Lulus
Lulus's Overview
Lulus Fashion Lounge Holdings, Inc., commonly known as Lulus, is a customer-driven, digitally native retailer of women's apparel, shoes, and accessories. Founded in 1996, Lulus has evolved from a small California boutique into a global online fashion brand. The company focuses on offering a curated selection of on-trend and high-quality products at affordable prices, primarily targeting Millennial and Gen Z women. Lulus emphasizes a data-centric approach to merchandising and marketing, aiming to provide a superior customer experience and foster brand loyalty. They are known for their wide range of dresses, particularly for special occasions, alongside everyday wear and bridal.
Where is Lulus's Headquarters?
HQ Function
Serves as the central hub for Lulus' corporate operations, including executive management, marketing, merchandising, technology development, customer service strategy, and overall business strategy.
Notable Features:
Modern office facilities designed to foster collaboration and creativity, reflecting the brand's fashion-forward identity. Includes open-plan workspaces, design studios, and meeting areas equipped with current technology.
Work Culture:
A dynamic, fast-paced, and customer-focused environment. Emphasizes collaboration, innovation in fashion e-commerce, and a passion for the Lulus brand. Employees often describe it as inclusive and supportive, with opportunities for growth in the fashion tech space.
HQ Significance:
Crucial for strategic decision-making, brand management, and coordinating national operations. It's the heart of Lulus' efforts to deliver on-trend fashion and a positive customer experience. Chico is also where Lulus originated, connecting the company to its roots.
Values Reflected in HQ: The headquarters likely embodies Lulus' values of customer obsession, innovation, trend-savviness, inclusivity, and teamwork through its design, atmosphere, and operational focus.
Location:
Lulus primarily serves customers in the United States but also ships to numerous countries worldwide, including Canada, Australia, the United Kingdom, and many countries in Europe. Its global presence is mainly driven through its e-commerce platform (lulus.com) and its mobile app, supported by strategic fulfillment operations to reach its international customer base. Marketing campaigns and customer service initiatives are also designed to cater to a global audience, adapting to various market needs.
Street Address:
195 Humboldt Avenue
City:
Chico
State/Province:
California
Country:
USA
Lulus's Global Presence
Easton, Pennsylvania, USA
Address: Fulfillment Center, Easton, PA
To optimize logistics and reduce shipping times for the significant customer base on the East Coast, improving overall customer satisfaction and operational efficiency.
City of Industry, California, USA
Address: Office Space, City of Industry, CA
Leverages Southern California's fashion industry ecosystem for design talent, sourcing, and production oversight for Lulus' proprietary apparel and accessories lines.
Redlands, California, USA
Address: New Fulfillment Center, Redlands, CA
To support company growth by enhancing fulfillment capacity on the West Coast, reducing shipping times for customers in the region, and diversifying logistical operations.
Buying Intent Signals for Lulus
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Lulus
As of April 2025, Lulus' leadership includes:
Investors of Lulus
Lulus has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Lulus has seen some key executive movements in the past year, notably strengthening its financial and human resources leadership.
Departures
New Appointments:
Technology (Tech Stack) used by Lulus
Discover the tools Lulus uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Lulus Email Formats and Examples
Lulus Fashion Lounge Holdings, Inc. likely utilizes standard corporate email formats. The most common patterns generally involve combinations of an employee's first name, last name, or initials. Based on common industry practices and available data, specific formats can be predicted with a reasonable degree of accuracy.
[first_initial][last]@lulus.com (e.g., jsmith@lulus.com) or [first].[last]@lulus.com (e.g., jane.doe@lulus.com)
Format
jsmith@lulus.com
Example
75%
Success rate
News and media
Business Wire • May 8, 2024
Lulus Fashion Lounge Holdings, Inc. Announces First Quarter 2024 Financial Results
Lulus reported net revenue of $89.8 million for Q1 2024. The company highlighted active customer growth and efforts to optimize inventory and marketing spend. CEO Crystal Landsem commented on progress in strategic initiatives and path to profitability....more
Business Wire • April 1, 2024
Lulus Fashion Lounge Holdings, Inc. Appoints Tiffany Smith as Chief Financial Officer
Lulus announced the appointment of Tiffany Smith as its new Chief Financial Officer, effective April 1, 2024. Smith brings extensive experience in finance and retail, previously serving in leadership roles at other major consumer brands, and succeeds Naomi Beckman-Straus....more
Business Wire • June 5, 2023
Lulus Fashion Lounge Holdings, Inc. Appoints Kelly Collins as Chief People Officer
Lulus announced the appointment of Kelly Collins as Chief People Officer, effective June 5, 2023. Collins brings over 20 years of experience in human resources and will lead all aspects of the company's people strategy....more
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