LUNAR Design
LUNAR Design's Overview
LUNAR Design was a renowned product design and development consultancy founded in 1984 by Jeff Smith and Gerard Furbershaw. With a rich 30-year history, LUNAR was celebrated for creating iconic and award-winning products and experiences across various industries, including consumer electronics, healthcare, and technology. The firm was known for its human-centered design approach, innovative thinking, and ability to translate complex challenges into elegant solutions. In May 2015, LUNAR Design was acquired by McKinsey & Company to significantly enhance McKinsey's capabilities in design, engineering, and product development, becoming a foundational part of what is now McKinsey Design. LUNAR's legacy continues through its integration into McKinsey's global design practice, influencing how design thinking is applied to solve complex business problems.
Where is LUNAR Design's Headquarters?
HQ Function
Served as the main hub for LUNAR Design's operations, including design strategy, industrial and interaction design, engineering, prototyping, and client engagement.
Notable Features:
The San Francisco studio was known for its open, collaborative environment, fostering creativity and interdisciplinary teamwork. It housed state-of-the-art design tools and workshops.
Work Culture:
LUNAR fostered a dynamic and innovative work culture that emphasized creativity, collaboration, user-centricity, and a passion for pushing design boundaries. It was a place where designers and engineers worked closely to bring groundbreaking ideas to life.
HQ Significance:
The San Francisco headquarters was instrumental in establishing LUNAR's reputation as a leading design firm, producing numerous award-winning designs and attracting top talent. It was a key part of the vibrant Bay Area design ecosystem.
Values Reflected in HQ: The headquarters' design and atmosphere reflected LUNAR's core values of innovation, excellence in design, user empathy, and collaborative spirit.
Location:
Prior to its 2015 acquisition by McKinsey & Company, LUNAR Design maintained a significant international presence with strategically located studios in North America (San Francisco, Chicago), Europe (Munich), and Asia (Hong Kong). These offices enabled LUNAR to deliver comprehensive design services—spanning research, strategy, industrial design, interaction design, engineering, and brand development—to a diverse global clientele. This established global network and talent pool are now integrated into McKinsey Design's worldwide operations, contributing to a broader global design capability.
Street Address:
640 Bryant Street
City:
San Francisco
State/Province:
CA
Country:
USA
LUNAR Design's Global Presence
Chicago, Illinois, USA
Address: Previously at locations like 101 W Grand Ave #600, Chicago, IL 60654 (historical)
To expand LUNAR's design footprint in the U.S. Midwest, engaging with key industries and bringing LUNAR's design philosophy to a broader client base.
Munich, Germany
Address: Previously at LUNAR Europe GmbH, Elsenheimerstrasse 55A, 80687 München, Germany (historical)
To provide localized design services and insights for the European market, fostering innovation with a distinct European sensibility and connecting with global trends.
Hong Kong, SAR China
Address: Previously at LUNAR Asia, Unit 1201-3, 12/F, Two Harbourfront, 22 Tak Fung Street, Hunghom, Kowloon, Hong Kong (historical)
To bridge Western design expertise with Asian manufacturing capabilities and market insights, supporting clients with end-to-end product development in the region.
Buying Intent Signals for LUNAR Design
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of LUNAR Design
As of April 2025, LUNAR Design' leadership includes:
Investors of LUNAR Design
LUNAR Design has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As LUNAR Design was acquired by McKinsey & Company in 2015 and is now fully integrated into McKinsey Design, there have been no executive new hires or exits specifically for the 'LUNAR Design' brand in the last 12 months. Leadership transitions occurred at the time of the acquisition, with key LUNAR personnel moving into roles within McKinsey Design.
Technology (Tech Stack) used by LUNAR Design
Discover the tools LUNAR Design uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
LUNAR Design Email Formats and Examples
Prior to its acquisition by McKinsey & Company, LUNAR Design likely utilized standard professional email formats based on its domain 'lunar.com'. These formats are now historical. Employees integrated into McKinsey would use McKinsey's standard email formats.
Historically, common formats such as [first_initial][last]@lunar.com or [first].[last]@lunar.com were plausible. For example, jsmith@lunar.com or john.smith@lunar.com.
Format
jsmith@lunar.com (example of a plausible historical format)
Example
10%
Success rate
News and media
Core77 • November 17, 2015
LUNAR Design: A Eulogy for LUNAR: Why We Sold Our Baby, and Why This Means Design Has Finally Made It - By John Edson
John Edson, former President of LUNAR, reflects on the rich history of the influential design firm and discusses the strategic rationale behind its acquisition by McKinsey & Company, positioning it as a landmark moment for the elevation of design within the business world....more
McKinsey & Company Blog • May 4, 2015
LUNAR Design: McKinsey acquires LUNAR
McKinsey & Company officially announced its acquisition of LUNAR, a design firm with a 30-year legacy of creating impactful products and experiences. The move aimed to significantly bolster McKinsey's capabilities in design, engineering, and product development, integrating LUNAR's talent and expertise into its global offerings....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including LUNAR Design, are just a search away.