What Does Lizard Skins Do?

Total employees28
HeadquartersAmerican Fork
Founded1993

Lizard Skins is an industry-leading brand specializing in high-performance accessories for cycling, baseball, hockey, lacrosse, and other sports. Founded in 1993, the company is renowned for its innovative Durasoft Polymer (DSP) technology, which offers superior grip, comfort, and vibration dampening. Their product line includes handlebar tape, bat grips, gloves, and protective gear, trusted by professional athletes and enthusiasts worldwide for their quality, durability, and performance-enhancing features. Lizard Skins continually focuses on research and development to meet the evolving needs of athletes.

Where Is Lizard Skins's Headquarters?

HQ Function

The headquarters serves as the central hub for product design, research and development, marketing, sales, customer support, and global operations management.

Notable Features:

The facility likely includes dedicated spaces for product testing, prototyping, warehousing, and administrative offices, designed to foster innovation and efficient operations.

Work Culture:

Lizard Skins likely fosters a work environment that is passionate about sports and outdoor activities, emphasizing innovation, quality, teamwork, and a commitment to athlete performance. It's expected to be a dynamic and engaging workplace.

HQ Significance:

The American Fork headquarters is critical for Lizard Skins' strategic direction, product innovation pipeline, and maintaining its brand reputation for quality and performance in the competitive sporting goods market.

Values Reflected in HQ: The headquarters likely reflects Lizard Skins' core values of innovation, performance, quality, and a deep connection to the athletic community it serves.

Location:

Lizard Skins supports its global customer base through its headquarters in Utah, USA, and an extensive network of international distributors and retail partners. Their products are available in numerous countries across North America, Europe, Asia, Australia, and South America. This global distribution network handles sales, local marketing initiatives, and customer support, ensuring athletes worldwide have access to Lizard Skins' performance-enhancing accessories.

Street Address:

78 E 1700 S

City:

American Fork

State/Province:

UT

Country:

USA

Where Else Does Lizard Skins Operate Around the World?

Globally Distributed Network (e.g., Europe, Asia-Pacific)

Address: Utilizes regional distribution partners and third-party logistics (3PL) providers rather than wholly-owned international offices.

To efficiently manage inventory, reduce shipping times, and provide localized customer service and market support in key international regions, extending the brand's global reach.

Buying Intent Signals for Lizard Skins

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Lizard Skins? Meet the Executive Team

As of April 2025, Lizard Skins' leadership includes:

Brian Fruit - President/CEO
Brad Barker - General Manager
Ryan Fruit - Global Sales Director

Who's Investing in Lizard Skins?

Lizard Skins has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has Lizard Skins Seen Recently?

Hire0
Exits0

There have been no widely publicized major executive new hires or exits at Lizard Skins in the last 12 months. The company appears to maintain a stable leadership team focused on continued growth and innovation.

What Technology (Tech Stack) Is Used byLizard Skins?

Discover the tools Lizard Skins uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lizard Skins Email Formats and Examples

Lizard Skins likely uses standard professional email formats for its employees. Common patterns include first initial + last name or first name . last name @lizardskins.com.

[firstinitial][lastname]@lizardskins.com

Format

bfruit@lizardskins.com

Example

80%

Success rate

What's the Latest News About Lizard Skins?

Endurance SportswireMarch 20, 2023

Lizard Skins Unveils New Website and Celebrates 30 Years of Innovation

Lizard Skins, a long-time leader in grips and accessories for the cycling and sporting goods industries, proudly announced the launch of its newly redesigned website, lizardskins.com. The company also celebrated its 30th anniversary, marking three decades of commitment to innovation and providing athletes with high-performance products....more

Bicycle Retailer and Industry NewsJanuary 10, 2023

Lizard Skins signs on as official grip of Major League Pickleball

Lizard Skins has become the official grip of Major League Pickleball (MLP). The partnership aims to provide MLP players with Lizard Skins' renowned DSP paddle grips, known for their comfort and slip-resistance, enhancing player performance in the rapidly growing sport....more

PinkbikeSeptember 13, 2023

Lizard Skins Releases New Monitor Gloves

Lizard Skins announced the launch of their new Monitor Traverse gloves, expanding their range of mountain biking handwear. These gloves are designed for trail and enduro riding, featuring a comfortable fit, durable materials, and touchscreen compatibility....more

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