Linjer is a direct-to-consumer (DTC) brand co-founded in 2014 by Jennifer Chong and Roman Khan, specializing in minimalist, high-quality, and sustainably-sourced luxury goods at accessible prices. Their product range includes Italian leather bags, Swiss movement watches, and fine jewelry, all designed with a 'less is more' philosophy and built to last. Linjer emphasizes transparency in its production processes, using premium materials like full-grain Vachetta leather,conflict-free gemstones, and recycled gold and silver. They work directly with respected workshops to ensure ethical practices and offer fair pricing by avoiding traditional retail markups.
The Hong Kong registered office likely serves administrative, financial, and legal functions. Core operations such as product design, brand marketing, e-commerce management, customer service, and logistics coordination are managed by a distributed global team.
As a primarily e-commerce company with a distributed team, Linjer does not maintain large, public-facing office facilities with notable architectural features. Their focus is on a strong digital presence and efficient, ethical supply chain management.
Linjer's work culture likely emphasizes innovation, sustainability, customer-centricity, quality craftsmanship, and efficiency, characteristic of successful DTC brands. Given their distributed nature, autonomy, strong communication, digital collaboration, and a passion for timeless design are key.
Hong Kong serves as a strategic international business hub, offering a robust financial and legal framework beneficial for a company with global sourcing and sales. However, the brand's operational agility and talent acquisition stem from its distributed global network.
Linjer has a strong global presence, primarily through its e-commerce platform that ships products to customers in numerous countries across North America, Europe, Asia, and Oceania. Their design philosophy incorporates global influences, and materials are sourced internationally (e.g., full-grain leather from Italy, movements for watches from Switzerland, gemstones from ethical suppliers). Manufacturing partnerships are established with specialized workshops in regions known for their craftsmanship. The brand's marketing and customer service operations are also geared towards a global audience, often managed by their distributed team.
[Registered Address; Operational HQ is distributed and not publicly listed]
Hong Kong
Hong Kong SAR
China
Address: N/A - Distributed Team Model
This model allows Linjer to access diverse global talent, maintain operational agility, reduce overhead costs, and effectively serve its international customer base.
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As of April 2025, Linjer' leadership includes:
Linjer has been backed by several prominent investors over the years, including:
Linjer is a founder-led private company. Significant changes to the core executive team are not frequently publicized. No major executive hires or departures have been publicly announced in the last 12 months.
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Linjer likely utilizes standard professional email formats for its team members. For direct-to-consumer companies of its nature, clear and accessible communication channels are vital. Common formats include [first name]@[companydomain].com or a combination of [first initial] and [last name].
Likely formats: [first]@linjer.co, [first].[last]@linjer.co, [first_initial][last]@linjer.co
Format
e.g., jennifer@linjer.co or r.khan@linjer.co
Example
70%
Success rate
Harper's Bazaar • May 20, 2023
The Linjer Tulip Bag was featured in Harper's Bazaar's selection of the best summer work bags for 2023, praised for its elegant design, professional flair, and practical functionality, aligning with Linjer's commitment to versatile and enduring products....more
Create & Cultivate • May 10, 2022
Jennifer Chong, Co-Founder of Linjer, shared her entrepreneurial journey and brand philosophy on Create & Cultivate. She discussed Linjer's commitment to sustainability, quality craftsmanship, and how the brand is making luxury more accessible without compromising on ethical standards....more
Forbes • December 1, 2021
Linjer's Doctor's Bag was highlighted in Forbes' 2021 Holiday Gift Guide as one of the best everyday bags. The publication praised its sophisticated design, quality materials, and practical features, making it a recommended choice for daily use....more
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