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LegalShield, a PPLSI brand, is a leading provider of subscription-based legal service plans and identity theft protection solutions for individuals, families, and small businesses across the United States and Canada. For over 50 years, the company has been committed to making quality legal counsel and identity security accessible and affordable. Members gain access to a dedicated network of provider law firms and licensed private investigators, offering a wide range of services from legal advice and document review to emergency legal access and identity restoration.
Serves as the central nervous system for PPLSI and its brands, including LegalShield and IDShield. It houses executive leadership, customer support, technology development, sales and marketing operations, and administrative functions.
A modern corporate campus that has grown with the company, reflecting its long-standing presence and commitment to the Ada community. It is one of the largest employers in the area and features facilities designed to support a large workforce and complex operations.
Focused on a mission of providing equal access to justice and security. Employees often describe a supportive, collaborative environment driven by innovation in legal technology, member service, and a shared purpose.
The Ada headquarters is not just an office but a symbol of LegalShield's origins (as Pre-Paid Legal Services, Inc.) and its enduring mission. It represents a significant investment in the local community and is the operational core for serving millions of members across North America.
LegalShield primarily operates and provides its services across the United States and Canada. Its global functions are focused on supporting its North American member base and network of independent sales associates. This includes customer service, technology infrastructure for member portals and apps, and management of its provider law firm network in both countries.
One Pre-Paid Way
Ada
Oklahoma
USA
Address: PPLSI Canada, Inc., 700 - 5000 Yonge Street, Toronto, Ontario M2N 7E9, Canada
To serve the Canadian market by providing access to LegalShield's legal service plans and IDShield identity theft solutions, adapted for Canadian laws and consumer needs.
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As of April 2025, LegalShield' leadership includes:
LegalShield has been backed by several prominent investors over the years, including:
PPLSI, the parent company of LegalShield, has experienced significant leadership renewal over the past 12 months, including the appointment of a new CEO, CMO, and CPO, signaling a strategic focus on growth, marketing, and product innovation.
Discover the tools LegalShield uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
LegalShield, operating under PPLSI, likely uses standardized corporate email formats. Common patterns usually involve combinations of the employee's first name, last name, or initial. These formats are typical for professional communication.
[first_initial][last]@legalshield.com, [first].[last]@legalshield.com, or for parent company PPLSI: [first_initial][last]@pplsi.com, [first].[last]@pplsi.com
Format
jsmith@legalshield.com or john.smith@legalshield.com
Example
85%
Success rate
PR Newswire • March 12, 2024
LegalShield released its 2024 Legal Trends Report, offering data-driven insights into the most pressing legal concerns for individuals and small businesses in North America. The report analyzes member requests to identify key areas like estate planning, consumer finance, and real estate matters....more
PR Newswire • February 7, 2024
PPLSI, the parent company of LegalShield and IDShield, announced its recognition as a 2024 Top Workplaces USA award winner. This national honor, based solely on employee feedback, highlights the company's commitment to fostering a positive, engaging, and supportive work culture....more
PR Newswire • January 24, 2024
PPLSI announced the appointment of David Coffey as its new Chief Product Officer. Coffey will lead the product strategy and development for LegalShield and IDShield, focusing on enhancing member value and user experience through innovative solutions....more
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