What Does Leyard Do?

Total employees71
HeadquartersBeijing
Founded1995

Leyard Optoelectronic Co., Ltd. is a global leader in the design, production, distribution, and service of digital displays, video walls, and visualization products worldwide. Founded in 1995, Leyard has been at the forefront of LED technology, providing cutting-edge solutions for a variety of applications including broadcast, sports arenas, retail, control rooms, advertising, and entertainment. The company is committed to innovation, with a significant portfolio of patents in LED display technology, including MicroLED.

Where Is Leyard's Headquarters?

HQ Function

The Beijing headquarters serves as Leyard's global command center, overseeing strategic planning, core research and development, global sales and marketing direction, and corporate operations for its worldwide activities in LED display and audiovisual solutions.

Notable Features:

The Leyard headquarters in Beijing is a modern facility featuring extensive showrooms that display the company's cutting-edge LED video walls and display solutions, alongside advanced R&D laboratories dedicated to audiovisual innovation.

Work Culture:

The work culture at Leyard's Beijing HQ is characterized by innovation, rapid development cycles, and a strong focus on technological excellence. Employees often experience a dynamic, collaborative environment driven by the demands of the fast-evolving global display market.

HQ Significance:

As the global nerve center, Leyard's Beijing headquarters drives the company's strategic direction, product innovation in LED technology, and international market expansion, solidifying its position as a key player in the worldwide audiovisual industry.

Values Reflected in HQ: The headquarters embodies Leyard's core values of innovation, quality, and global leadership through its modern architecture, integration of advanced display technologies, and facilities designed to foster research and development.

Location:

Leyard supports a wide range of global functions including research and development, manufacturing, sales, marketing, customer support, and project implementation across numerous countries. Its international subsidiaries (like Planar and eyevis), regional offices, and extensive partner networks ensure localized service and product availability for its diverse LED display and audiovisual solutions worldwide, covering Asia-Pacific, Americas, Europe, Middle East, and Africa.

Street Address:

Leyard HQ, No.9 Kechuang 14th Street, Beijing Economic and Technological Development Zone

City:

Beijing

State/Province:

Beijing

Country:

China

Where Else Does Leyard Operate Around the World?

Hillsboro, Oregon, USA

Address: 1195 NE Compton Dr, Hillsboro, OR 97006, USA

Serves as the primary hub for Leyard's operations and brand presence (through its subsidiary Planar) in North and South America, driving market growth and providing localized customer support.

Reutlingen, Germany

Address: Hundsschleestraße 1-7, 72766 Reutlingen, Germany

Drives Leyard's growth and presence in the Europe, Middle East, and Africa (EMEA) region, offering tailored solutions and support, leveraging the specialized capabilities of eyevis.

Dubai, UAE

Address: Dubai Silicon Oasis, SIT Tower, Office 1506, PO Box 341041, Dubai, UAE

Expands Leyard's footprint in the growing Middle East market, catering to projects in various sectors like retail, public spaces, and events with localized expertise.

Buying Intent Signals for Leyard

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Leyard? Meet the Executive Team

As of April 2025, Leyard' leadership includes:

Li Jun (李军) - Chairman and President, Leyard Group
Lu Changsuo (卢长军) - Director, Vice President & CFO, Leyard Group
Zach Zhang - CEO, Planar (A Leyard Company)

Who's Investing in Leyard?

Leyard has been backed by several prominent investors over the years, including:

Publicly Traded (Shenzhen Stock Exchange: SHE:300296)
Founder & Chairman Li Jun
Various Institutional Investors
Public Shareholders

What Leadership Changes Has Leyard Seen Recently?

Hire0
Exits0

Specific high-level executive movements (new hires/exits) directly at the Leyard Group parent company level are not consistently publicized in English-language media. Major leadership changes are typically disclosed through official filings on the Shenzhen Stock Exchange or occasional strategic announcements by the group or its major international subsidiaries like Planar. No widespread reports of major changes at the Leyard Group level were found in English public domain news sources in the past year.

What Technology (Tech Stack) Is Used byLeyard?

Discover the tools Leyard uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Leyard Email Formats and Examples

Leyard likely utilizes common professional email formats, often combining parts of an employee's name with the company domain. For international communications, emails typically use the leyard.com domain. Specific formats can vary by department, region, or subsidiary (e.g., Planar might use @planar.com). A common pattern is [first_initial][lastname] or [firstname].[lastname].

[first_initial][lastname]@leyard.com

Format

jdoe@leyard.com

Example

75%

Success rate

What's the Latest News About Leyard?

LEDinside / CTIMESMay 15, 2024

Leyard Launches P0.9 All-in-One Micro LED Smart Screen for Commercial Market

Leyard announced the launch of its new P0.9 COB Micro LED all-in-one smart screen, targeting the commercial display market with advanced visual performance and ease of integration for applications like conference rooms, studios, and high-end retail....more

RAVE PubsJanuary 30, 2024

ISE 2024: Planar To Show New Fine-Pitch LED Video Walls, Including One Using TAA-Compliant MicroLEDs

At Integrated Systems Europe (ISE) 2024, Planar, a Leyard company, showcased new fine-pitch LED video walls, including TAA-compliant MicroLED options, highlighting advancements in display technology for various professional applications....more

Leyard Website (News Section)November 16, 2023

Leyard's Micro LED Technology Powers Immersive Experience at the 6th China International Import Expo

Leyard showcased its cutting-edge Micro LED display technology at the 6th China International Import Expo (CIIE), providing immersive visual experiences and demonstrating its leadership in advanced display solutions for large-scale events and exhibitions....more

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