What Does Luna Coffee Do?

Total employees22
HeadquartersVancouver
FoundedN/A

Luna Coffee is a specialty coffee roaster and cafe collective passionate about bringing exceptional coffee experiences to communities. Founded on the principles of quality, sustainability, and community, we meticulously source our beans from the world's best coffee-growing regions, ensuring ethical practices and environmental responsibility. Our expert roasters craft unique profiles that highlight the inherent flavors of each origin. Beyond our products, Luna Coffee aims to be a gathering place, fostering connections and a shared love for the art of coffee.

Where Is Luna Coffee's Headquarters?

HQ Function

Central hub for coffee roasting, quality control, product development, brand management, operations oversight, and strategic planning.

Notable Features:

State-of-the-art Loring roasters, a dedicated cupping lab for quality assurance and training, an open-concept office space fostering collaboration, and a small flagship cafe open to the public.

Work Culture:

Passionate, innovative, and collaborative. Employees share a deep appreciation for coffee craftsmanship, sustainability, and continuous learning. Team-oriented environment with a focus on quality and customer satisfaction.

HQ Significance:

The headquarters serves as the heart of Luna Coffee, driving our commitment to quality and innovation. It's where our signature blends are born and our core values are put into practice daily.

Values Reflected in HQ: Craftsmanship (preserving historical architecture), Sustainability (eco-friendly retrofitting, energy-efficient roasters), Community (flagship cafe, collaborative workspace), Quality (advanced roasting and cupping facilities).

Location:

While our primary retail and operational presence is currently focused in Canada and expanding into the USA, Luna Coffee maintains a global reach through its responsible sourcing program. We partner directly with coffee farmers and cooperatives in key growing regions across South America, Africa, and Asia. Our global functions include ethical bean sourcing, international logistics for green coffee, and building sustainable relationships with farming communities worldwide. We also engage with a global online community of coffee enthusiasts through our e-commerce platform shipping select products internationally.

Street Address:

123 Celestial Drive, Gastown District

City:

Vancouver

State/Province:

British Columbia

Country:

Canada

Where Else Does Luna Coffee Operate Around the World?

Toronto, Ontario, Canada

Address: 45 Orbiter Avenue, Distillery District, Toronto, ON M5A 1B2

To expand Luna Coffee's presence and brand recognition in Eastern Canada, ensuring consistent quality and customer experience across all locations in the region.

Seattle, Washington, USA

Address: 789 Stardust Lane, Fremont, Seattle, WA 98103

To spearhead Luna Coffee's expansion into the competitive U.S. coffee market, starting with a key coffee-centric region, and to adapt offerings to local preferences.

Buying Intent Signals for Luna Coffee

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Luna Coffee? Meet the Executive Team

As of April 2025, Luna Coffee' leadership includes:

Elara Moon - Chief Executive Officer & Co-Founder
Marcus Stellar - Chief Operating Officer
Serena Orbit - Head of Roasting & Quality
Leo Comet - Chief Financial Officer
Aurora Beam - Head of Marketing & Brand

Who's Investing in Luna Coffee?

Luna Coffee has been backed by several prominent investors over the years, including:

Privately Held
Supported by a syndicate of sustainability-focused Angel Investors
NorthStar Ventures (Series A)

What Leadership Changes Has Luna Coffee Seen Recently?

Hire2
Exits1

Over the last 12 months, Luna Coffee has strategically strengthened its leadership team, welcoming a new Chief Operating Officer to scale operations and a new Head of Marketing to drive brand growth, while also seeing a planned transition for its former marketing lead.

Departures

Orion Nebula, Orion Nebula resigned from the position of Head of Marketing to explore other opportunities. Luna Coffee wishes them the best.

New Appointments:

Marcus Stellar, Marcus Stellar was appointed as Chief Operating Officer to oversee operational expansion and efficiency.
Aurora Beam, Aurora Beam was hired as the new Head of Marketing & Brand, bringing a fresh perspective to Luna Coffee's branding strategies.

What Technology (Tech Stack) Is Used byLuna Coffee?

Discover the tools Luna Coffee uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Luna Coffee Email Formats and Examples

Luna Coffee primarily uses the [first_initial][last] email format (e.g., jdoe@lunacoffee.example.com). Another common format, especially for more public-facing roles or customer service, might be [first].[last]@lunacoffee.example.com.

Common formats: [first_initial][last]@lunacoffee.example.com, [first].[last]@lunacoffee.example.com

Format

emoon@lunacoffee.example.com (for Elara Moon)

Example

90%

Success rate

What's the Latest News About Luna Coffee?

Global Coffee Review MagazineApril 15, 2024

Luna Coffee Recognized with 'Sustainable Sourcing Excellence' Award

Luna Coffee has been awarded the 'Sustainable Sourcing Excellence' prize at the Annual Global Coffee Symposium for its outstanding commitment to ethical partnerships with coffee farmers and innovative environmental practices within its supply chain. The award highlights Luna Coffee's transparent sourcing model and its positive impact on coffee-growing communities....more

Vancouver Foodie ChronicleFebruary 28, 2024

Luna Coffee Brews Up Excitement with Expanded Vegan Pastry and Drink Menu

Responding to growing customer demand, Luna Coffee today unveiled an expanded menu of vegan pastries and plant-based milk alternatives across all its Vancouver locations. The new offerings include locally sourced vegan croissants, muffins, and a new signature oat milk latte, reinforcing their commitment to inclusive and mindful consumption....more

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