Life is Good is an American apparel and lifestyle brand founded in 1994 by brothers Bert and John Jacobs. The company is renowned for its optimistic T-shirts and accessories featuring Jake, their iconic smiling stick figure, and uplifting messages. Beyond commerce, Life is Good is deeply committed to its social mission: donating 10% of its annual net profits to The Life is Good Playmakers, a non-profit initiative that supports childcare professionals who help children overcome the impacts of poverty, violence, and illness.
The Boston headquarters serves as the central hub for all company operations, including design, marketing, e-commerce, wholesale, finance, and the Life is Good Playmakers non-profit initiative.
The office is designed to foster creativity and collaboration, reflecting the brand's optimistic and playful culture. It often features colorful, open workspaces and communal areas that embody the 'Life is Good' spirit.
The work culture at Life is Good is famously positive, mission-driven, and community-oriented. Employees are encouraged to embrace the brand's 'Superpowers' (e.g., gratitude, humor, compassion, creativity, authenticity, love).
The headquarters is significant as it anchors a brand that grew from selling T-shirts on the streets of Boston to a nationally recognized symbol of optimism and social good.
Life is Good's primary operational focus is in North America, with a strong e-commerce platform that ships to many countries worldwide. Their products can also be found in select international retail locations through various partnerships. The brand's universal message of optimism allows it to connect with a global audience, extending its reach beyond its core markets.
51 Melcher Street
Boston
MA
USA
Address: 15 Hudson Park Drive, Hudson, NH 03051 (Note: This is a known distribution center location; specific corporate office functions may vary)
Supports the logistical backbone for the North American market, ensuring efficient delivery of products to customers and retail partners across the region.
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As of April 2025, Life is Good' leadership includes:
Life is Good has been backed by several prominent investors over the years, including:
As a privately held company, Life is Good does not frequently publicize minor executive team changes. No major, publicly announced executive hires or departures have been identified in the last 12 months. The core leadership team appears stable.
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Life is Good likely utilizes standard professional email formatting conventions for its corporate communications. Based on common industry patterns and data from email verification services, a prevalent format is the first initial followed by the last name.
[first_initial][last]@lifeisgood.com
Format
jdoe@lifeisgood.com
Example
85%
Success rate
WCVB Channel 5 Boston • February 16, 2024
WCVB Channel 5 featured an inside look at Life is Good's Boston headquarters at 51 Melcher Street, highlighting the company's pervasive culture of optimism and its dedication to its mission. The report showcased how the brand's positive messaging connects with consumers and detailed the impact of The Life is Good Playmakers on children's well-being....more
CBS News Boston (WBZ) • January 25, 2024
Co-founders Bert and John Jacobs discussed their journey in building Life is Good around the core principle of optimism. They elaborated on their 'Share Something Good' initiative, emphasizing the positive impact of gratitude and positive thinking, particularly in challenging times, and reiterated the mission of The Life is Good Playmakers....more
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