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Linjer's Overview

Total employees31
HeadquartersHong Kong
Founded2014

Linjer is a direct-to-consumer (DTC) brand co-founded in 2014 by Jennifer Chong and Roman Khan, specializing in minimalist, high-quality, and sustainably-sourced luxury goods at accessible prices. Their product range includes Italian leather bags, Swiss movement watches, and fine jewelry, all designed with a 'less is more' philosophy and built to last. Linjer emphasizes transparency in its production processes, using premium materials like full-grain Vachetta leather,conflict-free gemstones, and recycled gold and silver. They work directly with respected workshops to ensure ethical practices and offer fair pricing by avoiding traditional retail markups.

Where is Linjer's Headquarters?

HQ Function

The Hong Kong registered office likely serves administrative, financial, and legal functions. Core operations such as product design, brand marketing, e-commerce management, customer service, and logistics coordination are managed by a distributed global team.

Notable Features:

As a primarily e-commerce company with a distributed team, Linjer does not maintain large, public-facing office facilities with notable architectural features. Their focus is on a strong digital presence and efficient, ethical supply chain management.

Work Culture:

Linjer's work culture likely emphasizes innovation, sustainability, customer-centricity, quality craftsmanship, and efficiency, characteristic of successful DTC brands. Given their distributed nature, autonomy, strong communication, digital collaboration, and a passion for timeless design are key.

HQ Significance:

Hong Kong serves as a strategic international business hub, offering a robust financial and legal framework beneficial for a company with global sourcing and sales. However, the brand's operational agility and talent acquisition stem from its distributed global network.

Values Reflected in HQ: The distributed operational model reflects values of flexibility, efficiency, and global talent access, allowing Linjer to focus investment on product quality, sustainable practices, and customer experience rather than extensive physical infrastructure.

Location:

Linjer has a strong global presence, primarily through its e-commerce platform that ships products to customers in numerous countries across North America, Europe, Asia, and Oceania. Their design philosophy incorporates global influences, and materials are sourced internationally (e.g., full-grain leather from Italy, movements for watches from Switzerland, gemstones from ethical suppliers). Manufacturing partnerships are established with specialized workshops in regions known for their craftsmanship. The brand's marketing and customer service operations are also geared towards a global audience, often managed by their distributed team.

Street Address:

[Registered Address; Operational HQ is distributed and not publicly listed]

City:

Hong Kong

State/Province:

Hong Kong SAR

Country:

China

Linjer's Global Presence

Global / Remote

Address: N/A - Distributed Team Model

This model allows Linjer to access diverse global talent, maintain operational agility, reduce overhead costs, and effectively serve its international customer base.

Buying Intent Signals for Linjer

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Linjer

As of April 2025, Linjer' leadership includes:

Jennifer Chong - Co-Founder & CEO
Roman Khan - Co-Founder

Investors of Linjer

Linjer has been backed by several prominent investors over the years, including:

Crowdfunding Backers (via Kickstarter & Indiegogo for initial launches)
Founders (Primarily bootstrapped)
Private/Angel Investors (Details not publicly disclosed)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Linjer is a founder-led private company. Significant changes to the core executive team are not frequently publicized. No major executive hires or departures have been publicly announced in the last 12 months.

Technology (Tech Stack) used by Linjer

Discover the tools Linjer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Linjer Email Formats and Examples

Linjer likely utilizes standard professional email formats for its team members. For direct-to-consumer companies of its nature, clear and accessible communication channels are vital. Common formats include [first name]@[companydomain].com or a combination of [first initial] and [last name].

Likely formats: [first]@linjer.co, [first].[last]@linjer.co, [first_initial][last]@linjer.co

Format

e.g., jennifer@linjer.co or r.khan@linjer.co

Example

70%

Success rate

News and media

Harper's BazaarMay 20, 2023

Linjer Tulip Bag Recognized by Harper's Bazaar as a Top Summer Work Bag

The Linjer Tulip Bag was featured in Harper's Bazaar's selection of the best summer work bags for 2023, praised for its elegant design, professional flair, and practical functionality, aligning with Linjer's commitment to versatile and enduring products....more

Create & CultivateMay 10, 2022

Linjer Co-Founder Jennifer Chong Discusses Redefining Affordable Luxury

Jennifer Chong, Co-Founder of Linjer, shared her entrepreneurial journey and brand philosophy on Create & Cultivate. She discussed Linjer's commitment to sustainability, quality craftsmanship, and how the brand is making luxury more accessible without compromising on ethical standards....more

ForbesDecember 1, 2021

Linjer's Doctor's Bag Featured in Forbes Holiday Gift Guide for Everyday Use

Linjer's Doctor's Bag was highlighted in Forbes' 2021 Holiday Gift Guide as one of the best everyday bags. The publication praised its sophisticated design, quality materials, and practical features, making it a recommended choice for daily use....more

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