LoyaltyOne
LoyaltyOne's Overview
LoyaltyOne, historically a global leader in loyalty marketing and data-driven customer insights, was best known for operating the AIR MILES® Reward Program in Canada. Founded in 1992 as The Loyalty Group, it became a subsidiary of Alliance Data Systems (which rebranded as Bread Financial in 2022). In a significant development, the AIR MILES Reward Program business, LoyaltyOne's flagship operation, was acquired by BMO (Bank of Montreal) in March 2023. Prior to this, LoyaltyOne also managed other ventures, including data analytics firm Precima and international loyalty promotions company BrandLoyalty (BrandLoyalty was sold by Bread Financial in 2022). This profile reflects LoyaltyOne's major historical operations and its evolution through these structural changes.
Where is LoyaltyOne's Headquarters?
HQ Function
Historically served as the central hub for the management and operations of the AIR MILES Reward Program in Canada, as well as other loyalty and data analytics initiatives under the LoyaltyOne umbrella.
Notable Features:
The Toronto offices were modern corporate spaces designed to facilitate collaboration and innovation, housing key departments like marketing, operations, analytics, and partner management.
Work Culture:
The work culture at LoyaltyOne was often described as dynamic, data-driven, and customer-focused, with an emphasis on innovation within the loyalty and marketing sectors. It aimed to be a collaborative environment.
HQ Significance:
This headquarters was the nerve center for one of Canada's largest and most recognizable loyalty programs, impacting millions of Canadian consumers and numerous partner businesses. It was a key site for loyalty innovation in Canada.
Values Reflected in HQ: The headquarters' design and operations likely aimed to reflect values such as innovation, customer centricity, data-driven decision-making, and collaboration among its teams.
Location:
Historically, LoyaltyOne had a significant international footprint, primarily through the AIR MILES program in Canada, its data analytics arm Precima (North America, Europe), and its global loyalty promotions company BrandLoyalty (Europe, Asia, Americas). These operations involved loyalty program management, customer data analytics, AI-driven personalization, and retail strategy consulting. Following the sale of BrandLoyalty (2022) and the AIR MILES Reward Program (2023), LoyaltyOne's direct global operational scope under that brand has been substantially reconfigured within its parent, Bread Financial, which primarily focuses on North America.
Street Address:
351 King St E
City:
Toronto
State/Province:
Ontario
Country:
Canada
LoyaltyOne's Global Presence
Montreal, Quebec/Canada
Address: Specific street address varied, typically in a central business district in Montreal.
To provide localized support, manage partner relationships, and ensure the AIR MILES program's strong presence and relevance in the strategically important Quebec and Eastern Canada regions.
Chicago, Illinois/USA (for Precima, a LoyaltyOne company)
Address: Specific street address varied, typically in a commercial district in Chicago.
To expand LoyaltyOne's data analytics and retail strategy footprint in the U.S. market, serving major American retailers and CPG companies.
Buying Intent Signals for LoyaltyOne
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Executive Team of LoyaltyOne
As of April 2025, LoyaltyOne' leadership includes:
Investors of LoyaltyOne
LoyaltyOne has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Significant leadership changes occurred at LoyaltyOne in the past 12-18 months, primarily driven by the acquisition of its core AIR MILES Reward Program business by BMO. This led to transitions for key executives previously leading LoyaltyOne and AIR MILES.
Departures
Technology (Tech Stack) used by LoyaltyOne
Discover the tools LoyaltyOne uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
LoyaltyOne Email Formats and Examples
Historically, LoyaltyOne, like many corporations, likely utilized common email patterns. Given its acquisition and the redirection of its primary domain, these formats relate to its past operational structure.
firstname.lastname@loyaltyone.com or finitiallastname@loyaltyone.com (e.g., jdoe@loyaltyone.com or jane.doe@loyaltyone.com)
Format
example.contact@loyaltyone.com
Example
60%
Success rate
News and media
BMO Financial Group News Releases • March 10, 2023
BMO Completes Acquisition of AIR MILES Reward Program
BMO Financial Group announced the completion of its acquisition of the AIR MILES Reward Program (AIR MILES) business from LoyaltyOne Co., part of Bread Financial. This strategic acquisition aimed to expand BMO's presence in the Canadian loyalty market....more
PR Newswire (Alliance Data Press Release) • June 9, 2022
Alliance Data (now Bread Financial) Completes Sale of its BrandLoyalty Business
Alliance Data Systems Corporation announced the completion of the sale of its BrandLoyalty business to Opportunity Partners. BrandLoyalty was a significant international arm of LoyaltyOne, specializing in campaign-based loyalty programs for grocers....more
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