Loro Piana
Loro Piana's Overview
Loro Piana is an Italian luxury goods company specializing in high-end cashmere and wool products. Founded in 1924, the brand is renowned for its commitment to sourcing the world's finest raw materials, exceptional craftsmanship, and understated elegance. Loro Piana offers ready-to-wear collections for men and women, accessories, leather goods, and home interiors, catering to a discerning clientele seeking timeless quality and sophisticated style. It has been part of the LVMH group since 2013.
Where is Loro Piana's Headquarters?
HQ Function
Serves as the historic heart of the company, housing key administrative, design, research & development, and production facilities, particularly for its world-renowned textiles and knitwear.
Notable Features:
The Quarona facilities integrate modern production technology with traditional craftsmanship, situated in a region historically vital for Italian textile manufacturing. Features include state-of-the-art looms, advanced quality control laboratories for rare fibers, and archives of textile heritage.
Work Culture:
A culture deeply rooted in craftsmanship, meticulous attention to quality, and continuous innovation in textiles. Emphasis on heritage, sustainable sourcing of materials, and employee expertise. Likely a blend of traditional family-business values with the global standards and dynamism of LVMH.
HQ Significance:
The Quarona headquarters represents Loro Piana's origin and its enduring commitment to producing 'Made in Italy' excellence, from raw fiber to finished product. It symbolizes the brand's dedication to textile innovation, artisanal skills, and the preservation of fine material knowledge.
Values Reflected in HQ: Excellence in craftsmanship, uncompromising quality, innovation in natural fibers, deep respect for heritage, sustainability in sourcing and production, and a commitment to 'Made in Italy' manufacturing.
Location:
Loro Piana supports a wide range of functions globally, including: design and product development (primarily in Italy); meticulous sourcing of rare raw materials from specialized regions worldwide (e.g., vicuña from the Andes, cashmere from Mongolia); manufacturing (predominantly in Italy); global marketing and communications; an extensive retail network of directly-operated stores in key luxury capitals and resorts across Asia, Europe, the Middle East, and the Americas; wholesale distribution to select partners; and high-level customer service. Its global presence ensures brand consistency, exclusivity, and accessibility for its international clientele.
Street Address:
Corso Rolandi, 10
City:
Quarona
State/Province:
Vercelli (VC), Piedmont
Country:
Italy
Loro Piana's Global Presence
Milan, Lombardy, Italy
Address: Via della Moscova, 33, 20121 Milan, Italy (Palazzo Loro Piana)
Supports the brand's significant presence in the Italian and European luxury markets, connecting with global fashion trends, media, and high-net-worth individuals. It's a vital center for the brand's image and commercial strategy.
New York, NY, USA
Address: 19 East 57th Street, New York, NY 10022, USA (LVMH Tower, housing Loro Piana's regional corporate functions)
Drives brand growth and visibility in the strategically important Americas market, adapting global strategies to local consumer preferences and market dynamics.
Paris, France
Address: 22 Avenue Montaigne, 75008 Paris, France (LVMH Group Headquarters, with Loro Piana having significant operational liaison)
Ensures integration with LVMH's global strategy and leverages group resources. Supports the brand's strong retail presence in Paris, a global luxury capital.
Buying Intent Signals for Loro Piana
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Loro Piana
As of April 2025, Loro Piana' leadership includes:
Investors of Loro Piana
Loro Piana has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Loro Piana's C-suite executive leadership has maintained stability over the past 12 months, with no major new hires or departures publicly announced during this specific period. The most recent significant C-suite appointment was Damien Bertrand as CEO, effective January 2022. The current team continues to focus on brand strategy and global operations.
Technology (Tech Stack) used by Loro Piana
Discover the tools Loro Piana uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Loro Piana Email Formats and Examples
Loro Piana, as part of the LVMH group, typically follows common corporate email patterns. The most probable primary format is [first].[last]@loropiana.com. Other potential formats could include [first_initial][last]@loropiana.com, especially for internal communications or specific departments.
[first].[last]@loropiana.com
Format
jane.doe@loropiana.com
Example
85%
Success rate
News and media
Wallpaper.com • April 16, 2024
Loro Piana Unveils 'An Ode to Softness' Installation by Cristian Mohaded at Milan Design Week 2024
Loro Piana Interiors presented 'An Ode to Softness,' a tribute to the Andean tradition of 'apachetas' designed by Argentine artist Cristian Mohaded, at Milan Design Week 2024. The installation showcased the brand's exquisite interior fabrics through towering stone-like structures covered in Loro Piana textiles....more
LVMH Press Release • April 16, 2024
Loro Piana Parent LVMH Reports Excellent Start to the Year for Q1 2024
LVMH Group, parent company of Loro Piana, announced its first-quarter 2024 revenue. The Fashion & Leather Goods business group, which includes Loro Piana, recorded organic revenue growth of 2% compared to the same period in 2023, demonstrating continued desirability for its brands despite a challenging geopolitical and economic context....more
WWD • March 5, 2024
Loro Piana Launches 'Into The Wild' Capsule Collection and Campaign
Loro Piana unveiled its 'Into The Wild' capsule collection, inspired by the outdoors and adventure. The collection features pieces designed for nature exploration with the brand's signature luxury, comfort, and technical innovation. The accompanying campaign stars models Selena Forrest and Jonas Glöer....more
Vogue Business • February 27, 2024
Loro Piana Focuses on Next Generation of Quiet Luxury Consumers
Loro Piana is strategically evolving its approach to attract younger consumers while maintaining its 'quiet luxury' ethos. This includes digital engagement, product innovations like versatile outerwear and sneakers, and campaigns that resonate with a broader, yet discerning, audience....more
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