HQ Function

The headquarters served as the primary center for executive leadership, national operations management, underwriting, loan servicing, financial reporting, and administrative functions for the company's mortgage business.

Notable Features:

The headquarters was located in a modern office building on Brown's Island, a redeveloped area in downtown Richmond known for its scenic riverfront views and historic significance. Specific internal features are not widely publicized, but it would have been a professional office environment.

Work Culture:

Prior to its downfall, the work culture likely aimed to be fast-paced and results-driven, characteristic of a growing financial services firm. However, the subsequent revelations of widespread fraud orchestrated by top leadership indicate a deeply problematic ethical environment at the executive level, which would have invariably impacted the broader company culture.

HQ Significance:

The Richmond headquarters was the nerve center of Live Well Financial's nationwide operations and, tragically, the epicenter of the fraudulent activities that led to its demise and significant losses for its creditors.

Values Reflected in HQ: Ostensibly, the choice of a modern office in a redeveloped, professional area might have been intended to project an image of stability, growth, and financial strength. In reality, the actions of its leadership demonstrated a severe lack of integrity and ethical conduct.

Location:

Live Well Financial Inc. operated primarily within the United States. It did not have a significant international or global operational presence. Its business model was focused on the domestic U.S. mortgage market, particularly reverse mortgages for American seniors.

Street Address:

101 Albemarle Street, Suite 100, Brown's Island

City:

Richmond

State/Province:

Virginia

Country:

USA