What Does Lovehoney Do?

Total employees450
HeadquartersBath
Founded2002

Lovehoney is a multi-award-winning online retailer and manufacturer specializing in sex toys, lingerie, and erotic gifts. Founded in 2002 with the mission to promote sexual happiness and empower individuals to explore their desires, Lovehoney offers a wide range of products catering to diverse preferences and needs. The company is renowned for its discreet service, extensive product selection, accessible pricing, and a customer-centric approach that includes helpful advice and a non-judgmental shopping environment. Lovehoney aims to make sexual wellness products approachable and enjoyable for everyone, establishing itself as a leading voice in the industry.

Where Is Lovehoney's Headquarters?

HQ Function

Serves as the primary administrative, operational, and distribution hub for Lovehoney's UK and European operations. It houses departments such as customer service, marketing, product development, and warehousing.

Notable Features:

The HQ, often colloquially referred to by staff and media as the 'Pleasure Palace' or 'Lovehoney Lair', is a modern facility purpose-built to support its extensive e-commerce operations, including a large warehouse and contemporary office spaces. It's known for its vibrant internal branding reflecting the company's ethos.

Work Culture:

Lovehoney cultivates an open, inclusive, and energetic work environment. The culture is often described as valuing creativity, passion for the brand's mission of sexual happiness, and a positive, non-judgmental attitude towards sexual wellness.

HQ Significance:

The Bath HQ is pivotal to Lovehoney's brand identity and its logistical capabilities. It enables the efficient delivery and robust customer service that are cornerstones of its success and reputation in the global sexual wellness market.

Values Reflected in HQ: The HQ's efficient and modern design reflects Lovehoney's commitment to customer satisfaction, operational excellence, and innovation. The open-plan office spaces aim to foster collaboration and creativity, aligning with the company's progressive and approachable brand image.

Location:

Lovehoney operates a significant global e-commerce business with dedicated, localized websites and operations serving customers primarily in the UK, Europe (with multiple country-specific sites), USA, Canada, Australia, and New Zealand. Its international reach is supported by regional distribution centers that facilitate faster shipping, dedicated customer service teams catering to different languages and time zones, and marketing strategies tailored to diverse cultural contexts. Lovehoney also manages and distributes a portfolio of its own successful product brands internationally.

Street Address:

Locksbrook Road

City:

Bath

State/Province:

Somerset

Country:

United Kingdom

Where Else Does Lovehoney Operate Around the World?

Brisbane, Queensland/Australia

Address: Unit 1, 50 Borthwick Avenue, Murarrie, QLD 4172, Australia

To provide localized service, ensure faster shipping times, and offer a relevant product assortment for customers in Australia and New Zealand, thereby strengthening the brand's presence in the APAC region.

Atlanta, Georgia/USA

Address: 6070 Fulton Industrial Blvd SW, Atlanta, GA 30336, USA

To efficiently serve the large and diverse US market, reduce shipping times, and manage logistics for North American customers, adapting to regional consumer trends and demands.

Buying Intent Signals for Lovehoney

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Lovehoney? Meet the Executive Team

As of April 2025, Lovehoney' leadership includes:

Johannes Plettenberg - CEO, Lovehoney Group (Parent company of Lovehoney)
Richard Longhurst - Co-Founder & Brand Ambassador, Lovehoney
Neal Slateford - Co-Founder, Lovehoney
Robin Trockel - CFO, Lovehoney Group
Scott Tucker - COO, Lovehoney Group

Who's Investing in Lovehoney?

Lovehoney has been backed by several prominent investors over the years, including:

Humanwell Healthcare (Group) Co., Ltd. (Current major shareholder via Panda Group)
Partners Group Private Markets (PMM) (Current major shareholder via Panda Group)
Telemos Capital (Previous majority investor in Lovehoney and Lovehoney Group)

What Leadership Changes Has Lovehoney Seen Recently?

Hire0
Exits0

Following its acquisition by Panda Group in 2023, leadership for Lovehoney Group (which includes the Lovehoney brand) has been solidified. Johannes Plettenberg, who was CEO of Lovehoney Group, continues to lead the expanded entity. Specific individual hires or exits at other executive levels for the Lovehoney brand or Lovehoney Group are not widely publicized.

New Appointments:

Johannes Plettenberg, Following the acquisition by Panda Group, Johannes Plettenberg's leadership as CEO was reaffirmed for the integrated group, steering the future of brands including Lovehoney and Amorana.

What Technology (Tech Stack) Is Used byLovehoney?

Discover the tools Lovehoney uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lovehoney Email Formats and Examples

Lovehoney likely utilizes common corporate email formats for its employees. While specific internal formats are not publicly detailed, typical structures often involve combinations of an employee's first name, last name, or initials. For customer support and general inquiries, Lovehoney provides dedicated email addresses on its official website.

Commonly used formats in similar companies are [first].[last]@lovehoney.com or [first_initial][last]@lovehoney.com. For employees within the broader Lovehoney Group, the domain might be @lovehoneygroup.com.

Format

example: jane.doe@lovehoney.com or jdoe@lovehoney.com

Example

75%

Success rate

What's the Latest News About Lovehoney?

Retail GazetteMay 24, 2023

Lovehoney acquired by Swiss group Panda Trading

Lovehoney Group, the owner of the renowned sex toy retailer Lovehoney, has been acquired by Panda Trading (Shanghai) Commercial Co Ltd. Panda Trading is also the owner of the Swiss sexual wellness retailer Amorana. This strategic acquisition aims to forge a global leader in the sexual wellness market, with Johannes Plettenberg set to lead the combined group....more

XBIZJanuary 26, 2024

Lovehoney Wins Best Online Retailer at the 2024 XBIZ Europa Awards

Lovehoney was honored with the 'Best Online Retailer' award at the 2024 XBIZ Europa Awards. This recognition underscores Lovehoney's sustained leadership, innovation, and excellence within the competitive European sexual wellness e-commerce landscape....more

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