What Does Links of London Do?

Total employees166
HeadquartersHemel Hempstead
Founded1990

Links of London was a distinguished British jewellery brand founded in 1990 by Annoushka Ducas and John Ayton. It gained international acclaim for its sterling silver and 18ct gold jewellery, particularly its charm bracelets, Sweetie bracelets, friendship bracelets, watches, and bespoke corporate gifts. Characterised by its quintessential British design, wit, and craftsmanship, the brand expanded globally with numerous boutiques and concessions. In 2006, it was acquired by Folli Follie Group. Links of London (the original company) entered administration in the UK in late 2019, ceasing its primary retail operations. In 2020, the brand name, intellectual property, and website domain were acquired by Nick Wheeler, founder of Charles Tyrwhitt, with an aim to relaunch it as an online business. The website is currently active, continuing the brand's legacy.

Where Is Links of London's Headquarters?

HQ Function

Historically served as the central hub for global operations, including product design and development, marketing strategy, supply chain management, and corporate administration for the brand.

Notable Features:

The facility would have housed corporate offices, design studios, and possibly showrooms, typical for a global jewellery brand's operational center. Specific architectural highlights are not widely publicized.

Work Culture:

During its peak, the work culture at Links of London was likely dynamic, creative, and fast-paced, reflecting its position in the fashion jewellery sector. It would have emphasized British design heritage, innovation, and customer experience.

HQ Significance:

The headquarters was crucial as the command center for a brand that evolved from a single bespoke order for cufflinks into an internationally recognized name in contemporary jewellery, symbolizing British charm and elegance.

Values Reflected in HQ: The headquarters aimed to embody the brand's core values: quality craftsmanship, innovative design, a touch of British eccentricity, and a commitment to creating timeless yet contemporary pieces.

Location:

Historically, Links of London maintained a significant global presence, with functions spanning international retail store operations, e-commerce, wholesale distribution, global and regional marketing, product sourcing, and customer relationship management. The brand had a strong retail footprint in the UK, USA, Canada, Japan, Hong Kong, and other key luxury markets, operating through standalone boutiques, concessions in premium department stores, and a network of franchise partners. Core design, strategic planning, and brand identity were primarily driven from its UK headquarters.

Street Address:

Enterprise House, Maxted Road

City:

Hemel Hempstead

State/Province:

Hertfordshire

Country:

United Kingdom

Where Else Does Links of London Operate Around the World?

New York City, New York, USA

Address: Historically, a key operational and retail presence was centered around its flagship stores, such as the one previously at 515 Madison Avenue, New York, NY 10022, which likely supported regional corporate functions.

Focused on expanding brand presence, catering to the discerning North American clientele, managing a portfolio of retail stores and concessions, and adapting global campaigns for local relevance.

Buying Intent Signals for Links of London

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Links of London? Meet the Executive Team

As of April 2025, Links of London' leadership includes:

Annoushka Ducas MBE - Co-Founder
John Ayton MBE - Co-Founder
Andrew Marshall - Former Chief Executive Officer (approx. 2012-2015)
Martin Byrne - Former Chief Financial Officer (approx. 2017)

Who's Investing in Links of London?

Links of London has been backed by several prominent investors over the years, including:

Folli Follie Group (Previous Parent Company, acquired Links of London in 2006)

What Leadership Changes Has Links of London Seen Recently?

Hire0
Exits0

Links of London, as the original corporate entity, ceased operations in 2019-2020 following administration. Its brand and assets were subsequently acquired. Therefore, there have been no publicly reported executive hires or exits pertaining to the original 'Links of London' company structure in the last 12 months. Any leadership associated with the brand currently would be part of the new owner's organizational structure managing the revived online presence.

What Technology (Tech Stack) Is Used byLinks of London?

Discover the tools Links of London uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Links of London Email Formats and Examples

Specific email formats for the original Links of London are not publicly confirmed. Common corporate email structures like [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com were likely utilized. Any current email communications related to the 'Links of London' brand would use formats determined by the new brand owners managing its online store. The success rate provided is a general prediction for such common formats if they were actively used by a structured corporate entity.

[first].[last]@linksoflondon.com

Format

jane.doe@linksoflondon.com

Example

60%

Success rate

What's the Latest News About Links of London?

BBC NewsOctober 9, 2019

Links of London collapses into administration

British jeweller Links of London has fallen into administration, putting hundreds of jobs at risk. The company, owned by troubled Greek firm Folli Follie, appointed Deloitte as administrators after failing to find a buyer for the struggling chain....more

Retail GazetteMay 28, 2020

Links of London brand and website bought by Charles Tyrwhitt founder

The founder of Charles Tyrwhitt, Nick Wheeler, has acquired the brand, website domain and intellectual property of collapsed jewellery retailer Links of London. Wheeler reportedly plans to relaunch Links of London as an online-only business....more

linksoflondon.com (official website)January 24, 2024

Links of London Relaunched Online: About Us

The official Links of London website is active, showcasing its collections and stating its heritage: 'Est London 1990'. The 'About Us' page emphasizes the brand's iconic designs and its continuation as an online retailer, inviting customers to rediscover its jewellery....more

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