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Luminate's Overview

Total employees189
HeadquartersLos Angeles
Founded2020

Luminate Data is an authoritative data and analytics provider to the entertainment industry. Formerly known as MRC Data and Nielsen Music, Luminate offers comprehensive, independent, and objective data insights on music consumption (sales, streaming, airplay), film and television viewership, and gaming trends. Their data powers the Billboard charts and is widely used by artists, labels, studios, networks, and brands to understand audience behavior, track performance, and make strategic decisions in the rapidly evolving media landscape.

Where is Luminate's Headquarters?

HQ Function

Serves as the primary hub for operations, data science, product development, and strategic leadership. It's a central point for managing North American client relationships and global data partnerships.

Notable Features:

Modern office facilities designed for collaboration and data analysis, likely equipped with state-of-the-art technology to support their extensive data processing needs. Co-located with other Penske Media Corporation entities.

Work Culture:

A dynamic, data-driven environment focused on innovation in media analytics. Employees are typically passionate about the entertainment industry and leveraging data to provide actionable insights. Emphasis on accuracy, collaboration, and technological advancement.

HQ Significance:

Its location in Los Angeles places Luminate Data at the epicenter of the global entertainment industry, facilitating close collaboration with major film studios, television networks, music labels, and talent agencies.

Values Reflected in HQ: The headquarters likely reflects values of precision, innovation, and connectivity within the entertainment ecosystem, fostering an environment conducive to cutting-edge data analysis and client service.

Location:

Luminate Data operates with a global reach, tracking media consumption and providing analytics across numerous countries worldwide. While its primary offices are in the US and UK, its data collection network and client base span North America, Europe, Asia-Pacific, Latin America, and other key international markets. They support global entertainment companies with localized insights and comprehensive worldwide trend analysis for music, film, television, and gaming.

Street Address:

11175 Santa Monica Blvd

City:

Los Angeles

State/Province:

California

Country:

USA

Luminate's Global Presence

New York City, New York/USA

Address: 475 Fifth Avenue, New York, NY 10017, USA (Penske Media Corporation building)

Serves as a vital hub for client relations, business development, and data insights specific to the East Coast entertainment and media markets.

London, England/United Kingdom

Address: 11 Golden Square, London, W1F 9JB, UK (Penske Media Corporation building)

Provides localized data solutions and support for European clients, ensuring global coverage and understanding of regional market dynamics.

Buying Intent Signals for Luminate

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Luminate

As of April 2025, Luminate' leadership includes:

Rob Jonas - Chief Executive Officer
Jaime Kalfus - Chief Financial Officer (Penske Media Corporation, overseeing Luminate)
Lyndon So - Chief Product Officer
Helena Kosinski - VP, Global
Haley Rosenblum - SVP, Head of Streaming & Radio
Paulina Pzyczkowska - SVP, Head of Europe

Investors of Luminate

Luminate has been backed by several prominent investors over the years, including:

Penske Media Corporation (PMC)
Eldridge Industries

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Luminate Data has seen some key leadership appointments and role expansions to strengthen its global and product capabilities. While specific high-profile departures haven't been widely publicized, the company focuses on building its team for growth.

New Appointments:

Paulina Pzyczkowska, Paulina Pzyczkowska appointed as SVP, Head of Europe to drive Luminate's expansion and presence in the European market.

Technology (Tech Stack) used by Luminate

Discover the tools Luminate uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Luminate Email Formats and Examples

Luminate Data commonly uses a first initial followed by the last name for their email addresses. Variations may exist, but this is a prevalent format.

[first_initial][last]@luminatedata.com

Format

rjonas@luminatedata.com

Example

90%

Success rate

News and media

Luminate Data / BillboardJanuary 10, 2024

Luminate Data Releases 2023 Year-End Music Report

Luminate published its comprehensive 2023 Year-End Music Report, detailing significant trends in music consumption, including a milestone of over 1 trillion on-demand audio streams in the U.S. and substantial growth in global music streaming....more

Luminate Data / Music Business WorldwideOctober 4, 2023

Luminate Launches New Data Platform with Enhanced Features

Luminate unveiled a new, integrated data platform offering advanced tools like AI-driven mood and genre analysis, artist comparison features, and comprehensive global music data to provide deeper insights for industry professionals....more

Luminate Data / Yahoo FinanceMay 23, 2023

Luminate Appoints Paulina Pzyczkowska as SVP, Head of Europe

Luminate announced the appointment of Paulina Pzyczkowska as Senior Vice President, Head of Europe, to spearhead the company's growth and strategic initiatives across the European market....more

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