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Luna Rossa Challenge is the esteemed Italian sailing syndicate established in 1997 by Patrizio Bertelli, CEO of the Prada Group, with the goal of competing in the America's Cup. Renowned for its cutting-edge yacht design, technological innovation, and the passion of its team, Luna Rossa has been a formidable challenger in multiple America's Cup editions. Representing the Circolo della Vela Sicilia yacht club, the team, currently operating as Luna Rossa Prada Pirelli, embodies Italian excellence and determination on the world's most prestigious sailing stage, consistently pushing the boundaries of marine engineering and competitive sailing.
Serves as the main design, research, development, construction, testing, and training hub for the Luna Rossa Prada Pirelli sailing team.
Waterfront facility with direct sea access, advanced boat sheds, design and engineering offices, sail loft, state-of-the-art simulator room, composite construction facilities, and team hospitality areas.
A high-performance, results-driven environment characterized by intense collaboration between sailors, designers, engineers, and shore crew. Innovation, precision, and a relentless pursuit of excellence are core to competing at the highest level in the America's Cup.
The Cagliari base is crucial for integrating all aspects of the campaign, from initial concept and boat design through construction and on-water testing and training, providing a world-class, self-contained environment for the team.
While its permanent headquarters is strategically located in Cagliari, Italy, Luna Rossa Challenge establishes a significant temporary operational presence in the host cities of the America's Cup, such as Barcelona for the 37th edition. The team itself is internationally staffed, drawing elite talent in sailing, design, engineering, boat building, and shore support from around the world. Their global activities also include worldwide logistics for boat and equipment transport, international media relations, and engaging a global fanbase. Sponsorship and partnership activations also frequently have a global reach, reflecting the international nature of the America's Cup.
Molo Ichnusa
Cagliari
Sardinia
Italy
Address: Luna Rossa Prada Pirelli Base, Moll de Llevant, Port Vell, Barcelona, Spain
To compete effectively in the 37th America's Cup, leveraging Barcelona's established maritime infrastructure and specific local sailing conditions for final preparations and racing activities against other challengers and the defender.
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As of April 2025, Unknown Company' leadership includes:
Unknown Company has been backed by several prominent investors over the years, including:
The top leadership of Luna Rossa Challenge, helmed by President Patrizio Bertelli and Team Director Max Sirena, has maintained stability over the past 12 months, ensuring consistent strategic direction for the 37th America's Cup campaign. The primary focus during this period has been on the design, construction, and launch of their new AC75 boat, alongside intensive team training. No major changes at the highest executive levels (e.g., President, Team Director, key department heads like Design or Operations) have been publicly announced.
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Official communications with Luna Rossa Challenge are best initiated through the contact forms or press office details provided on their official website, lunarossapradapirelli.com. For direct team member outreach, email formats likely follow common corporate patterns associated with their primary domain. However, unsolicited emails to high-profile members may have low response rates.
[first_initial][last]@lunarossapradapirelli.com or [first].[last]@lunarossapradapirelli.com
Format
m.sirena@lunarossapradapirelli.com (example of a possible format)
Example
70%
Success rate
America's Cup Official Website • April 13, 2024
Luna Rossa Prada Pirelli officially launched their new AC75 boat in a grand ceremony at their base in Cagliari, Sardinia. The event was attended by team principal Patrizio Bertelli, skipper and Team Director Max Sirena, the full sailing team, designers, and key stakeholders. This launch marked a crucial milestone in their preparation for the 37th America's Cup in Barcelona. The new yacht, showcasing innovative design and technological advancements, was blessed by Archbishop of Cagliari, Monsignor Giuseppe Baturi, before being christened by Miuccia Prada....more
Luna Rossa Prada Pirelli Official Website • February 29, 2024
Luna Rossa Prada Pirelli, in collaboration with technical partner The Woolmark Company, unveiled its new team jersey. This high-performance sailing garment is crafted from Merino wool, highlighting the team's commitment to innovation, sustainability, and technical excellence in their apparel, designed to offer comfort and performance to the sailing team during their demanding training and racing schedules....more
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