What Does Liberty Financial Do?

Total employees850
HeadquartersMelbourne
Founded1997

Liberty Financial Pty Ltd is a prominent specialty finance company operating primarily in Australia and New Zealand. Founded in 1997, Liberty offers a wide range of financial products including residential mortgages, motor vehicle finance, commercial finance, personal loans, and business loans. They are known for their flexible lending criteria, often assisting customers who may not meet the traditional requirements of major banks, such as self-employed individuals or those with unique credit situations. Liberty aims to provide innovative and tailored financial solutions to a diverse customer base.

Where Is Liberty Financial's Headquarters?

HQ Function

The Melbourne headquarters serves as the central command for strategic planning, corporate governance, product development, risk management, and overall operational oversight for Australia and New Zealand.

Notable Features:

Located in a modern high-rise in Melbourne's Central Business District, offering contemporary office spaces designed for collaboration and efficiency, with views of the city.

Work Culture:

Liberty Financial fosters a dynamic, innovative, and results-driven work culture. Employees often describe it as fast-paced with a strong emphasis on customer solutions, teamwork, and professional development. The environment encourages entrepreneurial thinking and adaptability.

HQ Significance:

The headquarters is pivotal for coordinating Liberty's extensive network of brokers and direct channels, driving its mission to help more people get financial, and managing its substantial loan portfolio.

Values Reflected in HQ: The headquarters likely reflects Liberty's values of innovation, customer-centricity, and agility through its modern, collaborative workspace and strategic location in a key financial center.

Location:

Liberty Financial's primary operations are concentrated in Australia and New Zealand. While it doesn't have a widespread global office network like multinational banks, it supports its Australasian activities through robust centralized functions and may engage with international capital markets for funding purposes. Its focus is on serving the domestic financial needs within these two countries.

Street Address:

Level 16, 535 Bourke Street

City:

Melbourne

State/Province:

VIC

Country:

Australia

Where Else Does Liberty Financial Operate Around the World?

Sydney, NSW, Australia

Address: Level 5, 15 Castlereagh Street, Sydney NSW 2000, Australia

To serve the significant NSW market, provide local support to brokers and customers, and drive growth in one of Australia's primary financial centers.

Auckland, New Zealand

Address: Level 1, 280 Queen Street, Auckland, 1010, New Zealand

To lead Liberty's market presence in New Zealand, offering tailored financial solutions to Kiwi customers and brokers, and managing local regulatory compliance.

Perth, WA, Australia

Address: Level 11, The BGC Centre, 28 The Esplanade, Perth WA 6000, Australia

Catering to the specific economic conditions and customer needs of Western Australia, including support for its significant mining and resources related industries.

Brisbane, QLD, Australia

Address: Level 8, 340 Adelaide Street, Brisbane QLD 4000, Australia

To expand Liberty's footprint in Queensland's growing economy and provide accessible financial services to its diverse population.

Buying Intent Signals for Liberty Financial

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Liberty Financial? Meet the Executive Team

As of April 2025, Liberty Financial' leadership includes:

James Boyle - Chief Executive Officer
Sherman Ma - Executive Director (Founder)
Peter Riedel - Chief Financial Officer
Brendan O'Donnell - Chief Operating Officer
John Mohnacheff - Group Sales Manager
Heidi Armstrong - Chief People & Transformation Officer

Who's Investing in Liberty Financial?

Liberty Financial has been backed by several prominent investors over the years, including:

Liberty Financial Group (LFG) was delisted from the Australian Securities Exchange (ASX) in August 2023 following its acquisition.
The acquisition was by LFG Equities Pty Ltd, an entity associated with existing significant shareholders including founder Sherman Ma, other members of the Liberty executive team, and investment funds. It is now a privately held company.

What Leadership Changes Has Liberty Financial Seen Recently?

Hire0
Exits0

Publicly available information on specific high-level executive hires or exits at Liberty Financial within the last 12 months is limited, as major changes in private companies are not always broadly publicized. Any significant changes would typically be communicated internally or through targeted industry channels.

What Technology (Tech Stack) Is Used byLiberty Financial?

Discover the tools Liberty Financial uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Liberty Financial Email Formats and Examples

Liberty Financial typically uses a standard corporate email format, commonly utilizing the employee's first initial and last name, or first name and last name separated by a dot.

[firstinitial][lastname]@liberty.com.au (e.g., jsmith@liberty.com.au) or [first].[lastname]@liberty.com.au (e.g., john.smith@liberty.com.au)

Format

jboyle@liberty.com.au

Example

80%

Success rate

What's the Latest News About Liberty Financial?

Liberty Financial NewsMay 7, 2024

Liberty Financial Wraps Up Another Successful AFLW Season

Liberty Financial highlighted its continued partnership with the AFLW, emphasizing its commitment to supporting women's sports and community engagement as the naming rights partner for the league....more

Australian Broker NewsFebruary 27, 2024

Liberty Network Services Conference Smashes Records

Liberty Network Services, part of Liberty Financial, held its national conference, which saw record attendance. The event focused on strategies for brokers to navigate the current market and enhance client support....more

ASX Announcement (Archival)August 17, 2023

Liberty Financial Group - Removal from Official List

Liberty Financial Group (ASX: LFG) was removed from the Official List of the ASX following its acquisition by LFG Equities Pty Ltd, marking its transition to a private company....more

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