HQ Function

Served as the central hub for management, software engineering, product development, marketing, customer support operations, and compliance for its lending platform.

Notable Features:

The headquarters was situated in a modern office building in San Francisco's Financial District, featuring open-plan workspaces and collaborative environments typical of tech companies.

Work Culture:

Initially promoted a mission-driven culture focused on financial inclusion and innovation. As regulatory pressures mounted, the internal environment likely became more challenging. The culture emphasized technology and data analytics in its approach to lending.

HQ Significance:

The San Francisco HQ was significant as the birthplace and operational center of LendUp's attempt to disrupt the subprime lending market with technology-driven solutions. It was where its core products were developed and managed.

Values Reflected in HQ: The headquarters aimed to reflect values of innovation, transparency (as initially claimed), and a tech-forward approach to financial services. However, these values were later challenged by regulatory findings.

Location:

LendUp primarily operated within the United States, focusing on providing financial products and services to American consumers. Its operations, technology development, and customer support were predominantly U.S.-based. The company did not have a significant international operational presence.

Street Address:

225 Bush Street, Suite 1250

City:

San Francisco

State/Province:

CA

Country:

USA