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Liwayway Marketing Corporation
What Does Liwayway Marketing Corporation Do?
Liwayway Marketing Corporation is a prominent Filipino multinational company renowned for its wide array of snack foods and beverages, most notably under the Oishi brand. Originating in the Philippines, the company has expanded significantly across Asia, establishing itself as a major player in the food and beverage industry. Oishi, meaning 'delicious' in Japanese, reflects the company's commitment to producing tasty and innovative products that appeal to a diverse consumer base. Their product portfolio includes savory snacks, potato chips, prawn crackers, corn chips, cookies, and beverages.
Where Is Liwayway Marketing Corporation's Headquarters?
HQ Function
Serves as the central administrative, strategic planning, research and development, and primary manufacturing hub for the company's Philippine operations and global strategy.
Notable Features:
The Pasig City complex is a significant manufacturing site, likely featuring extensive production lines, warehousing, and R&D labs dedicated to snack food innovation.
Work Culture:
Likely embodies a blend of traditional Filipino values emphasizing community and family, combined with a dynamic, innovative spirit necessary for a competitive consumer goods company. Focus on quality and consumer satisfaction is paramount.
HQ Significance:
The headquarters is the birthplace of the Oishi brand's modern snack food empire and remains crucial for its domestic market leadership and as a springboard for its international expansion.
Values Reflected in HQ: The headquarters likely reflects values of innovation (through R&D facilities), efficiency (in its production layout), and a commitment to the Filipino market and workforce.
Location:
Liwayway Marketing Corporation, through its Oishi brand, has a significant global presence, particularly across Asia. Key countries with manufacturing and/or extensive distribution networks include the Philippines (home market), China (as Oishi Shanghaojia), Vietnam, Indonesia, Thailand, Myanmar, Cambodia, and India. These operations support manufacturing, research and development, marketing, sales, and distribution functions tailored to each specific region.
Street Address:
2225 F. Legaspi St., Barrio Maybunga
City:
Pasig City
State/Province:
Metro Manila
Country:
Philippines
Where Else Does Liwayway Marketing Corporation Operate Around the World?
Shanghai, China
Address: No. 55 Qingpu Export Processing Zone, Shanghai, China (Representative address for one of their major China operations; specific addresses vary by facility)
To cater to the vast Chinese consumer market with localized snack food products, manage supply chains, and drive growth within the Greater China region.
Ho Chi Minh City, Vietnam
Address: Lot C1-A, Hiep Phuoc Industrial Park, Nha Be District, Ho Chi Minh City, Vietnam (Representative address)
To produce and distribute Oishi snacks tailored to Vietnamese tastes, manage local marketing efforts, and expand market share in Vietnam.
Bekasi, West Java, Indonesia
Address: Kawasan Industri MM2100, Jl. Lombok I Blok M No. 3-1, Gandamekar, Cikarang Barat, Bekasi, Jawa Barat 17530, Indonesia (Representative address)
To manufacture, market, and distribute Oishi products across Indonesia, adapting to local preferences and logistical challenges.
Buying Intent Signals for Liwayway Marketing Corporation
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Liwayway Marketing Corporation? Meet the Executive Team
As of April 2025, Liwayway Marketing Corporation' leadership includes:
Who's Investing in Liwayway Marketing Corporation?
Liwayway Marketing Corporation has been backed by several prominent investors over the years, including:
What Leadership Changes Has Liwayway Marketing Corporation Seen Recently?
Liwayway Marketing Corporation is a privately-held, family-led company, and major executive changes are not frequently publicized. No prominent executive hires or exits have been widely reported in the mainstream business news over the last 12 months. Leadership tends to be stable and long-term.
What Technology (Tech Stack) Is Used byLiwayway Marketing Corporation?
Discover the tools Liwayway Marketing Corporation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Liwayway Marketing Corporation Email Formats and Examples
For a multinational company like Liwayway Marketing Corporation, email formats can vary by region and department. Common formats for companies of this nature often include first initial and last name, or first name.last name. The domain would typically be @oishi-global.com or a region-specific domain like @oishi.com.ph.
[first_initial][last]@oishi-global.com or [first].[last]@oishi-global.com
Format
jdoe@oishi-global.com or jane.doe@oishi-global.com
Example
65%
Success rate
What's the Latest News About Liwayway Marketing Corporation?
FoodNavigator-Asia • November 7, 2023
Liwayway Marketing Corporation (Oishi) on overcoming inflation and optimising opportunities in Asia’s snacks sector
Oishi is navigating inflationary pressures by focusing on operational efficiencies and leveraging its strong brand recognition across Asia. The company sees continued growth opportunities in the region's dynamic snack market by innovating and adapting to consumer preferences....more
BusinessWorld • February 2, 2023
Liwayway Marketing Corporation (Oishi) maker sees sales growth on strong demand
Liwayway Marketing Corp. expects continued sales growth driven by strong consumer demand for its Oishi snack products both locally and in its international markets. The company emphasized its commitment to affordability and accessibility....more
Manila Standard • October 26, 2022
Liwayway Marketing Corporation (Oishi) Group founder Carlos Chan named special envoy to China
Carlos Chan, founder of the Oishi snack food brand under Liwayway Marketing Corp., was reappointed by President Ferdinand Marcos Jr. as a special envoy to China, highlighting his significant role in fostering Philippines-China relations, largely built through his company's successful business ventures in China....more
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