the LEGO Group
the LEGO Group's Overview
The LEGO Group is a Danish toy production company based in Billund, Denmark. It manufactures LEGO-brand toys, consisting mostly of interlocking plastic bricks. The LEGO Group has also built several amusement parks around the world, each known as LEGOLAND, and operates numerous retail stores. The company's mission is to 'inspire and develop the builders of tomorrow' through the power of play. It is one of the world's leading manufacturers of play materials, committed to creativity, imagination, and learning.
Where is the LEGO Group's Headquarters?
HQ Function
Serves as the central hub for global strategic direction, product design and development, core marketing, innovation, and corporate administrative functions.
Notable Features:
Includes the innovative LEGO Campus (opened 2019-2022) designed with play and collaboration in mind, featuring bright, flexible workspaces, extensive green areas, employee well-being facilities, and the nearby LEGO House 'Home of the Brick'.
Work Culture:
Characterized by the 'Only the best is good enough' motto and a deep commitment to learning through play. Fosters creativity, innovation, collaboration, and fun, with a strong emphasis on employee well-being, a shared purpose, and a playful environment.
HQ Significance:
The historical and spiritual heart of the LEGO Group, where the iconic LEGO brick was invented by Ole Kirk Kristiansen. It symbolizes the company's enduring legacy, commitment to its Danish roots, and its global mission to inspire and develop the builders of tomorrow.
Values Reflected in HQ: Imagination, Creativity, Fun, Learning, Caring, and Quality are embedded in the HQ's architecture and operations, from playful collaborative spaces and sustainable building practices to a strong focus on employee well-being and community engagement.
Location:
The LEGO Group operates globally with main offices in Billund (Denmark), Enfield (USA), London (UK), Shanghai (China), and Singapore, serving as key regional hubs. Manufacturing primarily occurs in Denmark, Hungary, Czech Republic, Mexico, and China, with a new factory under construction in Vietnam (announced 2021, expected operational 2024/2025). The company supports worldwide functions including design & innovation (centered in Billund), marketing, sales, digital technology, supply chain management, and customer engagement, all tailored to inspire builders of all ages across diverse global markets. LEGO products are sold in more than 130 countries.
Street Address:
Aastvej 1
City:
Billund
State/Province:
Region of Southern Denmark (Syddanmark)
Country:
Denmark
the LEGO Group's Global Presence
Enfield, Connecticut/USA
Address: LEGO Systems, Inc., 555 Taylor Road, Enfield, Connecticut, 06082, USA
Key hub for serving the significant Americas toy market, adapting global strategies to local consumer preferences, and managing regional distribution and partnerships.
London/United Kingdom
Address: LEGO Company Ltd, 8-10 New Fetter Lane, London, EC4A 1AZ, United Kingdom
Central point for European operations, leveraging London's status as a global city for talent acquisition, creative industries, and driving digital transformation initiatives.
Shanghai/China
Address: LEGO Group, Building C, River Central, No.8 Lane 257, LinHong Road, ChangNing District, Shanghai, 200335, P.R. China
Strategic center for expansion and market development in mainland China and the broader APAC region, focusing on understanding local consumers and growing the LEGO brand presence.
Singapore/Singapore
Address: LEGO Singapore Pte. Ltd., 38 Beach Road, #30-11 South Beach Tower, Singapore 189767
Manages diverse markets within the APAC region (excluding mainland China, Japan, Korea), leveraging Singapore's strategic location as a regional business, logistics, and talent hub.
Buying Intent Signals for the LEGO Group
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Executive Team of the LEGO Group
As of April 2025, the LEGO Group' leadership includes:
Investors of the LEGO Group
the LEGO Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The LEGO Group's top executive team has demonstrated stability over the past 12 months (approx. May 2023 - May 2024), with no major publicly announced C-suite hires or departures. Leadership continues to focus on long-term growth strategies, digital transformation, and sustainability initiatives.
Technology (Tech Stack) used by the LEGO Group
Discover the tools the LEGO Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
the LEGO Group Email Formats and Examples
The LEGO Group primarily uses the email format firstname.lastname@lego.com for its employees. This is a common pattern for corporate communication. Variations might exist for specific roles or regions, but this format has a high probability of success.
firstname.lastname@lego.com
Format
jane.doe@lego.com
Example
90%
Success rate
News and media
LEGO Newsroom • February 28, 2024
LEGO Group News: The LEGO Group delivers resilient performance in 2023 and accelerates strategic investments to drive long-term growth
The LEGO Group reported earnings for the full year 2023. Revenue grew 2 percent to DKK 65.9 billion. Consumer sales grew 4 percent. Operating profit was DKK 17.1 billion. The company significantly stepped up strategic investments in environmental and digital initiatives....more
LEGO Newsroom • December 7, 2023
LEGO Group News: The LEGO Group and Epic Games Unveil LEGO® Fortnite – An All-New Survival Crafting Adventure
The LEGO Group and Epic Games launched LEGO® Fortnite, a new survival crafting game. It is the first play experience to come from the long-term partnership between Epic Games and the LEGO Group to develop fun and safe digital spaces for children and families....more
LEGO Newsroom • February 1, 2024
LEGO Group News: The LEGO Group and Universal Products & Experiences Speed into the World of Formula 1 with New Car Replicas
The LEGO Group, in partnership with Universal Products & Experiences, announced new LEGO® Speed Champions and LEGO® Technic sets inspired by iconic Formula 1 cars from McLaren Racing and Mercedes-AMG PETRONAS Formula 1 Team, bringing the thrill of F1 to builders....more
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