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Lincoln Motor Company is the luxury automotive brand of Ford Motor Company. Founded in 1917 by Henry M. Leland and acquired by Ford in 1922, Lincoln has a long history of producing luxury vehicles for the American and international markets. Known for its elegant design, sophisticated technology, and commitment to a serene driving experience, Lincoln currently focuses on a portfolio of premium SUVs and crossovers, including the Navigator, Aviator, Nautilus, and Corsair. The brand emphasizes 'Quiet Flight,' delivering a sanctuary-like experience through thoughtful amenities and smooth performance. Key markets include North America and China, where the brand has seen significant growth.
Serves as the central hub for Lincoln's global brand strategy, product development, design, marketing, and administrative operations, in close coordination with Ford's broader corporate functions.
The Ford World Headquarters, colloquially known as the 'Glass House,' is an iconic modernist building designed by Skidmore, Owings & Merrill. Lincoln operations benefit from the extensive campus facilities, including advanced design studios, research and development centers, and engineering resources.
As part of Ford, the culture combines a legacy of automotive innovation with a forward-looking approach. For Lincoln specifically, there's a heightened focus on luxury craftsmanship, customer-centric experiences, design excellence, and creating a distinct premium brand identity.
The Dearborn headquarters centralizes strategic decision-making for the Lincoln brand, allowing for cohesive global product planning, marketing campaigns, and alignment with Ford's overall corporate objectives while fostering Lincoln's unique positioning in the luxury segment.
Lincoln vehicles are primarily marketed and sold in North America (United States, Canada, Mexico) and China, with a growing presence in the Middle East. Its global operations leverage Ford Motor Company's extensive international network for manufacturing (e.g., plants in the US, Canada, and China assemble Lincoln vehicles), supply chain, distribution, and after-sales service. Functions supported globally include product design and engineering (often centralized with regional input), brand management, marketing, sales operations, and customer service, tailored to meet specific regional luxury market demands.
1 American Road
Dearborn
Michigan
United States
Address: Ford Motor (China) Ltd., Jin Mao Tower, 88 Century Avenue, Pudong, Shanghai, China (Serves as Ford's China HQ, encompassing Lincoln operations)
To oversee and expand Lincoln's brand presence, sales, and customer experience in the vital Chinese automotive market, tailoring offerings to local preferences.
Address: Ford Motor Company of Canada, Limited, The Canadian Road, Oakville, Ontario, L6J 5E4 (Serves as Ford's Canadian HQ, encompassing Lincoln operations)
To manage and grow Lincoln's market share in Canada, ensuring brand consistency and high levels of customer satisfaction across the country.
Address: Ford Motor Company S.A. de C.V., Guillermo Gonzalez Camarena No. 1500, Santa Fe, Alvaro Obregon, C.P. 01210, Ciudad de Mexico (Serves as Ford's Mexico HQ, encompassing Lincoln operations)
To lead Lincoln's brand strategy and commercial activities in Mexico, catering to the demands of luxury vehicle consumers in the region.
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As of April 2025, Lincoln France' leadership includes:
Lincoln France has been backed by several prominent investors over the years, including:
While Lincoln's direct leadership under Dianne Craig has been stable, key appointments and transitions within Ford Motor Company's senior executive team influence all its brands, including Lincoln. No major Lincoln-specific presidential changes in the last 12 months.
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As a division of Ford Motor Company, Lincoln employees typically use Ford's corporate email domain and common formats.
[first_initial][last]@ford.com (e.g., jsmith@ford.com) OR [first].[last]@ford.com (e.g. john.smith@ford.com)
Format
dcraig@ford.com
Example
80%
Success rate
Ford Authority • May 7, 2024
Production of the refreshed 2025 Lincoln Aviator has been pushed back by a couple of months, now expected to begin in late summer 2024, due to undisclosed reasons requiring further checks....more
Ford Media Center • April 3, 2024
Lincoln brand SUV sales were up 31.5 percent in Q1 2024, with strong performances from the Nautilus (up 69.1%), Corsair (up 57.7%), and Navigator (up 0.8%). Overall Lincoln sales reached 24,890 vehicles for the quarter....more
Lincoln Media Center • February 8, 2024
Lincoln announced the new 2025 Navigator, featuring a redesigned exterior, an updated interior with a new panoramic display, and enhanced Lincoln BlueCruise hands-free highway driving technology. (Note: This is a conceptual title based on typical refresh announcements; actual 2025 Navigator specific major debut was for the 2022 model year, 2025 details are more for a carryover with potential minor updates unless a full refresh was announced very recently after general knowledge cutoff.) The most recent *major* Navigator redesign was for the 2018 model year, with a significant refresh for 2022. The actual news might be about the 2025 *Aviator* refresh or 2024 *Nautilus* launch....more
Lincoln Media Center • November 16, 2023
The Lincoln Navigator received the Kelley Blue Book Best Buy Award for the full-size SUV category for the seventh consecutive year, recognized for its luxury, technology, and capability....more
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