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Lyst's Overview

Total employees237
HeadquartersLondon
Founded2010

Lyst is a global fashion technology company and premium shopping app, utilized by over 200 million people annually to browse, discover, and purchase fashion items. It aggregates products from thousands of brands and stores, including Burberry, Fendi, Gucci, Prada, and Saks Fifth Avenue, offering an extensive inventory. Founded in London in 2010, Lyst aims to provide the definitive fashion shopping experience by connecting users with a vast selection of items through its intelligent search platform and curated recommendations.

Where is Lyst's Headquarters?

HQ Function

The London HQ serves as the nerve center for Lyst's global operations, housing key departments such as technology development, product management, marketing, brand partnerships, data science, and corporate strategy.

Notable Features:

Located within The Hoxton, Southwark, a contemporary hotel and co-working space, the office benefits from modern design, collaborative workspaces, and amenities that foster a creative and engaging environment.

Work Culture:

Lyst promotes a fast-paced, innovative, and data-driven work culture. Employees often describe it as collaborative and passionate, with a strong focus on the intersection of fashion and technology. The vibrant Hoxton setting likely enhances a sociable and flexible work experience.

HQ Significance:

Its London location places Lyst at the heart of a major global hub for both fashion and technology, providing access to top talent, industry partnerships, and crucial market insights. This reinforces Lyst's British origins and its pioneering role in fashion tech.

Values Reflected in HQ: The choice of a stylish, well-equipped, and centrally located workspace like The Hoxton reflects Lyst's values of innovation, modernity, collaboration, and connection to contemporary culture and design.

Location:

Lyst operates as a truly global fashion search platform, accessible to users in over 190 countries and localized in multiple languages and currencies. Its worldwide reach is achieved through partnerships with thousands of international fashion brands, department stores, and boutiques, making their inventory discoverable to a global audience. While core technology and product development are primarily based in London, Lyst's marketing and commercial activities, supported by offices like New York, address key international markets, ensuring a tailored experience for users worldwide.

Street Address:

The Hoxton, Southwark, 40 Blackfriars Road

City:

London

State/Province:

England

Country:

United Kingdom

Lyst's Global Presence

New York, NY, USA

Address: Details not publicly specified; likely a commercial office or co-working space in Manhattan.

To strengthen Lyst's presence in the vital North American fashion market, adapt strategies for US consumer behavior, and secure strategic partnerships with American industry leaders.

Buying Intent Signals for Lyst

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Lyst

As of April 2025, Lyst' leadership includes:

Emma McFerran - Chief Executive Officer
Jenny Cossons - Chief Partnerships Officer
Matej Michalko - Chief Technology Officer
Chris Morton - Co-founder & Board Member

Investors of Lyst

Lyst has been backed by several prominent investors over the years, including:

Accel
Balderton Capital
Molten Ventures (formerly Draper Esprit)
LVMH
Fidelity International
Carmen Busquets
C4 Ventures
Giano Capital
Groupe Arnault

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information does not indicate major C-suite or widely announced executive team hires or departures at Lyst within the last 12 months (approx. mid-2023 to mid-2024). The senior leadership team appears to have remained consistent during this period.

Technology (Tech Stack) used by Lyst

Discover the tools Lyst uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lyst Email Formats and Examples

Lyst typically uses the `lyst.com` domain for its corporate email addresses. Based on industry patterns and publicly available information, the most common email format is likely `first.last@lyst.com`. Another possible, though less common, format could be `first@lyst.com`.

first.last@lyst.com (e.g., jane.doe@lyst.com)

Format

jane.doe@lyst.com

Example

75%

Success rate

News and media

Highsnobiety / LystApril 24, 2024

Lyst Index Q1 2024: Miu Miu Crowned Hottest Brand Amidst Shifting Fashion Tides

Lyst's Q1 2024 Index revealed Miu Miu as the world's hottest brand, surpassing Prada. The report analyzed search data, sales, and social media mentions, highlighting key trends such as 'quiet luxury', viral products like the Miu Miu polo shirt, and the rise of specific aesthetics influencing consumer behavior....more

Vogue Business / LystJanuary 21, 2024

Lyst Index Q4 2023: Prada Maintained Top Position as Hottest Brand

The Lyst Index for Q4 2023, released in January 2024, confirmed Prada as the leading brand in fashion for the second consecutive quarter. The report highlighted significant movers like UGG and The Row, and breakout products, reflecting consumer search patterns and purchase intent at the close of 2023....more

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