What Does LEGOLAND Windsor Resort Do?

Total employees560
HeadquartersWindsor
Founded1996

LEGOLAND Windsor Resort is a family-oriented theme park and resort in Windsor, Berkshire, England, themed around the LEGO toy system. It opened in 1996 on the former Windsor Safari Park site. The park features over 55 interactive rides, live shows, building workshops, and attractions, including the iconic Miniland, showcasing LEGO models of famous landmarks. It also offers on-site themed accommodation. LEGOLAND Windsor is operated by Merlin Entertainments and is one of the most visited theme parks in the UK, attracting millions of guests annually, primarily families with children aged 2-12.

Where Is LEGOLAND Windsor Resort's Headquarters?

HQ Function

The primary operational site for the LEGOLAND Windsor theme park and resort. Functions include park management, guest services, ride operations and maintenance, entertainment, retail, food and beverage services, local marketing, and on-site accommodation management.

Notable Features:

Extensive LEGO models throughout the park, including Miniland (featuring cities and landmarks built from millions of LEGO bricks), themed lands such as LEGO MYTHICA, Knight's Kingdom, LEGO NINJAGO World, DUPLO Valley, and two on-site themed hotels (LEGOLAND Resort Hotel and LEGOLAND Castle Hotel).

Work Culture:

A vibrant, customer-centric, and team-driven environment focused on creating fun, memorable, and safe experiences for families. Emphasizes creativity and playfulness, with a significant number of seasonal employees during peak operating times.

HQ Significance:

One of the UK's leading family tourist attractions and a flagship park within the global LEGOLAND portfolio. It plays a significant role in regional tourism and employment.

Values Reflected in HQ: The park embodies values of fun, creativity, imagination, learning through play, and family togetherness, core to the LEGO brand. It strives for high standards in guest experience and safety.

Location:

LEGOLAND Windsor Resort is a prominent park within the internationally recognized LEGOLAND® brand, which is owned and operated by Merlin Entertainments. The LEGOLAND brand boasts a significant global footprint with theme parks and discovery centers located across North America (e.g., California, Florida, New York), Europe (e.g., Denmark, Germany, UK), Asia (e.g., Japan, Malaysia, South Korea), and the Middle East (e.g., Dubai). Merlin Entertainments supports these global operations through centralized brand strategy, development initiatives, and operational best practices, ensuring a consistent, high-quality LEGO-themed experience for families around the world.

Street Address:

Winkfield Road

City:

Windsor

State/Province:

Berkshire

Country:

United Kingdom

Where Else Does LEGOLAND Windsor Resort Operate Around the World?

Poole, Dorset/United Kingdom

Address: Link House, 25 West Street, Poole, Dorset, BH15 1LD, United Kingdom

Serves as the central corporate hub for Merlin Entertainments, providing support and direction for all its brands and locations, including those in the UK, Europe, and globally.

Buying Intent Signals for LEGOLAND Windsor Resort

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading LEGOLAND Windsor Resort? Meet the Executive Team

As of April 2025, LEGOLAND Windsor Resort' leadership includes:

Helen Bull - Divisional Director, LEGOLAND Windsor Resort
Scott O'Neil - Chief Executive Officer, Merlin Entertainments (Parent Company)

Who's Investing in LEGOLAND Windsor Resort?

LEGOLAND Windsor Resort has been backed by several prominent investors over the years, including:

KIRKBI A/S (LEGO Brand's private investment and holding company)
Blackstone (Global investment firm)
Canada Pension Plan Investment Board (CPPIB)

What Leadership Changes Has LEGOLAND Windsor Resort Seen Recently?

Hire3
Exits0

Merlin Entertainments, the parent company of LEGOLAND Windsor Resort, has seen key appointments to its executive team in the past year, strengthening its strategic, financial, and transformation capabilities. No major executive exits directly impacting LEGOLAND Windsor Resort's top leadership have been widely publicized.

New Appointments:

Spencer Clemenson, Spencer Clemenson appointed as new CFO for Merlin Entertainments.
Aram Al Ghazzi, Aram Al Ghazzi joined Merlin Entertainments as Chief Transformation Officer.
Linda Zou, Linda Zou appointed as Chief Strategy Officer for Merlin Entertainments.

What Technology (Tech Stack) Is Used byLEGOLAND Windsor Resort?

Discover the tools LEGOLAND Windsor Resort uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

LEGOLAND Windsor Resort Email Formats and Examples

LEGOLAND Windsor Resort is part of Merlin Entertainments. Emails for corporate roles typically follow Merlin Entertainments' standard format. For general inquiries to LEGOLAND Windsor Resort, it's best to use official contact forms or customer service email addresses found on their website.

firstname.lastname@merlinentertainments.biz

Format

john.doe@merlinentertainments.biz

Example

80%

Success rate

What's the Latest News About LEGOLAND Windsor Resort?

LEGOLAND Windsor Resort Official Website / PressMarch 29, 2024

LEGOLAND Windsor Resort Opens New 'LEGO Dino Valley' Attraction

LEGOLAND Windsor Resort launched its new land, LEGO Dino Valley, featuring new rides including the DUPLO Dino Coaster and the Dino Dig, along with impressive LEGO dinosaur models, ready for the 2024 season....more

BlooloopFebruary 7, 2024

LEGOLAND Windsor's Plans for New Holiday Village Approved

Plans for a new holiday village at LEGOLAND Windsor Resort have been approved. The expansion will include 150 themed lodges, adding to the resort's accommodation offerings and aiming to enhance the multi-day visit experience....more

BBC NewsOctober 5, 2023

Legoland Windsor submits plans for new adventure golf course

Legoland Windsor has submitted plans to create a new indoor adventure golf course. The proposed development would replace a current special events building and include four individually themed nine-hole courses....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including LEGOLAND Windsor Resort, are just a search away.