LoveShackFancy is a New York City-based lifestyle brand founded by Rebecca Hessel Cohen in 2013. Renowned for its deeply romantic, whimsical, and vintage-inspired aesthetic, the brand offers a wide array of women's apparel, focusing on dresses, alongside accessories, swimwear, home decor, and a bridal collection. LoveShackFancy captures a sense of playful femininity through its signature floral prints, intricate lace, soft ruffles, and an overall dreamy, ethereal vibe, appealing to a globally diverse clientele.
The New York City headquarters serves as the central command for LoveShackFancy's global operations, including design, product development, marketing, sales, and corporate strategy.
While specific interior details are proprietary, the HQ likely embodies the brand's signature romantic, vintage, and whimsical aesthetic, creating an inspiring workspace. The office is reportedly located in the St. James Building, a notable Beaux-Arts style structure.
The work culture at LoveShackFancy's HQ is expected to be dynamic, creative, and collaborative, reflecting the fast-paced nature of the fashion industry. There's likely a strong emphasis on brand ethos, aesthetic cohesion, and entrepreneurial spirit.
Being headquartered in New York City provides LoveShackFancy with unparalleled access to fashion talent, industry events, media, and a vibrant cultural scene that inspires its collections and brand identity.
LoveShackFancy maintains a global presence driven by its strong e-commerce platform shipping to numerous countries worldwide. This is complemented by a growing network of directly-owned retail boutiques in key US cities and select international destinations. Furthermore, the brand partners with high-end department stores and specialty boutiques globally for wholesale distribution. Core functions like design, marketing strategy, and brand management are centralized, while regional teams and partners support localized execution and market adaptation.
1123 Broadway, Suite 1001
New York
NY
United States
Address: Specific address not publicly advertised, functions as a regional operational and showroom hub.
To strengthen LoveShackFancy's brand presence, distribution network, and customer engagement within the important UK and broader European fashion landscape.
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As of April 2025, LoveShackFancy' leadership includes:
LoveShackFancy has been backed by several prominent investors over the years, including:
LoveShackFancy has focused on strengthening its international leadership in the past 12 months, highlighted by the strategic appointment of Conny Chi Kei Rundström as Managing Director for EMEA & APAC to drive expansion in these regions. No major executive departures have been publicly announced during this period.
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LoveShackFancy's common email formats typically include using the employee's first name (e.g., jane@loveshackfancy.com) or a combination of the first name and last name (e.g., jane.doe@loveshackfancy.com). The first name format appears to be frequently used for key personnel.
[first]@loveshackfancy.com, [first].[last]@loveshackfancy.com
Format
rebecca@loveshackfancy.com
Example
80%
Success rate
WWD (Women's Wear Daily) • October 17, 2023
LoveShackFancy appointed Conny Chi Kei Rundström as its new managing director for Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC), signaling a strong focus on international expansion and growth in these key markets....more
Vogue • August 1, 2023
LoveShackFancy collaborated with Gap on a highly anticipated limited-edition collection, merging Gap's classic American style with LoveShackFancy's signature romantic and vintage-inspired designs. The collection featured apparel and accessories for women, men, kids, and baby, and was met with significant consumer excitement....more
Fashion Network • December 7, 2023
LoveShackFancy continued its retail expansion with the opening of a new boutique in Miami's prestigious Brickell City Centre. The store showcases the brand's full range of romantic apparel, accessories, and home decor, further solidifying its presence in the Florida market....more
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