What Does Assault Fitness Do?

Total employees30
HeadquartersUkiah
Founded2004

Lifecore Fitness Inc. was a U.S.-based company, incorporated in 1997, recognized for designing and distributing a range of home and light commercial fitness equipment. Their product line prominently featured elliptical trainers, rowing machines, and exercise bikes, focusing on biomechanical efficiency and durability. In August 2013, Lifecore Fitness Inc. was acquired by True Fitness Technology, Inc., a well-known manufacturer of premium fitness equipment. Consequently, Lifecore Fitness Inc. ceased to operate as an independent entity, and its brand and product lines were integrated or phased out under True Fitness.

Where Is Assault Fitness's Headquarters?

HQ Function

Served as the main corporate office, handling administration, product strategy, and potentially coordinating design and distribution efforts for Lifecore Fitness equipment.

Notable Features:

The headquarters was likely situated in a commercial or light industrial area, typical for a business of its nature. Specific architectural details or unique facility features are not widely documented.

Work Culture:

As a company in the fitness industry, the work culture at Lifecore Fitness Inc. likely emphasized product innovation, quality manufacturing standards, and a focus on customer health and fitness. (Note: Specific details on historical work culture are limited due to the company's acquisition).

HQ Significance:

The Ukiah headquarters was the official registered address and a key operational base, central to Lifecore's business activities until its acquisition by True Fitness.

Values Reflected in HQ: The choice of headquarters likely reflected practical operational needs. The company's values of providing quality fitness equipment would have been driven from this central administrative hub. (Inferred based on business nature).

Location:

Lifecore Fitness Inc. primarily targeted the North American fitness market. While their products may have been available in other countries through distributors, they did not maintain a significant independent global office network. Following its acquisition, any remaining product legacy would be part of True Fitness's broader distribution channels.

Street Address:

101 Mason St

City:

Ukiah

State/Province:

CA

Country:

USA

Where Else Does Assault Fitness Operate Around the World?

Vista, CA, USA (Historically)

Address: e.g., 2575 Pioneer Ave (Note: specific addresses varied, this is an example of a previously associated operational area)

Supported West Coast operations and product distribution.

Buying Intent Signals for Assault Fitness

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Assault Fitness? Meet the Executive Team

As of April 2025, Assault Fitness' leadership includes:

Roger D. Bates - Founder / President (Historically)

Who's Investing in Assault Fitness?

Assault Fitness has been backed by several prominent investors over the years, including:

Primarily privately held prior to its acquisition by True Fitness Technology, Inc. in 2013. Specific investor details beyond this are not publicly available.

What Leadership Changes Has Assault Fitness Seen Recently?

Hire0
Exits0

Lifecore Fitness Inc. was acquired by True Fitness in 2013 and no longer operates as an independent company. Therefore, there are no executive new hires or exits for Lifecore Fitness Inc. in the last 12 months.

What Technology (Tech Stack) Is Used byAssault Fitness?

Discover the tools Assault Fitness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Assault Fitness Email Formats and Examples

Common email formats for a company like Lifecore Fitness Inc. during its operational years would typically involve combinations of first name, last name, or initials. For example, [first_initial][last_name]@[domain] or [first_name].[last_name]@[domain]. These formats are no longer active as the company was acquired and its domain (lifecorefitness.com) is inactive or repurposed.

[first_initial][last_name]@lifecorefitness.com (e.g., jsmith@lifecorefitness.com) or [first_name]@lifecorefitness.com (e.g., john@lifecorefitness.com) - Hypothetical historical formats.

Format

rbates@lifecorefitness.com (Hypothetical historical example for Roger Bates)

Example

0 (Domain is inactive/repurposed post-acquisition; emails are not deliverable)%

Success rate

What's the Latest News About Assault Fitness?

Club Industry / SNEWSAugust 12, 2013

True Fitness Acquires LifeCORE Fitness

True Fitness Technology, Inc., a global provider of premium fitness equipment, announced its acquisition of Ukiah, California-based LifeCORE Fitness Inc. The acquisition was aimed at expanding True's product portfolio and market reach in the fitness industry....more

Various Fitness Equipment Review Sites and RetailersCirca 2000s-Early 2010s

Lifecore Fitness Products Praised for Value and Biomechanics

Throughout its years of operation, Lifecore Fitness equipment, such as the LC series ellipticals and rowers, frequently received positive mentions in user reviews and industry publications for their sturdy construction, smooth operation, and good value proposition in the home and light commercial fitness markets....more

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