Lonely Planet
Lonely Planet's Overview
Lonely Planet is a globally recognized leader in travel media, renowned for its iconic guidebooks, extensive online travel information, mobile applications, and inspirational content. Since its founding in 1973 by Tony and Maureen Wheeler, Lonely Planet has empowered millions of travelers to explore the world with trusted advice and authentic experiences. Acquired by Red Ventures in December 2020, Lonely Planet continues to evolve, blending its rich travel expertise with innovative digital strategies to serve a passionate global community of travelers. Its mission is to enable curious travelers to experience the world and to truly get to the heart of the places they find themselves in.
Where is Lonely Planet's Headquarters?
HQ Function
Primary operational hub for Lonely Planet within the Red Ventures network, focusing on content creation, editorial management, digital product development, and Americas market strategy.
Notable Features:
Modern office space located in a commercial district, designed to support a creative and collaborative media environment. Offers amenities typical of a contemporary tech-media workspace.
Work Culture:
Blends Lonely Planet's longstanding passion for travel and authentic storytelling with Red Ventures' performance-driven, tech-forward culture. Emphasis on collaboration, innovation in travel media, and expert-driven content.
HQ Significance:
Serves as the central command for Lonely Planet's operations post-Red Ventures acquisition, crucial for executing its content and digital strategy in the evolving travel media landscape.
Values Reflected in HQ: The focus on quality content, digital innovation, and collaborative teamwork within the Franklin office reflects Lonely Planet's commitment to being a leading and trusted travel resource.
Location:
Lonely Planet maintains its global reach through its main operational hub in Franklin, Tennessee, and its international office in Dublin, Ireland. Crucially, its content is powered by a vast, distributed network of expert travel writers, researchers, and on-the-ground contributors located across the globe. This allows for authentic, up-to-date coverage of destinations worldwide. Digital platforms and global book distribution ensure Lonely Planet's resources are accessible to travelers internationally.
Street Address:
230 Franklin Rd, Building 2B, Suite 201
City:
Franklin
State/Province:
Tennessee
Country:
USA
Lonely Planet's Global Presence
Dublin, Ireland
Address: The Black Church, St. Mary’s Place, Dublin 7, Ireland
Facilitates Lonely Planet's international business operations, including publishing rights, distribution, and digital platform management for Europe and other global regions.
Buying Intent Signals for Lonely Planet
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Lonely Planet
As of April 2025, Lonely Planet' leadership includes:
Investors of Lonely Planet
Lonely Planet has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Since its integration into Red Ventures, Lonely Planet's core leadership team has been relatively stable. Key roles like SVP & Editor-in-Chief and SVP, GM & Product are filled by executives who have been in place for over a year. No major public announcements of executive hires or departures specifically for the Lonely Planet brand's top leadership have been made in the immediate past 12 months. Changes, if any, are typically managed within the broader Red Ventures talent strategy.
Technology (Tech Stack) used by Lonely Planet
Discover the tools Lonely Planet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Lonely Planet Email Formats and Examples
Lonely Planet, as part of Red Ventures, primarily utilizes email formats that are common within professional organizations. The most typical format is [first].[last]@lonelyplanet.com. Some employees, particularly those in roles integrated with the parent company, may also use Red Ventures email addresses.
[first].[last]@lonelyplanet.com
Format
john.doe@lonelyplanet.com
Example
85%
Success rate
News and media
PhocusWire • March 19, 2024
Lonely Planet unveils generative AI tool for travel planning
Lonely Planet has introduced a new generative AI-powered tool to assist travelers in planning their trips. The tool, integrated into its website, allows users to ask travel-related questions and receive personalized recommendations and itineraries by leveraging Lonely Planet's extensive content library....more
TravelPulse • October 26, 2023
Lonely Planet Reveals 'Best in Travel 2024' List
Lonely Planet announced its much-anticipated 'Best in Travel 2024' list, highlighting top countries, regions, cities, and best-value destinations for the upcoming year. The selections are made by Lonely Planet's experts and aim to inspire travelers....more
Red Ventures News • December 1, 2020
Red Ventures Acquires Lonely Planet
Red Ventures, a portfolio of digital companies, announced its acquisition of Lonely Planet from NC2 Media. The acquisition aims to accelerate Lonely Planet's digital transformation and expand its reach by leveraging Red Ventures' technology and marketing expertise....more
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