What Does Lineup Systems Do?

Total employees85
HeadquartersLondon
Founded2009

Lineup Systems Ltd is a global provider of advertising sales technology, primarily known for its flagship product, Adpoint. Adpoint is a cloud-based, multi-channel advertising sales solution designed to help media companies streamline operations, manage customer relationships (CRM), handle finance and billing, and maximize revenue from print, digital, and broadcast advertising. They serve a diverse range of media clients, from large international publishers to smaller local media outlets, helping them navigate the complexities of modern media sales.

Where Is Lineup Systems's Headquarters?

HQ Function

The London headquarters serves as the global hub for Lineup Systems, housing key leadership, product development, sales, marketing, and administrative functions. It's the central point for strategic decision-making and global operations coordination.

Notable Features:

Located in Fitzrovia, a vibrant area known for its media and advertising agencies, providing a strategic position within the industry. The office is likely a modern, open-plan workspace designed to foster collaboration.

Work Culture:

The work culture at Lineup Systems likely emphasizes innovation, customer-centricity, and collaboration. Being in the tech sector for media, a fast-paced and adaptive environment is expected, with a focus on solving complex challenges for their clients.

HQ Significance:

Its London location places Lineup Systems at the heart of one of the world's major media and technology capitals, facilitating access to talent, industry events, and a diverse client base.

Values Reflected in HQ: The choice of a central London location reflects a commitment to being at the forefront of the media industry, valuing connectivity, accessibility for clients and partners, and a dynamic business environment.

Location:

Lineup Systems supports media companies globally through its strategically located offices in the UK, USA, France, Australia, and Singapore. These international hubs enable Lineup to provide localized sales, implementation, customer support, and development insights for its Adpoint advertising sales platform, catering to diverse market needs across North America, Europe, and the Asia-Pacific region.

Street Address:

85 Great Portland Street, First Floor

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Lineup Systems Operate Around the World?

Broomfield, Colorado/USA

Address: 11001 West 120th Ave, Suite 400, Broomfield, CO 80021, USA

Key hub for expansion and support within the significant North American media landscape, offering localized expertise for Adpoint users.

Paris/France

Address: 10 Rue de Penthièvre, 75008 Paris, France

Strengthens Lineup's presence in Europe, catering to the diverse needs of media organizations in countries like France, Germany, and Spain.

Sydney/Australia

Address: Level 13, 333 George Street, Sydney, NSW 2000, Australia

Gateway to the APAC market, providing dedicated services for media companies in Australia, New Zealand, and surrounding areas.

Singapore/Singapore

Address: 109 North Bridge Road, #05-21 Funan Mall, Singapore 179097

Expands Lineup's reach into the rapidly growing Asian media markets, offering localized solutions and support.

Buying Intent Signals for Lineup Systems

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Lineup Systems? Meet the Executive Team

As of April 2025, Lineup Systems' leadership includes:

Michael Mendoza - Chief Executive Officer
Dawn Briddon - Chief Product & Technology Officer
Chris Pinner - Chief Customer Officer
Robb Kniskern - Chief Financial Officer

Who's Investing in Lineup Systems?

Lineup Systems has been backed by several prominent investors over the years, including:

Volaris Group (Acquired Lineup Systems in 2019)

What Leadership Changes Has Lineup Systems Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major executive hires or exits announced by Lineup Systems Ltd in the last 12 months. The leadership team appears to be stable.

What Technology (Tech Stack) Is Used byLineup Systems?

Discover the tools Lineup Systems uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lineup Systems Email Formats and Examples

Lineup Systems Ltd commonly uses the [first].[last]@lineup.com email format. Variations might exist, but this is a frequently observed pattern for employee email addresses.

[first].[last]@lineup.com

Format

michael.mendoza@lineup.com

Example

90%

Success rate

What's the Latest News About Lineup Systems?

Lineup Systems BlogJuly 20, 2023

Lineup Systems' Adpoint Achieves SOC 2 Type II Compliance

Lineup Systems announced that its flagship advertising sales solution, Adpoint, has successfully achieved SOC 2 Type II compliance. This certification underscores Lineup's commitment to maintaining high standards of data security and operational integrity for its media clients....more

Lineup Systems BlogJune 14, 2023

Lineup Systems Announces Strategic Partnership with Mediaspectrum

Lineup Systems has formed a strategic partnership with Mediaspectrum. This collaboration aims to integrate their respective solutions, offering media companies a more comprehensive and streamlined platform for advertising sales and operations....more

Lineup Systems LinkedInFebruary 21, 2024

Lineup Systems Highlights Customer Success with Funke Mediengruppe

Lineup Systems shared insights into their successful partnership with Funke Mediengruppe, one of Germany's largest media houses, showcasing how Adpoint helps optimize their advertising operations and drive growth....more

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