What Does Lender Price Do?

Total employees64
HeadquartersPasadena
Founded2015

Lender Price is a California-based financial technology company specializing in advanced mortgage pricing and eligibility solutions. They empower lenders, banks, and credit unions with a comprehensive suite of tools, including a robust Product, Pricing, and Eligibility (PPE) engine, a digital lending platform, and powerful marketplace and analytics capabilities. Their technology aims to streamline the mortgage origination process, enhance decision-making, and provide competitive pricing for borrowers.

Where Is Lender Price's Headquarters?

HQ Function

The Pasadena headquarters serves as the nerve center for Lender Price, housing its core operations including executive leadership, product development, software engineering, sales, marketing, and customer support.

Notable Features:

Located in a modern, multi-story office building in a prominent Pasadena business district, offering a contemporary work environment. Specific architectural details of their suite are not publicly highlighted, but Class A office spaces in this area typically feature modern amenities.

Work Culture:

Lender Price cultivates a dynamic, innovative, and collaborative work culture, characteristic of a fast-growing fintech enterprise. There's a strong emphasis on technological advancement, problem-solving, and customer-centric development to meet the evolving needs of the mortgage industry.

HQ Significance:

The headquarters' location in Pasadena is significant due to its proximity to a rich talent pool in technology and finance, access to a major economic hub (Los Angeles), and a supportive ecosystem for tech companies.

Values Reflected in HQ: The choice of a modern, well-located office likely reflects Lender Price's values of professionalism, innovation, efficiency, and its commitment to providing a productive environment for its team.

Location:

Lender Price is primarily focused on the North American market, with its headquarters and main operations based in the United States. While their software solutions are web-based and potentially accessible globally, their direct operational presence and client support are centered in the US. They serve a wide range of financial institutions across the country.

Street Address:

155 N Lake Ave Ste 800

City:

Pasadena

State/Province:

CA

Country:

USA

Where Else Does Lender Price Operate Around the World?

No additional office locations available.

Buying Intent Signals for Lender Price

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Lender Price? Meet the Executive Team

As of April 2025, Lender Price' leadership includes:

Dawar Alimi - Co-Founder & CEO
Rocky Foroutan - Co-Founder & President
Tito Sharma - Chief Technology Officer
Paul Orlando - Chief Strategy Officer
Lyra Waggoner - Chief Product Officer
Chris App Lytle - Chief Commercial Officer
Adam Thompson - Chief Revenue Officer

Who's Investing in Lender Price?

Lender Price has been backed by several prominent investors over the years, including:

MRCR
CMFG Ventures
Notable Capital (formerly GGV Capital)
FINTOP Capital
Advantage Capital
Operative Capital
Artemis Real Estate Partners

What Leadership Changes Has Lender Price Seen Recently?

Hire3
Exits0

Lender Price has significantly bolstered its executive team over the past 12 months with several strategic appointments aimed at accelerating growth, product innovation, and market expansion. No major executive departures have been publicly announced during this period.

New Appointments:

Lyra Waggoner, Lyra Waggoner appointed as new Chief Product Officer to oversee product innovation and development.
Chris App Lytle, Chris App Lytle appointed as Chief Commercial Officer to drive commercial growth strategies.
Adam Thompson, Adam Thompson appointed as Chief Revenue Officer to lead the company's revenue functions.

What Technology (Tech Stack) Is Used byLender Price?

Discover the tools Lender Price uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lender Price Email Formats and Examples

Lender Price most commonly uses the '[first].[last]@lenderprice.com' email format. Understanding this pattern can be helpful for professional communication. Other formats might exist within the organization but this is the predominant one observed.

[first].[last]@lenderprice.com

Format

jane.doe@lenderprice.com

Example

75%

Success rate

What's the Latest News About Lender Price?

PR NewswireApril 11, 2024

Lender Price Appoints Lyra Waggoner as Chief Product Officer

Lender Price announced the appointment of Lyra Waggoner to the position of Chief Product Officer. Waggoner is tasked with leading the company's product strategy, innovation, and development efforts to further enhance its mortgage technology solutions....more

PR NewswireJanuary 9, 2024

Lender Price Appoints Fintech Veteran Chris App Lytle as Chief Commercial Officer

Lender Price named Chris App Lytle, a seasoned fintech executive, as its new Chief Commercial Officer. He will oversee the company's commercial operations, including sales, marketing, and strategic partnerships to drive business growth....more

PR NewswireAugust 29, 2023

Lender Price and EPM Announce Enterprise Partnership

Lender Price and Equity Prime Mortgage (EPM) revealed an enterprise partnership. This collaboration involves integrating Lender Price's FLEX Product, Pricing, and Eligibility (PPE) engine into EPM's mortgage lending operations to enhance efficiency and pricing capabilities....more

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