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The Lupulin Exchange's Overview

Total employees3
HeadquartersGrand Rapids
Founded2014

Lupulin Exchange is an online B2B marketplace dedicated to the craft brewing industry. It connects hop growers, brokers, and other ingredient suppliers directly with craft breweries, facilitating the buying and selling of hops, malt, yeast, and other brewing raw materials. The platform aims to provide greater transparency, efficiency, and access to a wider variety of ingredients for brewers, while offering suppliers a broader market reach. It streamlines the procurement process, offering features for listing products, negotiating prices, and managing orders.

Where is The Lupulin Exchange's Headquarters?

HQ Function

The Grand Rapids headquarters serves as the central hub for Lupulin Exchange's operations, including platform development, customer support, sales, marketing, and strategic business planning.

Notable Features:

While specific architectural details are not widely publicized, the office is likely a modern, functional space designed to support a tech-focused company. Its location in a prominent downtown area offers accessibility and proximity to local breweries and industry events.

Work Culture:

The work culture is expected to be agile, innovative, and deeply connected to the craft beer community. Employees likely share a passion for the industry they serve, fostering a collaborative and customer-centric environment focused on solving challenges for brewers and suppliers.

HQ Significance:

Being located in Grand Rapids, a major craft beer hub, allows Lupulin Exchange to stay closely connected to its user base, understand market trends, and engage directly with the brewing community.

Values Reflected in HQ: The headquarters' location in a dynamic city center known for craft beer reflects the company's values of community, innovation, and commitment to serving the brewing industry effectively.

Location:

Lupulin Exchange primarily serves the North American craft brewing market, with its platform accessible globally for users. While physical operations are based in the USA, the marketplace can facilitate connections between US-based brewers and international hop suppliers, or vice-versa, though its main focus is domestic B2B transactions. The digital nature of the platform gives it an inherent global reach for information and potential user registration.

Street Address:

25 Ionia Ave SW, Suite 210

City:

Grand Rapids

State/Province:

Michigan

Country:

USA

The Lupulin Exchange's Global Presence

Remote / Distributed, USA

Address: N/A - Distributed Workforce Model

To provide localized support and market penetration across various craft brewing regions in North America, ensuring responsiveness and understanding of diverse regional needs without maintaining multiple physical branch offices.

Buying Intent Signals for The Lupulin Exchange

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of The Lupulin Exchange

As of April 2025, The Lupulin Exchange' leadership includes:

John Bryce - Founder & CEO
Travis Fritts - Co-Founder / Advisor
Lance Lemberg - Chief Technology Officer

Investors of The Lupulin Exchange

The Lupulin Exchange has been backed by several prominent investors over the years, including:

Start Garden
Michigan Rise Pre-Seed Fund III
Invest Detroit Ventures
Wakestream Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major widely publicized executive hires or departures at Lupulin Exchange in the last 12 months. The leadership team appears to be stable, focusing on platform growth and market expansion.

Technology (Tech Stack) used by The Lupulin Exchange

Discover the tools The Lupulin Exchange uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Lupulin Exchange Email Formats and Examples

Lupulin Exchange likely uses common professional email formats. Based on industry standards and company size, the most probable formats are [first].[last]@lupulinexchange.com or [first_initial][last]@lupulinexchange.com.

[first].[last]@lupulinexchange.com or [first_initial][last]@lupulinexchange.com

Format

john.bryce@lupulinexchange.com

Example

85%

Success rate

News and media

lupulinexchange.com BlogNovember 2, 2023

Lupulin Exchange News: Navigating the Craft Beer Market: Insights from the 2023 Hop Crop Report and CBC

Lupulin Exchange shared insights on navigating the craft beer market, referencing the 2023 Hop Crop Report and discussions from the Craft Brewers Conference (CBC). The post emphasizes the changing dynamics of hop supply and demand, and how their platform helps brewers adapt....more

MiBizJuly 19, 2023

Lupulin Exchange News: Grand Rapids’ Lupulin Exchange raises $1.3M seed round to grow digital hops marketplace

Lupulin Exchange Inc. has closed on a $1.3 million seed funding round to further develop its digital marketplace that connects craft brewers with hop growers and distributors. The funding was led by Michigan Rise Pre-Seed Fund III, with participation from Invest Detroit Ventures and Wakestream Ventures....more

lupulinexchange.com BlogFebruary 1, 2023

Lupulin Exchange News: Lupulin Exchange CEO John Bryce Featured on Beer Tell All Podcast

John Bryce, CEO of Lupulin Exchange, was featured on the Beer Tell All podcast, discussing the mission of Lupulin Exchange, the state of the hop market, and how the platform benefits craft brewers and suppliers....more

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