What Does Lensrentals Do?

Total employees99
HeadquartersEads
FoundedN/A

Lensrentals.com is a leading online rental provider for photography, videography, and lighting equipment and accessories. They offer a vast inventory of gear from major brands, catering to both professionals and hobbyists across the United States. The company is known for its rigorous equipment testing procedures, excellent gear condition, expert technical support, and extensive educational content provided through its popular blog.

Where Is Lensrentals's Headquarters?

HQ Function

Serves as the primary operational hub, encompassing the main warehouse, advanced equipment testing and maintenance facilities, national shipping logistics, customer support operations, and administrative offices.

Notable Features:

A modern, state-of-the-art 66,000 sq ft facility specifically designed for high-volume rental operations. It includes advanced optical testing labs, extensive repair capabilities, and optimized workflows for equipment handling and shipping.

Work Culture:

The work culture at Lensrentals.com emphasizes technical expertise, meticulous attention to detail in equipment care and quality, customer service excellence, and a shared passion for photography and videography. It fosters a learning environment, supported by in-house experts and continuous improvement.

HQ Significance:

The Eads headquarters centralizes Lensrentals.com's core operations, enabling them to maintain industry-leading standards of equipment quality and efficiently serve a national customer base. Its scale and technological capabilities reflect the company's growth and commitment to providing reliable rental services.

Values Reflected in HQ: The headquarters reflects values of precision (seen in testing labs), reliability (large inventory and robust maintenance), customer focus (efficient shipping and dedicated support), and expertise (in-house repair services and knowledgeable staff).

Location:

Lensrentals.com primarily serves customers within the United States, offering nationwide shipping for its extensive inventory of photography and videography equipment to all 50 states. While their direct rental operations are US-focused, their widely-read blog, technical articles, and educational content reach a global audience of photographers, videographers, and optics enthusiasts.

Street Address:

4990 New Singer Rd

City:

Eads

State/Province:

Tennessee

Country:

USA

Where Else Does Lensrentals Operate Around the World?

Nashville, Tennessee, USA

Address: 120 Powell Pl, Nashville, TN 37204

Provides convenient local access and on-the-ground support for customers in the Nashville metropolitan area, a significant hub for music, film, and various creative industries, enhancing customer service and logistical efficiency in the region.

Buying Intent Signals for Lensrentals

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Lensrentals? Meet the Executive Team

As of April 2025, Lensrentals' leadership includes:

Tyler Beck - Chief Executive Officer
Drew Cicala - President
Roger Cicala - Founder
Ryan Hill - Chief Technology Officer
Sarah Keith - Vice President of Marketing
Jesse Arnold - Vice President of Operations

Who's Investing in Lensrentals?

Lensrentals has been backed by several prominent investors over the years, including:

Pollard Banknote Limited (Acquired parent company LR Midway Co. in October 2023)
Sorfis Investments (Previously led an investor group in 2019)
Lensrentals Management (Participated in 2019 investor-led acquisition)

What Leadership Changes Has Lensrentals Seen Recently?

Hire0
Exits0

In the past 12 months, there have been no widely publicized new executive hires or departures directly within Lensrentals.com's day-to-day operational leadership. The most significant event impacting the company's ownership structure was the acquisition of its parent company, LR Midway Co., by Pollard Banknote Limited in October 2023. The existing Lensrentals.com leadership team was reported to be continuing in their roles post-acquisition.

What Technology (Tech Stack) Is Used byLensrentals?

Discover the tools Lensrentals uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lensrentals Email Formats and Examples

Lensrentals.com commonly uses email formats such as [first].[last]@lensrentals.com or [firstinitial][last]@lensrentals.com. For broader inquiries, they have dedicated customer service email addresses available on their website.

[first].[last]@lensrentals.com

Format

jane.doe@lensrentals.com

Example

75%

Success rate

What's the Latest News About Lensrentals?

GlobeNewswire (Press release by Pollard Banknote)October 4, 2023

Pollard Banknote Acquires Industry-Leading Online Specialty Equipment Rental Company, Lensrentals

Pollard Banknote Limited announced its acquisition of LR Midway Co., the parent company of Lensrentals.com. The acquisition aims to leverage Lensrentals' market leadership and expertise in the equipment rental space, with the existing management team continuing to lead operations and drive future growth....more

Lensrentals.com BlogMay 18, 2023

Lensrentals Announces New Location and Repair Center in Nashville

Lensrentals.com announced the opening of a new facility in Nashville, Tennessee. This expansion provides local customers with convenient pickup and drop-off options for rentals, and also houses a dedicated repair center, further enhancing services for the region's vibrant creative community....more

Lensrentals.com BlogFebruary 7, 2023

Lensrentals.com Statement on the BorrowLenses.com Closure

Lensrentals.com issued a statement regarding the closure of BorrowLenses.com (which it had previously acquired), outlining its commitment to serving former BorrowLenses customers and integrating operations to continue providing a wide selection of rental equipment and high-quality service....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Lensrentals, are just a search away.