders.
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As of April 2025, Lyst' leadership includes:
Lyst has been backed by several prominent investors over the years, including:
Publicly available information does not indicate major C-suite or widely announced executive team hires or departures at Lyst within the last 12 months (approx. mid-2023 to mid-2024). The senior leadership team appears to have remained consistent during this period.
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Lyst typically uses the `lyst.com` domain for its corporate email addresses. Based on industry patterns and publicly available information, the most common email format is likely `first.last@lyst.com`. Another possible, though less common, format could be `first@lyst.com`.
first.last@lyst.com (e.g., jane.doe@lyst.com)
Format
jane.doe@lyst.com
Example
75%
Success rate
Highsnobiety / Lyst • April 24, 2024
Lyst's Q1 2024 Index revealed Miu Miu as the world's hottest brand, surpassing Prada. The report analyzed search data, sales, and social media mentions, highlighting key trends such as 'quiet luxury', viral products like the Miu Miu polo shirt, and the rise of specific aesthetics influencing consumer behavior....more
Vogue Business / Lyst • January 21, 2024
The Lyst Index for Q4 2023, released in January 2024, confirmed Prada as the leading brand in fashion for the second consecutive quarter. The report highlighted significant movers like UGG and The Row, and breakout products, reflecting consumer search patterns and purchase intent at the close of 2023....more
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