What Does LegalShield Do?

Total employees0
HeadquartersAda
Founded1972

LegalShield, a PPLSI brand, is a leading provider of subscription-based legal service plans and identity theft protection solutions for individuals, families, and small businesses across the United States and Canada. For over 50 years, the company has been committed to making quality legal counsel and identity security accessible and affordable. Members gain access to a dedicated network of provider law firms and licensed private investigators, offering a wide range of services from legal advice and document review to emergency legal access and identity restoration.

Where Is LegalShield's Headquarters?

HQ Function

Serves as the central nervous system for PPLSI and its brands, including LegalShield and IDShield. It houses executive leadership, customer support, technology development, sales and marketing operations, and administrative functions.

Notable Features:

A modern corporate campus that has grown with the company, reflecting its long-standing presence and commitment to the Ada community. It is one of the largest employers in the area and features facilities designed to support a large workforce and complex operations.

Work Culture:

Focused on a mission of providing equal access to justice and security. Employees often describe a supportive, collaborative environment driven by innovation in legal technology, member service, and a shared purpose.

HQ Significance:

The Ada headquarters is not just an office but a symbol of LegalShield's origins (as Pre-Paid Legal Services, Inc.) and its enduring mission. It represents a significant investment in the local community and is the operational core for serving millions of members across North America.

Values Reflected in HQ: The headquarters embodies values such as community commitment (being a major local employer), accessibility (centralizing operations to serve members efficiently), stability (long-term presence in Ada), and innovation (through its technology and operational centers).

Location:

LegalShield primarily operates and provides its services across the United States and Canada. Its global functions are focused on supporting its North American member base and network of independent sales associates. This includes customer service, technology infrastructure for member portals and apps, and management of its provider law firm network in both countries.

Street Address:

One Pre-Paid Way

City:

Ada

State/Province:

Oklahoma

Country:

USA

Where Else Does LegalShield Operate Around the World?

Toronto, Ontario, Canada

Address: PPLSI Canada, Inc., 700 - 5000 Yonge Street, Toronto, Ontario M2N 7E9, Canada

To serve the Canadian market by providing access to LegalShield's legal service plans and IDShield identity theft solutions, adapted for Canadian laws and consumer needs.

Buying Intent Signals for LegalShield

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading LegalShield? Meet the Executive Team

As of April 2025, LegalShield' leadership includes:

Warren Schlichting - Chief Executive Officer, PPLSI
Don G. Murray - Chief Financial Officer, PPLSI
Keri C. Norris - Chief Legal Officer & Corporate Secretary, PPLSI
Scott Grissom - Chief Technology Officer, PPLSI
Cara Whitley - Chief Marketing Officer, PPLSI
David Coffey - Chief Product Officer, PPLSI

Who's Investing in LegalShield?

LegalShield has been backed by several prominent investors over the years, including:

Stone Point Capital (Current Majority Owner)
MidOcean Partners (Previous Owner)

What Leadership Changes Has LegalShield Seen Recently?

Hire3
Exits1

PPLSI, the parent company of LegalShield, has experienced significant leadership renewal over the past 12 months, including the appointment of a new CEO, CMO, and CPO, signaling a strategic focus on growth, marketing, and product innovation.

Departures

Jeff Bell, Jeff Bell departed from his role as CEO of PPLSI, marking a significant leadership transition for the company.

New Appointments:

Warren Schlichting, Warren Schlichting was appointed as the new Chief Executive Officer of PPLSI, bringing extensive experience in subscription-based service models.
Cara Whitley, Cara Whitley was appointed as PPLSI's Chief Marketing Officer to lead and unify marketing efforts across its brands.
David Coffey, David Coffey joined PPLSI as its new Chief Product Officer, tasked with enhancing its suite of legal and identity theft protection products.

What Technology (Tech Stack) Is Used byLegalShield?

Discover the tools LegalShield uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

LegalShield Email Formats and Examples

LegalShield, operating under PPLSI, likely uses standardized corporate email formats. Common patterns usually involve combinations of the employee's first name, last name, or initial. These formats are typical for professional communication.

[first_initial][last]@legalshield.com, [first].[last]@legalshield.com, or for parent company PPLSI: [first_initial][last]@pplsi.com, [first].[last]@pplsi.com

Format

jsmith@legalshield.com or john.smith@legalshield.com

Example

85%

Success rate

What's the Latest News About LegalShield?

PR NewswireMarch 12, 2024

LegalShield's 2024 Legal Trends Report Highlights Top Legal Issues Facing Americans

LegalShield released its 2024 Legal Trends Report, offering data-driven insights into the most pressing legal concerns for individuals and small businesses in North America. The report analyzes member requests to identify key areas like estate planning, consumer finance, and real estate matters....more

PR NewswireFebruary 7, 2024

PPLSI, Parent Company of LegalShield and IDShield, Named a 2024 Top Workplaces USA

PPLSI, the parent company of LegalShield and IDShield, announced its recognition as a 2024 Top Workplaces USA award winner. This national honor, based solely on employee feedback, highlights the company's commitment to fostering a positive, engaging, and supportive work culture....more

PR NewswireJanuary 24, 2024

PPLSI Names David Coffey as Chief Product Officer

PPLSI announced the appointment of David Coffey as its new Chief Product Officer. Coffey will lead the product strategy and development for LegalShield and IDShield, focusing on enhancing member value and user experience through innovative solutions....more

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