LUISAVIAROMA
LUISAVIAROMA's Overview
Luisaviaroma is a leading global luxury fashion e-commerce platform and concept store. Founded in Florence in 1929 by Luisa Jaquin, the company has evolved from a single boutique into an internationally recognized online retailer, launching its website in 1999 under the leadership of her grandson, Andrea Panconesi. Luisaviaroma offers a curated selection of clothing, shoes, bags, accessories, home interiors, and beauty products from over 600 established high-end designers and emerging contemporary talents. Known for its strong brand partnerships, exclusive items, 'Buy It First' pre-order service for new season collections, and commitment to customer experience, Luisaviaroma ships worldwide, catering to a discerning global clientele.
Where is LUISAVIAROMA's Headquarters?
HQ Function
The Florence headquarters serves as the central hub for Luisaviaroma's global operations, including buying and merchandising, marketing, digital strategy, technology development, and customer service. It is also home to their iconic flagship concept store.
Notable Features:
The headquarters is integrated with its historic flagship store, a multi-level concept space known for its innovative design, art installations, and exclusive brand presentations. The building itself is located on a prestigious street in the heart of Florence's historic center.
Work Culture:
Luisaviaroma's Florence headquarters fosters a dynamic, creative, and fast-paced work environment, blending its rich fashion heritage with a forward-thinking e-commerce culture. Employees often share a passion for luxury, design, and innovation, operating within a collaborative, international team that reflects the company's global reach.
HQ Significance:
The Florence headquarters is the birthplace and nerve center of the Luisaviaroma brand. It symbolizes the company's deep roots in Italian fashion and luxury craftsmanship, while also driving its global digital presence and innovation in online retail.
Values Reflected in HQ: The headquarters embodies Luisaviaroma's core values: heritage, through its historic Florentine location; innovation, as an early e-commerce pioneer and tech-forward retailer; curated luxury, evident in its product selection and store design; and a strong connection to art, design, and contemporary culture.
Location:
Luisaviaroma has a significant global presence, primarily driven by its robust e-commerce platform that ships to over 150 countries. While its physical heart remains in Florence, its operations are geared towards a worldwide clientele. This includes a multilingual website and customer service, localized payment options, and international marketing campaigns. The company supports global functions such as digital marketing, international logistics, customer relationship management, and curated buying that caters to diverse international tastes and trends.
Street Address:
Via Roma, 19/21R
City:
Florence
State/Province:
FI (Florence)
Country:
Italy
LUISAVIAROMA's Global Presence
Scandicci, Florence, Italy
Address: Via delle Sette Regole, 25, 50018 Scandicci FI, Italy
Supports the global e-commerce operations by centralizing warehousing and distribution for Italy and international markets.
Milan, Lombardy, Italy
Address: Via Manzoni, 37, 20121 Milano MI, Italy
Strengthens Luisaviaroma's presence in a key fashion hub, supporting buying, marketing, and PR activities in Northern Italy and fostering industry connections.
Buying Intent Signals for LUISAVIAROMA
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Executive Team of LUISAVIAROMA
As of April 2025, LUISAVIAROMA' leadership includes:
Investors of LUISAVIAROMA
LUISAVIAROMA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months, Luisaviaroma has undergone a key leadership transition, appointing Tommaso Andorlini as its new Chief Executive Officer in early 2024. This change followed the departure of former CEO Alessandra Rossi in late 2023, with Nicola Antonelli serving briefly as interim CEO during the transition.
Departures
New Appointments:
Technology (Tech Stack) used by LUISAVIAROMA
Discover the tools LUISAVIAROMA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
LUISAVIAROMA Email Formats and Examples
Luisaviaroma primarily utilizes a standardized email format for its corporate and employee communications. The most common structure involves a combination of the employee's first and last name.
[first].[last]@luisaviaroma.com
Format
jane.doe@luisaviaroma.com
Example
85%
Success rate
News and media
WWD (Women's Wear Daily) • February 5, 2024
Luisaviaroma Taps Tommaso Andorlini as New CEO
Luxury e-tailer Luisaviaroma has appointed Tommaso Andorlini as its new chief executive officer. Andorlini, who previously held leadership positions at Brooks Brothers and Kering Eyewear, is tasked with guiding the company's future growth and strategic initiatives....more
Vogue Hong Kong • July 10, 2023
Luisaviaroma and Dolce & Gabbana Unveil Exclusive Collection and Capri Pop-Up
Luisaviaroma partnered with Dolce & Gabbana to launch an exclusive summer collection, celebrated with a vibrant pop-up store experience in Capri, Italy. The collaboration featured unique pieces designed for the luxury resort season, highlighting Luisaviaroma's focus on exclusive brand partnerships....more
Reuters • October 28, 2021
Luisaviaroma Secures Investment from Style Capital to Fuel Expansion
Italian private equity firm Style Capital acquired a 40% stake in Luisaviaroma for approximately 130 million euros. The investment is aimed at accelerating the luxury retailer's international expansion, technological development, and strengthening its market position....more
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