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Liberty Financial Pty Ltd is a prominent specialty finance company operating primarily in Australia and New Zealand. Founded in 1997, Liberty offers a wide range of financial products including residential mortgages, motor vehicle finance, commercial finance, personal loans, and business loans. They are known for their flexible lending criteria, often assisting customers who may not meet the traditional requirements of major banks, such as self-employed individuals or those with unique credit situations. Liberty aims to provide innovative and tailored financial solutions to a diverse customer base.
The Melbourne headquarters serves as the central command for strategic planning, corporate governance, product development, risk management, and overall operational oversight for Australia and New Zealand.
Located in a modern high-rise in Melbourne's Central Business District, offering contemporary office spaces designed for collaboration and efficiency, with views of the city.
Liberty Financial fosters a dynamic, innovative, and results-driven work culture. Employees often describe it as fast-paced with a strong emphasis on customer solutions, teamwork, and professional development. The environment encourages entrepreneurial thinking and adaptability.
The headquarters is pivotal for coordinating Liberty's extensive network of brokers and direct channels, driving its mission to help more people get financial, and managing its substantial loan portfolio.
Liberty Financial's primary operations are concentrated in Australia and New Zealand. While it doesn't have a widespread global office network like multinational banks, it supports its Australasian activities through robust centralized functions and may engage with international capital markets for funding purposes. Its focus is on serving the domestic financial needs within these two countries.
Level 16, 535 Bourke Street
Melbourne
VIC
Australia
Address: Level 5, 15 Castlereagh Street, Sydney NSW 2000, Australia
To serve the significant NSW market, provide local support to brokers and customers, and drive growth in one of Australia's primary financial centers.
Address: Level 1, 280 Queen Street, Auckland, 1010, New Zealand
To lead Liberty's market presence in New Zealand, offering tailored financial solutions to Kiwi customers and brokers, and managing local regulatory compliance.
Address: Level 11, The BGC Centre, 28 The Esplanade, Perth WA 6000, Australia
Catering to the specific economic conditions and customer needs of Western Australia, including support for its significant mining and resources related industries.
Address: Level 8, 340 Adelaide Street, Brisbane QLD 4000, Australia
To expand Liberty's footprint in Queensland's growing economy and provide accessible financial services to its diverse population.
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As of April 2025, Liberty Financial' leadership includes:
Liberty Financial has been backed by several prominent investors over the years, including:
Publicly available information on specific high-level executive hires or exits at Liberty Financial within the last 12 months is limited, as major changes in private companies are not always broadly publicized. Any significant changes would typically be communicated internally or through targeted industry channels.
Discover the tools Liberty Financial uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Liberty Financial typically uses a standard corporate email format, commonly utilizing the employee's first initial and last name, or first name and last name separated by a dot.
[firstinitial][lastname]@liberty.com.au (e.g., jsmith@liberty.com.au) or [first].[lastname]@liberty.com.au (e.g., john.smith@liberty.com.au)
Format
jboyle@liberty.com.au
Example
80%
Success rate
Liberty Financial News • May 7, 2024
Liberty Financial highlighted its continued partnership with the AFLW, emphasizing its commitment to supporting women's sports and community engagement as the naming rights partner for the league....more
Australian Broker News • February 27, 2024
Liberty Network Services, part of Liberty Financial, held its national conference, which saw record attendance. The event focused on strategies for brokers to navigate the current market and enhance client support....more
ASX Announcement (Archival) • August 17, 2023
Liberty Financial Group (ASX: LFG) was removed from the Official List of the ASX following its acquisition by LFG Equities Pty Ltd, marking its transition to a private company....more
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