HQ Function

Global headquarters for The LEGO Group, overseeing brand strategy, product development, innovation, marketing, and the global LEGO Certified Store program.

Notable Features:

The campus includes the innovative LEGO House, state-of-the-art office buildings designed to foster creativity and collaboration, and extensive use of LEGO-themed architecture and design elements.

Work Culture:

Characterized by a strong emphasis on play, innovation, creativity, collaboration, and quality. The work environment is designed to inspire employees and reflect the company's mission to 'inspire and develop the builders of tomorrow.'

HQ Significance:

Billund is the birthplace of the LEGO brick and serves as the central hub for The LEGO Group's global operations, brand management, and the strategic development of retail concepts like LEGO Certified Stores.

Values Reflected in HQ: The LEGO Group's core values of Imagination, Creativity, Fun, Learning, Caring, and Quality are deeply embedded in the design, functionality, and atmosphere of its headquarters.

Location:

LEGO Certified Stores are established in numerous countries across North America, Europe, Asia-Pacific, the Middle East, and Africa. These stores are operated by local retail partners under license from The LEGO Group. The LEGO Group provides global support through brand guidelines, product supply, marketing campaigns, and retail concept innovation to ensure a high-quality, consistent LEGO experience for customers worldwide. This global network allows fans to access a premium LEGO shopping environment and exclusive products in their local markets.

Street Address:

Aastvej 1

City:

Billund

State/Province:

Region of Southern Denmark

Country:

Denmark