What Does Lemax Do?

Total employees103
HeadquartersZagreb
Founded1990

Lemax is a leading provider of web-based software solutions specifically tailored for tour operators and travel agencies. Their comprehensive platform empowers travel businesses to streamline operations, automate sales processes, manage complex itineraries and bookings, handle finances, and enhance customer relationship management. By offering a centralized system, Lemax aims to significantly increase efficiency, reduce manual workload, and actively support the growth and scalability of travel companies worldwide. They focus on delivering robust and adaptable technology to meet the evolving needs of the travel industry.

Where Is Lemax's Headquarters?

HQ Function

The Zagreb headquarters serves as the global operational and strategic command center for Lemax. This includes core functions such as software research and development, product management, global sales and marketing strategy, customer success and support leadership, and corporate administration.

Notable Features:

Situated in a modern office building within a prominent Zagreb business district, the headquarters likely offers contemporary workspaces, advanced technological infrastructure, and facilities designed to foster collaboration and innovation among its teams.

Work Culture:

Lemax is reported to cultivate a dynamic, innovative, and employee-focused work environment. The culture emphasizes teamwork, continuous professional development, and a strong customer-centric approach. Employees are encouraged to contribute to cutting-edge travel technology solutions in a supportive and collaborative atmosphere.

HQ Significance:

The Zagreb headquarters is crucial as it anchors Lemax's product innovation and development efforts. It serves as the primary base for its leadership team and the nerve center for coordinating its global operations and strategic initiatives in the competitive travel technology market.

Values Reflected in HQ: The headquarters' setup and operations likely reflect Lemax's core values of innovation, customer focus, quality, integrity, and teamwork, aiming to provide a productive and inspiring environment for its employees.

Location:

Lemax serves a diverse international client base, with customers in over 50 countries across Europe, North America, Asia, Africa, and Australia. Their global functions, including software deployment, advanced customer support, sales and business development, and professional training, are coordinated from their Zagreb headquarters and delivered through their global team and network of certified partners. This structure enables Lemax to cater effectively to the specific needs of travel businesses worldwide.

Street Address:

Ulica grada Vukovara 271, 9th floor

City:

Zagreb

State/Province:

City of Zagreb

Country:

Croatia

Where Else Does Lemax Operate Around the World?

Global - Distributed Team & Partner Network

Address: N/A (Remote & Partner-based)

To provide localized support, sales presence, and market adaptation for Lemax's software solutions to a worldwide clientele, ensuring effective service delivery and responsiveness irrespective of geographical boundaries.

Buying Intent Signals for Lemax

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Lemax? Meet the Executive Team

As of April 2025, Lemax' leadership includes:

Nataša Kovačić - Chief Executive Officer
Mate Kostovski - Chief Product Officer
Ivan Livić - Chief Technology Officer
Marijana Hrnjak - Chief Marketing Officer
Goran Aničić - Chief Sales Officer

Who's Investing in Lemax?

Lemax has been backed by several prominent investors over the years, including:

J&T Thein SICAV (Thein Investment Group)

What Leadership Changes Has Lemax Seen Recently?

Hire0
Exits0

No major publicly announced C-level executive hires or exits have been identified for Lemax strictly within the past 12 months (approx. mid-2023 to mid-2024). Significant leadership appointments, including the current CEO (Nataša Kovačić, Jan 2023), CSO (Goran Aničić, Jan 2023), and CMO (Marijana Hrnjak, Oct 2022), occurred in late 2022 and early 2023, just prior to this specific 12-month window, indicating a period of team consolidation thereafter.

What Technology (Tech Stack) Is Used byLemax?

Discover the tools Lemax uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lemax Email Formats and Examples

Lemax likely utilizes standard professional email address formats for its employees. Common conventions include combinations of first name, last name, and initials followed by the company domain.

Most common formats are likely [first].[last]@lemax.net or [first_initial][last]@lemax.net. For example, jane.doe@lemax.net or jdoe@lemax.net.

Format

natasa.kovacic@lemax.net

Example

80%

Success rate

What's the Latest News About Lemax?

Lemax BlogMay 28, 2024

Lemax Announces Summer Release 2024 with New Features and Enhancements

Lemax unveiled its Summer Release 2024, introducing a range of new functionalities and improvements to its travel software. Key updates focus on enhancing user experience, streamlining booking processes, and providing more powerful tools for tour operators and travel agencies to manage their operations efficiently and boost productivity....more

Lemax BlogJune 4, 2024

Lemax Explores Upskilling Travel Teams for the AI Era

In a recent blog post, Lemax discussed the critical importance of upskilling travel industry teams to effectively leverage Artificial Intelligence. The article outlines key strategies for travel companies to adapt their workforce and integrate AI-driven tools and processes, preparing for the future of the travel industry....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Lemax, are just a search away.