Lupulin Exchange is an online B2B marketplace dedicated to the craft brewing industry. It connects hop growers, brokers, and other ingredient suppliers directly with craft breweries, facilitating the buying and selling of hops, malt, yeast, and other brewing raw materials. The platform aims to provide greater transparency, efficiency, and access to a wider variety of ingredients for brewers, while offering suppliers a broader market reach. It streamlines the procurement process, offering features for listing products, negotiating prices, and managing orders.
The Grand Rapids headquarters serves as the central hub for Lupulin Exchange's operations, including platform development, customer support, sales, marketing, and strategic business planning.
While specific architectural details are not widely publicized, the office is likely a modern, functional space designed to support a tech-focused company. Its location in a prominent downtown area offers accessibility and proximity to local breweries and industry events.
The work culture is expected to be agile, innovative, and deeply connected to the craft beer community. Employees likely share a passion for the industry they serve, fostering a collaborative and customer-centric environment focused on solving challenges for brewers and suppliers.
Being located in Grand Rapids, a major craft beer hub, allows Lupulin Exchange to stay closely connected to its user base, understand market trends, and engage directly with the brewing community.
Lupulin Exchange primarily serves the North American craft brewing market, with its platform accessible globally for users. While physical operations are based in the USA, the marketplace can facilitate connections between US-based brewers and international hop suppliers, or vice-versa, though its main focus is domestic B2B transactions. The digital nature of the platform gives it an inherent global reach for information and potential user registration.
25 Ionia Ave SW, Suite 210
Grand Rapids
Michigan
USA
Address: N/A - Distributed Workforce Model
To provide localized support and market penetration across various craft brewing regions in North America, ensuring responsiveness and understanding of diverse regional needs without maintaining multiple physical branch offices.
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As of April 2025, The Lupulin Exchange' leadership includes:
The Lupulin Exchange has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major widely publicized executive hires or departures at Lupulin Exchange in the last 12 months. The leadership team appears to be stable, focusing on platform growth and market expansion.
Discover the tools The Lupulin Exchange uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Lupulin Exchange likely uses common professional email formats. Based on industry standards and company size, the most probable formats are [first].[last]@lupulinexchange.com or [first_initial][last]@lupulinexchange.com.
[first].[last]@lupulinexchange.com or [first_initial][last]@lupulinexchange.com
Format
john.bryce@lupulinexchange.com
Example
85%
Success rate
lupulinexchange.com Blog • November 2, 2023
Lupulin Exchange shared insights on navigating the craft beer market, referencing the 2023 Hop Crop Report and discussions from the Craft Brewers Conference (CBC). The post emphasizes the changing dynamics of hop supply and demand, and how their platform helps brewers adapt....more
MiBiz • July 19, 2023
Lupulin Exchange Inc. has closed on a $1.3 million seed funding round to further develop its digital marketplace that connects craft brewers with hop growers and distributors. The funding was led by Michigan Rise Pre-Seed Fund III, with participation from Invest Detroit Ventures and Wakestream Ventures....more
lupulinexchange.com Blog • February 1, 2023
John Bryce, CEO of Lupulin Exchange, was featured on the Beer Tell All podcast, discussing the mission of Lupulin Exchange, the state of the hop market, and how the platform benefits craft brewers and suppliers....more
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