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Lexer Global Services, commonly known as Lexer, is a leading Customer Data Platform (CDP) provider primarily serving retail, e-commerce, and direct-to-consumer (DTC) brands. Their platform helps businesses unify disparate customer data sources—such as e-commerce transactions, loyalty programs, email interactions, and customer service tickets—into a single customer view. This enables brands to gain deeper insights into customer behavior, segment audiences effectively, personalize marketing campaigns, and ultimately improve customer experiences and drive sales. Lexer emphasizes ease of use and quick time-to-value, empowering marketers to become data-driven without extensive technical expertise.
The Melbourne headquarters serves as a central hub for product development, engineering, Asia-Pacific (APAC) sales, marketing, and corporate operations. It drives the company's innovation and strategic direction for the region.
Located in a modern office building within a bustling commercial and retail precinct, designed to foster collaboration and creativity among its teams.
Lexer's work culture is generally described as innovative, customer-focused, and collaborative. As a tech company in the data space, there's an emphasis on problem-solving, agility, and empowering employees to contribute to the company's growth.
The Melbourne HQ is significant as Lexer's origin and a key center for its technological innovation. It underpins its strong presence in the Australian and APAC markets.
Lexer supports clients globally, with established physical offices in Australia (Melbourne, Sydney) and the United States (New York). Their Customer Data Platform is utilized by brands across various international markets. Global functions supported include sales, customer success, technical support, product development, and marketing, strategically distributed to serve their international client base effectively.
Level 4/11 Wilson St
South Yarra
VIC
Australia
Address: 580 Broadway, Suite 402, New York, NY 10012, USA
To expand Lexer's footprint in the North American market, providing localized support and tailoring solutions to the specific needs of brands operating in this competitive landscape.
Address: Level 2, 69-71 Reservoir Street, Surry Hills, NSW 2010, Australia (Address may vary, confirm from official sources)
To provide dedicated support and sales coverage for clients in New South Wales and other parts of Australia, ensuring close client relationships and market responsiveness.
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As of April 2025, LEXER' leadership includes:
LEXER has been backed by several prominent investors over the years, including:
Based on publicly available information, Lexer's core executive team has remained relatively stable over the past 12 months, with no major widely publicized hires or departures at the C-suite level. Any changes are typically announced on their official channels or professional networks.
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Lexer commonly uses the [first].[last]@lexer.com email format for its employees. This is a standard practice for many technology companies, facilitating easy communication.
[first].[last]@lexer.com
Format
jane.doe@lexer.com
Example
85%
Success rate
MarTech Series • October 26, 2023
Lexer announced it has achieved Amazon Web Services (AWS) Retail Competency status. This designation recognizes Lexer for its expertise in providing solutions that help retailers innovate and accelerate their business transformation on AWS....more
Lexer Blog • May 15, 2023
Lexer announced its official certification as a Shopify Plus Certified App Partner. This partnership streamlines data integration for Shopify Plus merchants, enabling them to leverage Lexer's CDP capabilities to enhance customer understanding and personalization....more
Business Wire • September 14, 2021
Lexer secured $25.5 million (USD $18.7 million) in Series B funding. The round was co-led by January Capital and King River Capital, with participation from Salesforce Ventures and Global Founders Capital, aimed at accelerating product development and international expansion....more
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