What Does Little Words Project Do?

Total employees141
HeadquartersWestfield
Founded2013

Little Words Project® is a popular jewelry company known for its handcrafted bracelets featuring inspirational words. Founded on the principles of kindness, self-love, and community, the brand encourages wearers to embrace positivity and pass on kindness to others. Each bracelet has a unique ID tag, allowing wearers to register their word, track its journey as it's passed from person to person, and connect with the 'Nice Girl Gang' community. Little Words Project operates through a direct-to-consumer e-commerce platform and a growing network of retail stores across the United States.

Where Is Little Words Project's Headquarters?

HQ Function

This location serves as a key operational hub, likely encompassing retail operations, customer service, order fulfillment for the region, and potentially local marketing and administrative functions. Corporate strategy, design, and broader marketing initiatives are managed from their Short Hills presence.

Notable Features:

The Westfield location combines a retail storefront with back-office operational capabilities, designed to reflect the brand's bright, positive, and community-centric aesthetic. It features product displays and often hosts in-store events.

Work Culture:

The work culture at Little Words Project emphasizes positivity, collaboration, inclusivity, and female empowerment, aligning with the brand's core values. It's a creative and customer-focused environment, typical of a fast-growing retail and e-commerce brand.

HQ Significance:

The headquarters and its associated operational sites are central to designing, marketing, and distributing Little Words Project's products, managing its online presence, expanding its retail footprint, and fostering its unique community.

Values Reflected in HQ: The headquarters and retail environments embody the company's values of kindness, self-love, connection, and empowerment, aiming to create an uplifting experience for both customers and employees.

Location:

Little Words Project primarily serves the US market through its e-commerce website and a growing number of physical retail stores. They offer international shipping to select countries, including Canada, the United Kingdom, and Australia, extending their message of kindness and community beyond US borders. Their global functions are mainly supported through online sales, international shipping logistics, and digital marketing.

Street Address:

238 N Ave E

City:

Westfield

State/Province:

NJ

Country:

USA

Where Else Does Little Words Project Operate Around the World?

New York, NY, USA

Address: 374 Bleecker St, New York, NY 10014

To establish a strong brand presence in a major metropolitan market, attract a diverse customer base, and offer an immersive in-person experience of the Little Words Project brand and its community values.

Short Hills, NJ, USA

Address: [Specific Corporate Address Not Publicly Disclosed]

Serves as the central decision-making and strategic hub for the company's overall operations and growth initiatives.

Buying Intent Signals for Little Words Project

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Little Words Project? Meet the Executive Team

As of April 2025, Little Words Project' leadership includes:

Adriana Carrig - Founder & CEO
Mariah Grippo - Chief Operating Officer
Alexa Nigrelli - Chief Marketing Officer

Who's Investing in Little Words Project?

Little Words Project has been backed by several prominent investors over the years, including:

Meaningful Partners
Patriot Financial Partners
Macellum
PJC (Purestone Capital)
The Private Office of Tom Kartsotis

What Leadership Changes Has Little Words Project Seen Recently?

Hire0
Exits0

No major public announcements regarding executive new hires or exits at the C-suite level for Little Words Project have been identified in the last 12 months. The current leadership team appears to be stable, focusing on brand growth and retail expansion.

What Technology (Tech Stack) Is Used byLittle Words Project?

Discover the tools Little Words Project uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Little Words Project Email Formats and Examples

Common email formats for Little Words Project likely follow standard professional patterns. While not officially published, a probable format is [firstinitial][lastname]@littlewordsproject.com or [firstname]@littlewordsproject.com.

[firstinitial][lastname]@littlewordsproject.com

Format

acarrig@littlewordsproject.com

Example

75%

Success rate

What's the Latest News About Little Words Project?

Chain Store AgeMarch 1, 2024

Little Words Project opens first San Francisco store

Little Words Project has expanded its retail presence with the opening of its first store in San Francisco, located at 2142 Chestnut Street in the Marina District. This marks the brand's 15th retail location nationwide....more

PR NewswireAugust 9, 2023

Little Words Project® Announces Strategic Growth Investment From Meaningful Partners

Little Words Project® secured a strategic growth investment from Meaningful Partners, a private equity firm. This partnership aims to accelerate the brand's growth, expand its retail footprint, and enhance its digital presence, while staying true to its mission of spreading kindness....more

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