What Does LensOnline Do?

Total employees51
HeadquartersAuckland Central
Founded2004

LensOnline, operated by LDNZ Ltd, is a major online retailer specializing in contact lenses, prescription eyewear, sunglasses, and a wide array of eye care products. Serving both New Zealand (via lensonline.co.nz) and Australia (via lensonline.com.au), the company provides a convenient and cost-effective platform for purchasing vision correction and eye health items from leading global brands. Their business model emphasizes competitive pricing, a comprehensive product range, efficient delivery, and dedicated customer support for a seamless online shopping experience.

Where Is LensOnline's Headquarters?

HQ Function

Serves as the registered office and central administrative hub for LDNZ Ltd, overseeing operations for both LensOnline.co.nz and LensOnline.com.au, including e-commerce management, strategic planning, supplier relations, and financial oversight.

Notable Features:

As the registered office, it functions as the formal corporate address. Operational aspects for e-commerce are likely managed through dedicated fulfillment centers and administrative spaces designed for digital retail.

Work Culture:

Likely a fast-paced, customer-centric environment focused on e-commerce excellence, digital marketing, efficient logistics, and providing accessible eye care solutions. Emphasis on teamwork and adapting to online retail trends.

HQ Significance:

The Auckland headquarters is central to LDNZ Ltd's operations, directing the strategy and service delivery for one of Oceania's prominent online contact lens retailers.

Values Reflected in HQ: The operational model reflects values of efficiency, customer convenience, accessibility of eye care products, and leveraging technology for a superior online retail experience.

Location:

LDNZ Ltd, operating under the LensOnline brand, has a significant e-commerce presence primarily focused on Oceania. It serves customers through two main regional websites: LensOnline.co.nz for New Zealand and LensOnline.com.au for Australia. Both platforms offer a comprehensive range of contact lenses and eye care products, supported by local customer service and fulfillment operations in each respective country.

Street Address:

152 Fanshawe Street

City:

Auckland Central

State/Province:

Auckland

Country:

New Zealand

Where Else Does LensOnline Operate Around the World?

Sydney, New South Wales/Australia (Operational Base)

Address: Primary correspondence via PO Box 668, Strawberry Hills, NSW 2012, Australia. Specific physical office/warehouse address for lensonline.com.au is not prominently publicized.

To provide a dedicated online retail platform and localized support for customers across Australia, ensuring efficient service and delivery tailored to the Australian market.

Buying Intent Signals for LensOnline

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading LensOnline? Meet the Executive Team

As of April 2025, LensOnline' leadership includes:

Peter Geoffrey Knowles - Director, LDNZ Ltd
Selina Mary Knowles - Director, LDNZ Ltd

Who's Investing in LensOnline?

LensOnline has been backed by several prominent investors over the years, including:

Privately Held / Founders

What Leadership Changes Has LensOnline Seen Recently?

Hire0
Exits0

No major public announcements regarding executive new hires or exits at LensOnline (LDNZ Ltd) have been identified in the last 12 months. As a privately held company, such internal changes are not always broadly publicized.

What Technology (Tech Stack) Is Used byLensOnline?

Discover the tools LensOnline uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

LensOnline Email Formats and Examples

Specific corporate email formats for LensOnline (LDNZ Ltd) executives are not publicly disclosed. For customer inquiries, dedicated email addresses and contact forms are provided on their regional websites (e.g., customercare@lensonline.co.nz). Common patterns for businesses might include formats like [first_initial][last_name]@[companydomain] or [first_name]@[companydomain], but this is speculative for internal communications.

Not publicly confirmed. Potentially [first].[last]@lensonline.co.nz or [first].[last]@lensonline.com.au. Customer service uses addresses like customercare@lensonline.co.nz.

Format

customercare@lensonline.co.nz (publicly listed customer service example)

Example

70%

Success rate

What's the Latest News About LensOnline?

Scoop Business New ZealandFebruary 12, 2019

Market Report Highlights Growth of Online Retailers like LensOnline in NZ Optometry Sector

A 2019 market report by IBISWorld discussed the evolving landscape of New Zealand's optometry market, noting the increasing market share and growth of online retailers. Companies such as LensOnline.co.nz were mentioned as contributors to this trend, offering consumers convenient and often more cost-effective alternatives for purchasing contact lenses and eyewear compared to traditional channels....more

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