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Lrytas is one of Lithuania's largest and most influential media groups, primarily known for its popular news portal lrytas.lt. Originating from the respected national daily newspaper 'Lietuvos rytas,' the company has successfully transitioned into a major digital media player. It provides a wide range of content, including breaking news, politics, business, sports, entertainment, and investigative journalism, catering to a broad Lithuanian-speaking audience both domestically and internationally. Lrytas is committed to delivering timely, accurate, and engaging content across its various platforms.
Serves as the primary operational hub for all of Lrytas's activities, including news gathering, editorial production, digital media management, technological development, advertising sales, and corporate administration.
Situated on Gediminas Avenue, a main street in Vilnius, placing it at the heart of the city's business and cultural life. The facility is equipped with modern newsrooms and infrastructure necessary for a leading digital media organization.
Characterized by a fast-paced, dynamic, and deadline-driven environment typical of a major news organization. Emphasis is placed on journalistic integrity, accuracy, speed, and innovation in digital content delivery. A collaborative atmosphere is fostered among journalists, editors, and technical staff.
The headquarters is central to Lithuania's media landscape, acting as a key center for information dissemination and public discourse. Its location in the capital city underscores its national importance and influence.
Lrytas primarily serves Lithuania and the Lithuanian-speaking diaspora worldwide. Its global presence is predominantly through its online portal, lrytas.lt, which is accessible internationally. This allows Lithuanians abroad and others interested in Lithuanian affairs to stay informed. While its physical operations are centered in Lithuania, Lrytas may engage international correspondents or content partners to cover global news relevant to its audience.
Gedimino pr. 12A
Vilnius
Vilnius County
Lithuania
Address: N/A
Regional news coverage is likely managed through a network of correspondents coordinated from the Vilnius headquarters, ensuring comprehensive reporting from across Lithuania.
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As of April 2025, Lrytas' leadership includes:
Lrytas has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major C-suite executive hires or departures announced at Lrytas in the last 12 months (approx. May 2023 - May 2024). The current key leadership team appears to be stable.
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Lrytas commonly uses a standardized email format for its employees, typically combining the employee's first and last name with the company domain. This facilitates professional communication.
[first].[last]@lrytas.lt
Format
vardas.pavarde@lrytas.lt (example: name.surname@lrytas.lt)
Example
85%
Success rate
GlobeNewswire (AS Ekspress Grupp Press Release) • February 29, 2024
AS Ekspress Grupp, the parent company of Lrytas, released its unaudited consolidated financial results for Q4 and the full year of 2023. The report indicated strong performance in digital subscriptions, with a 20% year-over-year increase across its Baltic media operations, which include Lrytas. This growth underscores the successful digital strategy of its entities....more
Lrytas.lt (Company Announcement) • January 23, 2024
Lrytas.lt announced its leading position among Lithuanian news portals on mobile platforms, citing Gemius data for December 2023. The portal reached 985,000 real users on mobile devices, highlighting its strong reach and reader preference in the mobile segment....more
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