Lunya is a direct-to-consumer (D2C) company focused on revolutionizing sleepwear for the modern woman. Founded by Ashley Merrill in 2014, Lunya designs and manufactures comfortable, functional, and luxurious sleep and restwear using innovative fabrics and thoughtful details. The brand aims to help women feel their best by improving their rest and relaxation through high-quality apparel that blends comfort with sophisticated style. Lunya emphasizes quality, craftsmanship, and a customer-centric approach, building a strong community around its products.
Serves as the central hub for Lunya's core operations, including product design and development, marketing strategy, e-commerce management, customer experience, and corporate leadership.
The headquarters likely features a modern, open-plan office design consistent with Lunya's minimalist and sophisticated brand aesthetic. It may incorporate collaborative workspaces, showrooms for product lines, and areas for fabric innovation and testing.
Lunya fosters a dynamic, innovative, and collaborative work culture. The environment likely encourages creativity, employee well-being, and a strong focus on the customer, reflecting the brand's values of comfort and empowerment.
Its Santa Monica location places Lunya at the intersection of fashion, technology, and wellness lifestyles, providing access to a rich talent pool and keeping the brand connected to market trends and its target demographic. This is the nerve center for global brand strategy and product innovation.
While headquartered in the USA, Lunya has a significant global reach through its e-commerce platform. The company ships its products to numerous countries worldwide, including Canada, Australia, the United Kingdom, and various nations in Europe and Asia. Functions supported globally include international e-commerce sales, global shipping and logistics coordination, digital marketing campaigns targeting international audiences, and customer support for its global customer base.
1032 Broadway
Santa Monica
CA
USA
Address: 255 Elizabeth St, New York, NY 10012 (Example of a 'Bedroom' retail location)
To engage with customers in a major US market, enhance brand visibility on the East Coast, and provide an immersive brand experience in a high-traffic shopping district.
Address: 171 Newbury St, Boston, MA 02116 (Example of a 'Bedroom' retail location)
Cater to the New England customer base, build brand loyalty through personalized shopping experiences, and expand physical retail footprint in a key city.
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As of April 2025, LUNYA' leadership includes:
LUNYA has been backed by several prominent investors over the years, including:
In the past year, Lunya saw a significant leadership update with the appointment of Kristin Savilia as CEO, while founder Ashley Merrill transitioned to Executive Chairwoman to focus on long-term brand vision.
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Lunya's most common email format is typically the first name of the employee followed by '@lunya.co'. While other formats might exist, this is the primary structure observed for company communications.
[first]@lunya.co
Format
ashley@lunya.co
Example
75%
Success rate
WWD (Women's Wear Daily) • August 23, 2023
Luxury sleepwear brand Lunya announced the appointment of Kristin Savilia, former CEO of Joor, as its new Chief Executive Officer. Founder Ashley Merrill will transition to the role of Executive Chairwoman, focusing on brand vision, product, and innovation....more
B Corporation • February 15, 2023
Lunya officially became a Certified B Corporation, a designation awarded to companies meeting high standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. This certification underscores Lunya's commitment to ethical practices and sustainability....more
Glossy • May 8, 2024
Lunya founder Ashley Merrill discussed the evolving landscape for direct-to-consumer brands, acknowledging increasing challenges in customer acquisition and market saturation, while emphasizing the importance of brand differentiation and value proposition....more
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