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Lund International's Overview

Total employees171
HeadquartersBuford
Founded

Lund International has a long-standing reputation in the automotive aftermarket industry, offering a wide portfolio of functional and stylish accessories. Its well-known brands include AVS, LUND, AMP Research, Bushwacker, Roll-N-Lock, and Stampede, catering to trucks, SUVs, CUVs, and passenger cars. The company focuses on innovation, quality, and customer satisfaction, providing products that enhance the utility and appearance of vehicles. Lund International's operations and brands are now part of RealTruck, Inc., a premier manufacturer and digital retailer of truck, Jeep®, and off-road parts and accessories.

Where is Lund International's Headquarters?

HQ Function

Serves as a major operational center, housing administrative, engineering, product development, and manufacturing support for several of Lund International's core brands.

Notable Features:

A modern industrial facility equipped for the design, development, and logistical support of automotive accessories. It supports both domestic manufacturing and coordination with global sourcing partners.

Work Culture:

The work culture emphasizes product innovation, quality craftsmanship, and a customer-centric approach, reflective of the automotive aftermarket industry's dynamic nature. As part of RealTruck, Inc., it aligns with a broader culture passionate about vehicle customization and performance.

HQ Significance:

This facility is significant for managing the operations of key Lund International brands, supporting product development, manufacturing oversight, and distribution networks primarily across North America.

Values Reflected in HQ: The headquarters' operations reflect Lund International's commitment to quality, innovation in automotive accessories, and efficient supply chain management to serve its customer base effectively.

Location:

Lund International primarily serves the North American market, including the United States and Canada, through its extensive network of distributors and retailers. While its main operational focus is North America, its products and brands are recognized and sold internationally through various automotive aftermarket channels. As part of RealTruck, Inc., its global reach is further supported by RealTruck's broader e-commerce platforms and distribution capabilities.

Street Address:

4325 Hamilton Mill Rd

City:

Buford

State/Province:

GA

Country:

USA

Lund International's Global Presence

Tustin, CA, USA

Address: 15651 Mosher Ave, Tustin, CA 92780

Serves as a key R&D and manufacturing hub for specialized, high-technology automotive accessories, influencing product development and serving markets globally, with a strong presence on the West Coast.

Portland, OR, USA

Address: 6710 N. Catlin Ave, Portland, OR 97203

A specialized manufacturing site for category-leading fender flares and vehicle protection products, crucial for supplying these items to the North American distribution network.

Buying Intent Signals for Lund International

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Lund International

As of April 2025, Lund International' leadership includes:

Carl-August (CJ) Cromer - Chief Executive Officer, RealTruck, Inc.
Tammy S. Harvey - Chief Financial Officer, RealTruck, Inc.
Tony Ambroza - Chief Brand Officer, RealTruck, Inc.
Christina Paktor - Chief People Officer, RealTruck, Inc.

Investors of Lund International

Lund International has been backed by several prominent investors over the years, including:

L Catterton (current, via RealTruck, Inc.)
Highlander Partners, L.P. (former primary investor)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In the past 12 months, RealTruck, Inc., the parent company of Lund International brands, announced a significant leadership change with the appointment of a new Chief Executive Officer.

Departures

Tony Ambroza, Tony Ambroza transitioned from the role of CEO of RealTruck, Inc., taking on the new role of Chief Brand Officer.

New Appointments:

Carl-August (CJ) Cromer, Carl-August (CJ) Cromer was appointed as the new Chief Executive Officer of RealTruck, Inc., bringing extensive leadership experience.

Technology (Tech Stack) used by Lund International

Discover the tools Lund International uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lund International Email Formats and Examples

Email formats for Lund International employees historically, or for employees within RealTruck, Inc. (its parent company), typically follow common corporate patterns. The most probable format is [first_initial][last]@[companydomain.com]. For Lund International specific communications, the domain would be lundinternational.com, and for RealTruck, it would be realtruck.com.

[first_initial][last]@lundinternational.com or [first_initial][last]@realtruck.com

Format

jdoe@realtruck.com

Example

80%

Success rate

News and media

Business WireJanuary 9, 2024

RealTruck, Inc. Appoints Carl-August (CJ) Cromer as Chief Executive Officer

RealTruck, Inc., the parent company of Lund International brands, announced the appointment of Carl-August (CJ) Cromer as its new Chief Executive Officer. Cromer is tasked with leading RealTruck in its next phase of growth within the truck, Jeep®, and off-road accessories market....more

Aftermarket NewsOctober 30, 2023

RealTruck Unveils Innovative New Products and SEMA Show Builds From Leading Accessory Brands (Including Lund International's AMP Research and Bushwacker)

RealTruck showcased a variety of new and innovative products from its portfolio of leading accessory brands, including AMP Research and Bushwacker (historically part of Lund International), at the SEMA Show. The presentation highlighted advancements in truck and off-road accessories, reinforcing their market leadership....more

PR NewswireMay 10, 2022

Truck Hero, Inc. Changes Corporate Name to RealTruck, Inc.

Truck Hero, Inc., the parent company that acquired Lund International, announced it has changed its corporate name to RealTruck, Inc. This rebranding aligns the company's corporate identity with its well-known e-commerce destination, RealTruck.com, and its vision for the future of truck accessories....more

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