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Loop11's Overview

Total employees25
HeadquartersMelbourne
Founded2009

Loop11 is an online user experience (UX) testing platform that empowers businesses to create better digital experiences through unmoderated remote usability testing. It offers features for testing websites, prototypes, and mobile apps, leveraging AI to provide quick and actionable insights. Users can conduct various test types, including A/B testing, navigation testing, and first-click tests, to understand user behavior and improve design decisions.

Where is Loop11's Headquarters?

HQ Function

The Melbourne office serves as the central hub for Loop11's research and development, product management, global sales, marketing strategy, and customer success operations.

Notable Features:

Located in Melbourne's Central Business District, the office likely provides a modern, collaborative workspace environment designed to foster innovation in the UX technology space. Specific architectural details are not publicly highlighted.

Work Culture:

Loop11 cultivates a work culture centered on innovation, user-centricity, and agile methodologies. As a specialized technology company, the environment likely encourages direct employee impact, continuous learning, and close collaboration among team members to enhance its AI-driven platform.

HQ Significance:

As the founding location and primary operational center, Loop11's Melbourne headquarters is pivotal for driving the company's strategic vision, pioneering technological advancements in UX testing (especially its AI capabilities), and maintaining its competitive edge in the global market.

Values Reflected in HQ: The headquarters' operations and environment are designed to reflect Loop11's core values, such as innovation through dedicated R&D, customer-centricity via responsive support and product evolution, and efficiency in delivering powerful, AI-enhanced UX testing solutions.

Location:

Loop11 operates as a global SaaS provider, making its UX testing platform accessible to clients worldwide. While its physical headquarters is in Melbourne, Australia, its digital services, customer support, and sales outreach extend internationally, catering to a diverse range of businesses and organizations seeking to optimize user experiences across different regions. The company may also utilize a distributed workforce to support its global user base.

Street Address:

Level 1, 530 Little Collins St

City:

Melbourne

State/Province:

VIC

Country:

Australia

Loop11's Global Presence

Buying Intent Signals for Loop11

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Loop11

As of April 2025, Loop11' leadership includes:

Toby Biddle - Founder & CEO
Ben Tolliday - Co-founder & Head of Product

Investors of Loop11

Loop11 has been backed by several prominent investors over the years, including:

Blackbird Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and company announcements, Loop11 has not reported any major executive hires or departures within the last 12 months. The founding leadership team appears to remain stable and focused on driving the company's growth and innovation.

Technology (Tech Stack) used by Loop11

Discover the tools Loop11 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Loop11 Email Formats and Examples

Loop11 likely employs standard professional email address formats. The most common and probable format for Loop11 employees is [first].[last]@loop11.com. Other potential formats could include [first_initial][last]@loop11.com or [first]@loop11.com, particularly for a company of its size.

[first].[last]@loop11.com

Format

toby.biddle@loop11.com

Example

80%

Success rate

News and media

Loop11 BlogMay 16, 2024

Loop11 Announces AIVA: AI Video Analyst for Enhanced User Testing Insights

Loop11 has launched AIVA (AI Video Analyst), an innovative AI-powered tool designed to automate the analysis of user testing video recordings. AIVA identifies key moments, generates summaries, and extracts actionable insights, significantly reducing the time researchers spend on manual video review....more

Loop11 BlogFebruary 27, 2024

Loop11 Enhances User Interviews with AI Note Taker Feature

Loop11 introduced an AI Note Taker for its user interview capabilities. This feature aims to help researchers focus on the conversation by automatically transcribing, summarizing, and identifying key themes from interview sessions....more

Loop11 BlogMay 18, 2023

Loop11 Integrates GPT-4 to Revolutionize UX Research and Test Creation

Loop11 announced the integration of OpenAI's GPT-4 into its platform. This enhancement enables AI-assisted test creation, smarter analysis of qualitative data, and faster generation of UX insights, aiming to make comprehensive user research more efficient and accessible....more

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