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Lendify
What Does Lendify Do?
Lendify was a Swedish peer-to-peer lending company founded in 2014, aiming to provide a transparent and efficient marketplace connecting borrowers with investors. It offered personal loans to creditworthy individuals, funded by private and institutional investors seeking returns. Lendify focused on leveraging technology to streamline the lending process, offering competitive rates for borrowers and attractive risk-adjusted returns for lenders. In June 2021, Lendify was acquired by the Nordic challenger bank Lunar Group, as part of Lunar's strategy to expand its financial service offerings and presence in Sweden. Post-acquisition, Lendify's operations and platform have been integrated into Lunar's ecosystem.
Where Is Lendify's Headquarters?
HQ Function
Served as the central operational hub for Lendify, encompassing technology development, risk assessment, customer service, marketing, and strategic management for its P2P lending platform.
Notable Features:
Likely a modern office space within a commercial district, designed to foster collaboration and innovation, characteristic of fintech startups. Specific architectural details are not widely publicized.
Work Culture:
As a fintech startup, Lendify's work culture was likely dynamic, innovative, and fast-paced, emphasizing technology-driven solutions, customer-centricity, and a collaborative team environment.
HQ Significance:
The Stockholm headquarters was significant as it placed Lendify in a vibrant fintech ecosystem, allowing access to talent, potential partnerships, and a market receptive to digital financial solutions.
Values Reflected in HQ: The choice of a central Stockholm location likely reflected Lendify's ambition, its focus on innovation within the established financial yet forward-looking Swedish market, and its desire to be an accessible and modern financial alternative.
Location:
Prior to its acquisition by Lunar, Lendify's primary operational focus was on the Swedish market. Its 'global' aspect was mainly through its online platform, which made its services accessible to Swedish borrowers and investors. It did not maintain a significant physical international office presence; its strategy was Nordic-centric, specifically Sweden.
Street Address:
Vasagatan 16 (Historical)
City:
Stockholm
State/Province:
Stockholm County
Country:
Sweden
Where Else Does Lendify Operate Around the World?
Primarily Stockholm-based
Address: N/A
Focus was on serving the Swedish market digitally.
Buying Intent Signals for Lendify
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Lendify? Meet the Executive Team
As of April 2025, Lendify' leadership includes:
Who's Investing in Lendify?
Lendify has been backed by several prominent investors over the years, including:
What Leadership Changes Has Lendify Seen Recently?
As Lendify was acquired by Lunar in June 2021, there have been no executive hires or exits for 'Lendify' as an independent entity in the last 12 months. Key leadership transitions occurred around the time of the acquisition, with many Lendify executives either transitioning to roles within Lunar or departing. Any recent news would pertain to Lunar's executive team.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byLendify?
Discover the tools Lendify uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Lendify Email Formats and Examples
Lendify's email formats, prior to its acquisition, likely followed common corporate structures. The most probable format would use the employee's first name and last name, or initials.
[first].[last]@lendify.se or [first_initial][last]@lendify.se
Format
erika.ronnquisthoh@lendify.se
Example
75%
Success rate
What's the Latest News About Lendify?
TechCrunch • June 22, 2021
Lendify acquired by Lunar to expand consumer lending in Nordics
Danish fintech Lunar acquired Swedish peer-to-peer lending platform Lendify. The deal aimed to strengthen Lunar's position in the Nordic consumer lending market and expand its product offerings, including buy now, pay later (BNPL) services....more
Finextra • May 7, 2020
Lendify partners with Borgo to offer mortgages
Lendify announced a partnership with mortgage challenger Borgo to broaden its product suite by offering mortgages to its customer base, signaling an expansion beyond unsecured personal loans....more
Breakit (Swedish Tech News) • November 14, 2019
Lendify secures SEK 1 billion in debt financing to scale lending operations
Lendify raised SEK 1 billion (approx. $100 million) in debt financing from an unnamed institutional investor to increase its lending capacity and fuel further growth on its P2P platform, with reported ambitions for an IPO....more
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